The Modern Marketing Data Stack 2023 - IM NewsWatch, September 29, 2023

September 29th, 2023 at 7:52 am EDT


 

IM NewsWatch

The power of authenticity for marketing [Podcast]

The latest The SERP’s Up SEO podcast episode is titled ‘The power of authenticity for marketing’. The WIX SEO Hub team says, “Should you drop the facade and present your true self to your customer base and audience? Rand Fishkin of Sparktoro joins Wix’s Mordy Oberstein and Crystal Carter to share the power that authenticity... [Read more]

Live SEO audit | Quick wins and opportunities, Ocober 17 [Webinar]

WIX SEO Hub is hosting a webinar ‘Live SEO audit | Quick wins and opportunities’ on Tuesday, October 17, 2023, at 1.00 pm ET. The WIX SEO Hub team says, “Turn your site’s untapped potential into rapid SEO gains. Watch in real-time as our hosts, along with Search Engine Journal’s Angie Nikoleychuk, analyze a business website and... [Read more]

How to Improve Your Instagram Results: Small Changes With Big Impacts [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Improve Your Instagram Results: Small Changes With Big Impacts’ featuring Melissa Jade Beason. The SME team says, “Want better results from Instagram? Looking for optimizations that could result in more engagement and sales? Discover... [Read more]

ApexEngine merges Microsoft Azur and Google Bard Content #ad

ApexEngine is your personal assistant that can help you create high-quality content, generate AI graphics, and respond like a human. This new AI tool is a state of the art app that helps you automate your business tasks and generate quality content and graphics with the power of A.I. The inventor, Ariel Sanders, tells us it is the world’s only Microsoft... [Read more]

How to Make Your Content Stand Out When Everyone is Using AI [Video]

Neil Patel has published a new video ‘How to Make Your Content Stand Out When Everyone is Using AI’. He says, “In the ever-evolving digital landscape, where technology continues to advance at an astonishing pace, the prevalence of AI in content creation and consumption is undeniable. From chatbots answering customer queries to algorithms... [Read more]

Google Launches ‘Introducing SEO Made Easy!’ YouTube Series

Google has launched the ‘Introducing SEO Made Easy!’ series on YouTube. The Google Search Central team says, “In this new series, Martin Splitt gives quick tips to website owners on how to make the most of their website on Google Search! Whether you’re a beginner or an experienced website owner, there are great tips for everyone!... [Read more]

The Modern Marketing Data Stack 2023 [Guide]

Digital Marketing Institute has published ‘The Modern Marketing Data Stack 2023’. The DMD team says, “As marketers adapt to profound trends—the arrival of generative AI and large language models (LLMs), the convergence of adtech and martech, and greater attention to privacy issues—the right technology stack is essential to great... [Read more]

Bookly Pro: builder of all kinds AI-based books and docs #ad

Bookly Pro is a brand-new 100% Google Bard + Leonardo AI-Powered app that creates professional-quality 50,000+ documents & books with PLR rights to sell as your own without any coding or designing skills With this tool, anyone can create & sell premium children’s story e-books, subjective e-books, fiction e-books, mystery e-books, science... [Read more]

AI-Powered Marketing in 2024: A Playbook for Success, Ocober 24 [Webinar]

Digital Marketing Depot is hosting a webinar ‘AI-Powered Marketing in 2024: A Playbook for Success’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The DMD team says, “It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering, and tighter budgets than their B2C counterparts.... [Read more]

Contextual Targeting For the Holidays: More Reach, Less Risk, October 25 [Webinar]

Many analysts are forecasting slower holiday spending this year, putting even more pressure on already stressed advertising budgets. Adweek is hosting a webinar ‘Contextual Targeting For the Holidays: More Reach, Less Risk’ on Wednesday, October 25, 2023, at 1.00 pm EDT. The Adweek team says, “Get effective strategies to turn your... [Read more]

Starting Your Own Marketing Agency [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Starting Your Own Marketing Agency’ featuring Melissa McClary Davis. The SME team says, “Want to start your own marketing agency? Wonder how other marketers make it happen? Discover how one agency marketer made the leap to agency owner.” Social... [Read more]

QuickFunnel: Last day of Launch #ad

The Special Offer for QuickFunnel is ending tonight. So these are the last few hours to claim your copy; after this, the price would increase tremendously and would turn to recurring. Here are some of the powerful features of this funnel creation software that you would not want to miss: ➤ 400+ Proven Converting, Mobile Responsive & Ready-to-Go... [Read more]

Do Offline Ads Work? [Video]

Neil Patel has published a new video ‘Do Offline Ads Work?’. He says, “In the age of digital marketing dominance, the question of whether offline ads still work is a pertinent one. With the rise of social media, search engine marketing, and other online advertising channels, some marketers may wonder if traditional forms of advertising,... [Read more]

The Marketer’s Guide to US Privacy [Guide]

Digital Marketing Institute has published ‘The Marketer’s Guide to US Privacy’. The DMD team says, “Unlock the secrets to successful marketing in the ever-changing landscape of US privacy laws with OneTrust’s comprehensive guide: “The Marketer’s Guide to US Privacy”. Discover everything you need to know about the enhanced... [Read more]

Your Guide to Competitor SEO

In SEO, a competitor is a website or webpage that competes with your target page for ranking in search engine results. Your SEO competitors are websites that rank highly for your target keywords in organic results in search engines. Search Engine Journal contributor Brian Gareth has published an article explaining competitor SEO and 10 steps to overthrow... [Read more]

AI Creative Suite: video creator, shorts creator, graphics creator, writing tools #ad

AI Creative Suite was recently announced. It can create hundreds of traffic-getting shorts, videos, AI graphics, voiceovers, and chatbots, and do it in minutes using the power of ChatGPT 4.... [Read more]

Transform To Succeed: SEO In The New Digital Era, Ocober 25 [Webinar]

Conductor is hosting a webinar ‘Transform To Succeed: SEO In The New Digital Era’ on Wednesday, October 25, 2023, at 11.00 pm ET. The Conductor team says, “The last 12 months have brought significant changes to the digital marketing landscape. Change brings risks, but it also brings opportunities to get ahead by adapting your digital... [Read more]

Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies, Ocober 20 [Webinar]

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers looking to nurture relationships across various channels. Digital Marketing Depot is hosting a webinar ‘Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies’... [Read more]

The Rise of Generation Alpha: What Marketers Need to Know, October 24 [Webinar]

Generation Alpha, or the cohort of kids born after 2011, have already lived through many unique experiences and challenges that shape their worldview. Adweek is hosting a webinar ‘The Rise of Generation Alpha: What Marketers Need to Know’ on Tuesday, October 24, 2023, at 1.00 pm EDT. The Adweek team says, “Get exclusive insights about... [Read more]

ProfitReply AI: Cloud AI autoresponder for a one-time fee #add

No more struggling to write every single email yourself or build a list. Email marketing becomes a breeze once you put your hands on ProfitReply Ai... [Read more]

Meta Announces New Generative AI Features

Meta has announced a new AI assistant (for WhatsApp, Messenger, and Instagram in the US) that can generate both real-time information and images from text prompts. The Meta team says, “Here’s an example of how you might use Meta AI: Imagine you and your friends are in a group chat discussing which trailhead to try in Santa Cruz. Meta AI surfaces... [Read more]

Unlocking Competitive Insights For SEO: A Step-by-Step Guide [Guide]

Search Engine Journal has published ‘Unlocking Competitive Insights For SEO: A Step-by-Step Guide’. With this guide, you can learn and apply successful tactics to find insights from competitors to enhance your search presence using popular SEO tools. Adam Heitzman says, “We’re all familiar with the well-known idiom “know your enemy.” The... [Read more]

How Amazon Music Masters Influencer Marketing to Drive Revenue, October 19 [Webinar]

Influencer marketing is not a “set-it-and-forget-it” strategy. To harness the power of influencer “superfans,” you need to foster an evolving community of creators who are set up to help you drive revenue and build brand equity. Adweek is hosting a webinar ‘How Amazon Music Masters Influencer Marketing to Drive Revenue: Build Your Creator... [Read more]

Three Ways to Check Google Rankings

Ahrefs contributor Si Quan Ong has published an article featuring three fast and accurate ways to check Google Rankings. He says, “Have you been Googling your keyword to see where you’re ranking? Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an... [Read more]

Paid Social Ads Made Easy – Budget Tips & Tricks [Video]

HubSpot has published a new video ‘Paid Social Ads Made Easy – Budget Tips & Tricks’. The HubSpot team says, “Discover the winning combination of paid advertising in inbound marketing and learn how to use it to supercharge growth and profitability! In this video, we’ll walk you through the process of planning,... [Read more]

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