Test Your State of Marketing Knowledge - IM NewsWatch Newsletter, July 24, 2020
July 24th, 2020 at 8:41 am EDT
Friday, July 24, 2020
Test Your State of Marketing Knowledge [Quiz]
eMarketer has published an online quick on ‘State of Marketing Knowledge’. You can take this survey and get eMarketer’s complimentary report.The eMarketer team says, “Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry,... [Read more]
MarketingProfs’ 12-Step Checklist for Creating Good Website Content [Infographic]
MarketingProfs’ Ayaz Nanji has published an infographic titled ’12-Step Checklist for Creating Good Website Content’.Nanji says, “Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine... [Read more]
‘How QA Testing for SEO Can Boost Your Traffic & Revenue’ Webinar July 29 [Webinar]
Getting customer feedback is the best way to learn what they need and customize your content. By doing this, you can also improve your existing content.Search Engine Journal is hosting a webinar ‘How QA Testing for SEO Can Boost Your Traffic & Revenue’ on Wednesday, July 29, 2020 at 2.00 pm ET.The SEJ team says, “Join our next sponsored... [Read more]
Stuff My Inbox: Give away xBoxes to build your email list (and business) #ad
This has been very popular software during the last week. Over 2000 people invested in it.Stuff My Inbox was created by Bryan Winters as a way that even beginners can build a successful business online. We haven’t tested it, ourselved, but Winters says “it literally works every time.”This new software generate a distinctive, game-changing... [Read more]
Three Ways to Increase Your Domain Rating
Ahrefs’ Joshua Hardwick has published a comprehensive article on increasing your website authority (domain rating).Domain Rating is a proprietary Ahrefs’ metric that shows the strength of a target website’s total backlink profile.Hardwick says, “Here’s how to indirectly increase your website (domain) authority in a ‘meaningful’... [Read more]
Go Fish Digital’s 5 Tips for Optimizing Your PPC Campaigns
Go Fish Digital contributor Melissa has shared five tips for optimizing your PPC campaigns during the new normal.Borto says, “Since we are continuously adapting to “the new normal” and select industries are slowly re-opening their doors, it’s important to pay close attention to your pay-per-click campaigns to identify any external changes... [Read more]
Small Business SEO: A Beginners Guide To Get You Started in 10 Quick Steps [Guide]
SEMrush contributor Erika Varagouli has published ‘Small Business SEO: A Beginners Guide To Get You Started in 10 Quick Steps’ guide to help you get started with small business SEO.Varagouli says, “In this guide, we’ll walk you through how to get started with small business SEO, specifically looking at:Demystifying SEO for... [Read more]
Choose photos to evoke emotions in your marketing #ad
Experienced marketers know that when people’s emotions are engaged, their buying interest increases.That’s the reason behind SuoerGoodProduct‘s new collection of photos you can us on your website: Emotion Evoke Cloud Library Bundle.It includes tens of thousands of photos that have been carefully grouped into categories representing... [Read more]
‘Data-driven Marketing Strategies in the New Decade’ Webinar July 27 [Webinar]
Data and analytics are the key drivers of today’s marketing activities. With the right use of data, you can gain a competitive advantage.Click Insights is hosting a webinar ‘Data-driven Marketing Strategies in the New Decade’ on Thursday, July 27, 2020. The webinar will feature Jeff Rajeck and Anindya Datta.The Click Insight team says, “The... [Read more]
Image Search & Stock Photography [Podcast]
Searchmetrics has published new episode of the Voices of Search podcast episode titled ‘Image Search & Stock Photography’ featuring Jordan Koene and Benjamin Shapiro.Episode OverviewAt first glance many SEO beginners would think stock photography choices play a large part in SEO strategies. They generally don’t except for a few aspects... [Read more]
How to Promote Your Facebook Live: Tips for Organic Exposure [Video]
Social Media Examiner’s new YouTube video ‘How to Promote Your Facebook Live: Tips for Organic Exposure’ will help you to get more views for your Facebook live event.The SME team says, “Do you use live video in your marketing?Want more views without paying for exposure? Live video expert Stephanie Liu shares how to get more... [Read more]
Synthesys: automated voices hardly distinguishable from live ones #ad
As expected, Synthesys was released and has been asgame-changing as was predicted. Users are loving Synthesys, and they're quite surprised at how natural the voice-overs sound. If you don't plan to create voice-overs for clients, then they have a reduced-price version, with credits for fewer voice-overs, that may be perfect for you... [Read more]
Eight-Step Guide to Prioritizing SEO Content Topics
To create great content, you need a clear plan. Before starting your content creation journey, you need to prioritize your content topics according to the needs and interests of your audience.Seer Interactive‘s Celina Levin has shared an eight-step guide to help you plan your SEO content creation efforts.Levin says, “Have you done the... [Read more]
Improving Customer Experience with WhatsApp Business Features
WhatsApp Business API allows businesses to include interactive components in their messaging for better communication with their customers. ReadWrite‘s Aarti Nair has shared an article highlighting five five WhatsApp Business features to improve your customer experience.Nair says, “WhatsApp Business Account users can now build two types... [Read more]
How to Use Instagram Tagging for More Exposure [Video]
When it comes to social media marketing, Facebook and Instagram are the leading platforms with growing audience. With an effective promotional strategy and techniques, you can grow your online sales.Social Media Examiner has published a new video ‘How to Use Instagram Tagging for More Exposure’ featuring Jenn Herman.The SME team says,... [Read more]
Cyclone marketing for busy online marketers #ad
The Cyclone tool has become popular among internet marketers. The developers of the tool have apparently struck a nerve. People who know they need to improve the success of their marketing, but don't know how, seem to be attracted to it since it promises that even a beginner can do well... [Read more]
ReadWrite’s Eight Digital Marketing Strategies for Startup Businesses
ReadWrite contributor Sahim Alom has shared eight digital marketing strategies for startup businesses.Alom says, “How is your company’s site relevant to the needs of the consumers. The site must be easy to use, easy to navigate, and relevant to the consumer’s needs.The best way to achieve this is to customize the design of the site. You... [Read more]
Four Ways to Grow Your Website Traffic
With every Google search algorithm update, your website traffic sees some kind of change – be it positive or negative. According to ReadWrite’s Toms Panders, many publishers have seen drop in their site traffic after Google’s latest core update released on May 4.Panders has shared five ways to regain your web traffic.He says, “Having... [Read more]
‘How to Monetize the Brand You’ve Built’ Webinar July 24 [Webinar]
Pat Flynn, Founder of Smart Passive Income is hosting a webinar ‘How to Monetize the Brand You’ve Built:(Without Being Salesy or Sleazy)’ on Friday Jluy 24, 2020 at 12.00 pm PT.The Smart Passive Income team says, “Join Pat Flynn to learn how to create a successful affiliate marketing program (without being salesy or sleazy)! Pat will share... [Read more]
Success Action Plan: Self Help Niche (with PLR) #ad
Focus on one step each day for 10 days and see what a difference it makes in your life. Teach it to others (you are allowed to print as any copies as you like) and see how your whole family, neighborhood or company is elevated. Besides the training itself, you are getting a booklet to use as a lead magnet and a series of follow-up emails you can send to people who subscribe... [Read more]
Beginner’s Guide to Inbound Links
Search Engine Journal’s Helen Pollitt has published a new guide called ‘A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them’ to help you learn about and use inbound links.Pollitt says, “Inlinks, backlinks, inbound links.They all mean the same thing – someone else’s web property is linking... [Read more]
Creating Live Video Like a Pro: Tips for Any Personality [Podcast]
Video content enhances your marketing strategy and show your product on multiple networks. Being shareable – is the biggest advantage of video as a marketing tool.Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘Creating Live Video Like a Pro: Tips for Any Personality’ featuring Luria Petrucci to... [Read more]
Five Tips to Improving SEO with Keywords
Right keyword selection can help you to improve your search engine marketing performance. In-depth keyword research can help you to explore and select the most appropriate keywords for your business.Ahrefs’ Joshua Hardwick has shared five tips to help you understand the importance of importance of keywords and use them for SEO.Hardwick says,... [Read more]
Four-Step Guide to Creating a Personalization Strategy
Personalization in marketing helps you to reach out your target audience and persuade them to take an action. With right personalization strategy, you can enhance your marketing performance.Content Marketing Institute contributor Ann Gynn has shared a four-step guide to help you create a simple personalization strategy for your marketing.Gynn says,... [Read more]
Are Google’s Core Updates Working? [Podcast]
Google continues to improve its search engine algorithm with a view to provide better search experience to its users.Rank Ranger has published a new podcast episode ‘Are Google’s Core Updates Working?’ featuring Lily Ray of Path Interactive.Mordy Oberstein says, “This week, we’re going to get a little more practical. We... [Read more]
Instagram Algorithm And Your Content [Video]
By cultivating an in-depth understanding of the Instagram algorithm, you can create successful marketing campaigns.Sue B. Zimmerman has published a new video ‘Instagram Algorithm And Your Content (Hacks to Boost Your Posts)’ to help you improve your Instagram marketing performance.Zimmerman says, “The Instagram algorithm can be a... [Read more]
How to Get Backlinks in 2020 [Video]
MOZ has published a new Whiteboard Friday video ‘How to Get Backlinks in 2020’ featuring Britney Muller. In this video, Muller shares some useful strategies to secure backlinks in 2020 and grow your SEO performance.The MOZ team says, “Link building is never-ending in SEO, but a little creativity and smart tactics can help you... [Read more]
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