Retail media offers a powerful opportunity for emerging CPG brands to grow, but standing out in an increasingly crowded landscape requires more than just visibility. With countless retail media networks to choose from, challenger brands must make strategic decisions to ensure their investments deliver real results. Adweek is hosting a webinar,’... [Read more]

AI-driven marketing automation streamlines repetitive tasks like email campaigns, ad targeting, and customer segmentation. It boosts efficiency, personalization, and ROI by delivering timely, data-backed marketing actions. The latest Ahrefs Podcast episode is titled ‘Automate $10K/Month in Tasks with AI’ featuring Gael Breton. This episode... [Read more]

Prompt engineering in marketing leverages AI tools effectively by crafting precise inputs to generate high-quality content, insights, and strategies. It enhances campaign efficiency, personalization, and creativity across digital channels. HubSpot has published the latest episode of... [Read more]

Reality checks are often needed to make sure we are still on the path we intended to take. For example, do your clients or customers highly value what you offer them? Are they actually implementing it? Are you a coach or consultant finding yourself puzzled by clients who express a desire to reach their goals but seem unable to progress toward those... [Read more]

LinkedIn is a powerful platform for business growth, enabling brands to build authority, connect with industry professionals, and generate leads. By sharing valuable content and engaging with a targeted audience, businesses can enhance visibility and trust. The latest ‘HubSpot Marketing’ video is titled ‘How To Grow Your Small... [Read more]

Inclusive marketing embraces diversity by representing people of all backgrounds, identities, and abilities. It fosters deeper connections with audiences by promoting equity, authenticity, and belonging. HubSpot has published ‘The state of inclusive marketing in 2025′. Flori Needle says, “The Unstereotype Alliance studied 300+ global... [Read more]

Optimizing social media image sizes ensures your visuals appear crisp and correctly formatted across platforms. Each platform has specific size requirements, so using the right dimensions boosts engagement and maintains brand consistency. HubSpot contributor Stephanie Trovato has published an article featuring social media image sizes (2025 update)... [Read more]

Escribe 2.0 turns your ideas into full-length eBooks with just a few clicks. 🚫 No writing. 🚫 No formatting. 🚫 No creative block. This is the tool everyone’s been buzzing about — a powerful AI-powered eBook creation platform that builds your entire book in just 3 clicks: ✅ Choose your topic ✅ Auto-generate a title, outline, and chapters ... [Read more]

This is a reminder for the Adweek webinar on Thursday, June 12, 2025. Authentic storytelling builds trust by connecting with audiences on an emotional level, making brands more relatable and memorable. It humanizes marketing, turning messages into meaningful experiences that drive engagement. As sustainability takes center stage, brands are under... [Read more]

Sharing done by a website’s visitors is a strong sign that visitors trust that site and find its content valuable. When someone shares a blog post, they believe it is worth others’ time. However, using clickbait to push shares damages that trust and actually reduces the amount of sharing you receive. Misleading headlines or exaggerated claims... [Read more]

HubSpot contributor Amy Rigby has published an article on ‘how HubSpot creates quality content in the age of AI’. She says, “The term can feel subjective. But when you consider that, according to 2024 Datos/SparkToro research, more than 60% of referral traffic comes from Google (which publishes guidelines on what it considers to be... [Read more]

PromptZilla offers a large, meticulously organized collection of 100,000 expertly crafted AI prompts, tailored to optimize your interactions with AI tools like ChatGPT, Claude, Gemini, MidJourney, and many others. ... [Read more]

Campaign-specific goals in Google Ads help tailor your ad strategy to achieve precise outcomes like website traffic, lead generation, or sales. Setting clear goals ensures your campaigns are optimized for the right audience, bidding, and ad formats. Search Engine Land contributor Heather Brousell has published an article answering the question ‘Why... [Read more]

The launch of ClipsMate AI will be over soon. Then investing in it will become more expensive. Maybe it doesn't fit your business, but take a look at this information before you decide. ... [Read more]

Facebook Pixel is a powerful analytics tool that tracks user interactions on your website, helping optimize ad performance and retarget audiences. It enables data-driven marketing by measuring conversions and understanding customer behavior across devices. The latest ‘HubSpot Marketing’ video is titled ‘Increase Revenue By Setting... [Read more]

Generative Engine Optimization (GEO) focuses on optimizing content for AI-driven platforms like ChatGPT and Google’s SGE, rather than just traditional search engines. It involves creating authoritative, structured, and conversational content that AI models can reference and summarize accurately. Semrush has published an in-depth article on Generative... [Read more]

Using social media as a customer service tool allows businesses to respond quickly to queries, complaints, and feedback in real time. It enhances customer satisfaction, builds trust, and publicly showcases brand responsiveness. Search Engine Journal has published a new guide, ‘Social Media As A Customer Service Tool: Trends And Best Practices’. Chelsea... [Read more]

AISellers automatically generates powerful marketing assets and campaigns, customized to align with your goals. With the power of advanced artificial intelligence, you can produce high-converting marketing content such as videos, website copy, graphics, social media posts, and SEO articles... [Read more]

Ahrefs has published a new video, ‘How This Blog Dominates Google Preparing for Doomsday’. The Ahrefs team says, “In this video, we dive deep into how a former U.S. Air Force emergency manager turned mattress engineer, built a wildly successful survival blog without a marketing background and without selling a single product. TruePrepper... [Read more]

Maximizing Instagram growth requires a strategic mix of engaging content, consistent posting, and active community interaction. Leveraging reels, hashtags, and collaborations can significantly boost reach and follower engagement. Social Media Examiner has published the latest Social Media Marketing Podcast... [Read more]

Website migration involves moving a website from one environment to another, such as changing the domain, hosting, platform, or design structure. It requires careful planning to preserve SEO rankings, avoid downtime, and ensure a smooth user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site... [Read more]

This is a reminder for the DMD webinar on June 10, 2025. Growing your opted-in database is everything. These data assets are not only the bedrock of the tracking, analytics, and planning functions shaping the performance and direction of your marketing strategy, they are the foundational resources that will future-proof your go-to-market effectiveness... [Read more]

This is a reminder for the MarketingProfs webinar on June 10, 2025. Traditional marketing has your marketing automation, campaigns, and touchpoints all planned ahead of launch. And once those plans are in motion, they can be inflexible and can fail to connect with prospects at crucial points of their customer journey. MarketingProfs is hosting a webinar,... [Read more]

The latest Ahrefs Podcast episode is titled ‘Inside the $360K Rebrand That Actually Worked’ featuring Nathan Barry. This episode covers the following: Why spend $360K for a rebrand? Using AI to stay on brand Acquiring a three-letter domain Business decisions beyond immediate profit Turning a rebrand into a marketing flywheel You can’t... [Read more]