The Great Decoupling of Clicks and Impressions - IM NewsWatch, July 22, 2025

July 22nd, 2025 at 9:31 am EDT
Internet Marketing NewsWatch
Tuesday, July 22, 2025

The Marketer’s Guide to Creating Great Email Newsletters [Guide]

Email newsletters are a powerful tool for maintaining regular communication with your audience, keeping them informed and engaged. They help build brand loyalty, drive website traffic, and promote key updates or offerings directly to subscribers’ inboxes. Digital Marketing Institute has published ‘The Marketer’s Guide to Creating Great Email... [Read more]

Unpacking the Social Media Playbook of a $4B brand [Podcast]

The latest Ahrefs Podcast episode is titled ‘Unpacking the Social Media Playbook of a $4B brand’ featuring Chris Cunningham. This episode covers the following: The Power of Humor in B2B Marketing Measuring ROI in Social Media Strategies How Much Does It Cost to Create This Type of Content? Finding and Hiring Talent for Content Creation... [Read more]

Content: From Keyword Research to Creation, July 31 [Webinar]

Conductor is hosting a webinar, ‘Content: From Keyword Research to Creation’ on Wednesday, August 6, 2025, at 1.00 pm EDT. The Conductor team says, “If you are responsible for content at your organization, this session is a must for getting started with Conductor. This session will walk through how Conductor can help you with your... [Read more]

AI SaaS Builder: Create & Sell AI Tools – No Code, No Monthly Fees #ad

With AI SaaS Builder you can effortlessly launch your own branded AI SaaS marketing platform featuring over 200 cutting-edge AI tools and start generating sales like a vendor—all without coding, hiring a team, or starting from scratch.... [Read more]

Strategies For Maximizing YouTube Media Performance, July 31 [Webinar]

YouTube’s evolution into the No. 1 streaming platform on TV screens in the U.S. and its growing dominance in short-form video via YouTube Shorts has unlocked massive opportunity for brands. Adweek is hosting a webinar, ‘Strategies For Maximizing YouTube Media Performance’ on Thursday, July 31, 2025, at 1.00 pm ET. The Adweek team... [Read more]

Reminder- Winning Black Friday in the Age of AI Search, July 23 [Webinar]

This is a reminder for the Conductor webinar on July 23, 2025. Black Friday in the age of AI search demands smarter strategies as shoppers expect instant, hyper-relevant results. Retailers must optimise content and ads to win visibility and conversions in this new landscape. Conductor is hosting a webinar, ‘Winning Black Friday in the Age of AI... [Read more]

Reminder- The New SEO Playbook: How AI Is Reshaping Search & Content, July 23 [Webinar]

This is a reminder for the SEJ webinar on July 23, 2025. AI is reshaping search and content by delivering precise answers instead of just links, transforming how people find and consume information. Brands must adapt their content strategies to stay discoverable and relevant. Search Engine Journal is hosting a webinar, ‘The... [Read more]

Unleash Your Inner Filmmaker with Vidatia #ad

Vidatia Faceless Video Creation Software Unlock Your Filmmaking Potential with Vidatia – Your Premier AI-Driven Video Creation Ally. Have you ever envisioned creating stunning videos without the hefty cost of production equipment, exhaustive editing sessions, or the pressure of assembling a team? Your opportunity has arrived. Introducing Vidatia,... [Read more]

Marketing With Intent: The Strategic Power of Agentic AI [Video]

Marketing with intent focuses on understanding and addressing the specific needs, motivations, and behaviors of your target audience. It leads to more personalized campaigns, higher engagement, and better conversion by aligning messaging with user intent. Content Marketing Institute has published a new video, ‘Marketing With Intent: The Strategic... [Read more]

Chunk, cite, clarify, build: A content framework for AI search [Framework]

AI for search transforms user queries into smarter results by understanding intent, context, and natural language. It delivers faster, more accurate, and personalized search experiences across platforms. Search Engine Land has published ‘Chunk, cite, clarify, build: A content framework for AI search’. Benu Aggarwal says, “AI search... [Read more]

What Generative Search Means for Brand Visibility, July 24 [Webinar]

Generative Search enhances traditional search by providing AI-generated, context-rich answers instead of just links. It improves user experience through conversational responses and faster access to relevant information. Digital Marketing Depot is hosting a webinar, ‘ What Generative Search Means for Brand Visibility (and What CMOs Are Doing About... [Read more]

5 ways you can take your email marketing to the next level #ad

In a weekend sale, Content Sparks is offering 5 Ways You Can Take Your Email Marketing to the Next Level Today at half price. This training, which you and other people who invest in it can teach to other marketers, online, offline, in downloadable videos – you name it. It is arranged as a “5-day challenge.” Every day, for 5 days, you... [Read more]

How the Top 1% of Marketers Make Google Ads Profitable [Video]

Neil Patel has published a new video, ‘How the Top 1% of Marketers Make Google Ads Profitable’. He says, “You’ll learn the invisible system that separates money-making marketers from the ones who just feed the machine. If you want to turn Google Ads from a slot machine into a growth engine, this is the video you can’t afford... [Read more]

YouTube Scripting Strategies That Sell: A Proven Model for Success [Podcast]

Effective YouTube scripting enhances viewer engagement by delivering clear, structured, and compelling content. It helps maintain consistency, improves storytelling, and boosts audience retention and channel growth. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘YouTube... [Read more]

How To Build Scalable Marketing During Lean Times, July 29 [Webinar]

Building scalable marketing ensures that your strategies can grow with your business, maximizing reach without proportionally increasing costs. It enables consistent brand messaging, efficient resource use, and long-term sustainability. Ask ChatGPT In a marketing landscape shaped by economic pressure, evolving consumer behaviors, and tighter budgets,... [Read more]

Automated Commission System: the name says it all #ad

Check out Automated Commission System if you’re struggling to “crack the code” of earning money online, only to face obstacles, confusing tools, and disappointing outcomes. You’re certainly not alone—many, including us and thousands of other marketers, have faced similar challenges. The reality is that many systems are designed... [Read more]

HubSpot Lists 35 Best Contact Us Pages

A well-designed “Contact Us” page builds trust and encourages user interaction by offering clear, accessible communication channels. It also supports lead generation, customer service, and enhances overall user experience. Ask ChatGPT HubSpot contributor Ashley Valadez has published an article featuring 35 best contact us pages you’ll... [Read more]

The Great Decoupling of Clicks and Impressions [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘The Great Decoupling of Clicks and Impressions’ featuring Tom Capper. The MOZ team says, “Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using... [Read more]

The Collapse of Organic Marketing—And What’s Next [Podcast]

HubSpot has published the latest episode of the ‘The Collapse of Organic Marketing—And What’s Next’. It covers the following: AI Impact on Web Traffic Rapid Growth in Search Efficiency The End of Traditional Content Monetization Evolving... [Read more]

AIWrappers: Build AI apps in seconds, no coding, limits, ongoing fees #ads

AIWrappers allows you to bring your AI-powered tool ideas to life, simply and quickly, whether you prefer typing or speaking your ideas. It accepts both written prompts and spoken prompts. Supporting over 50 languages, the platform lets you describe your application or generate outputs in any major language. With seamless integration of multiple AI... [Read more]

Semrush Highlights Five AI Challenges in Marketing

Semrush has published an article featuring the five AI challenges in marketing and how to solve them. The Semrush team says, “In this post, we’re breaking down five of the most common AI challenges in marketing—plus what to actually do about them. 1. You’re using AI, but your content still sounds like everyone else’s. AI has made it easier... [Read more]

Maximize Holiday Campaign Results With CTV And AI, July 24 [Webinar]

Adweek is hosting a webinar, ‘ Maximize Holiday Campaign Results With CTV And AI’ on Thursday, July 24, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from tvScientific as they break down what’s behind the shift, how leading marketers are staying agile, and how AI is powering smarter, outcome-focused campaigns.... [Read more]

What is AI Search Optimisation (and How To Do It) [Video]

AI Search Optimisation leverages artificial intelligence to enhance how search engines interpret, rank, and display content. By using AI-driven insights, businesses can fine-tune their digital presence for greater visibility and relevance. Google’s AI Mode is an advanced feature that integrates generative AI into search,... [Read more]

Their $800K Business Runs on Google. One Move Might Kill It [Video]

Ahrefs has published a new video, ‘Their $800K Business Runs on Google. One Move Might Kill It’. The Ahrefs team says, “In this video, I break down how they grew their site in an ultra competitive niche, the future of their site Efficient App, and the dangers and risks that come with building and operating an online business that relies... [Read more]


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