Semrush has published a new guide, ‘Google My Business: A Guide to Google Business Profile’.Alex Lindley says, “Google Business Profile—formerly known as Google My Business—allows business owners to reach likely customers through Google Search and Google Maps.Maintaining a Business Profile can increase your visibility... [Read more]

Search Engine Journal has published a new guide, ‘The Smart Way To Take Back Control Of Google’s Performance Max’.The SEJ team says, “If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone.Google’s Performance Max (PMax) campaigns... [Read more]

In 2026, SEO will focus more on AI-first search experiences, where visibility in answer engines and large language models will matter as much as traditional rankings. Brands will prioritize semantic authority, structured content, and trust signals to stay discoverable across human and AI-driven searches.Search Engine Land contributor Kaspar Szymanski... [Read more]

Meet AlphaLabs AI — a new platform that turns plain text into stunning, human-like audio that feels more like a conversation than an algorithm. In a small corner of the internet, people are using it to create a quiet revolution in how we create and consume podcasts.The Rise of AI-Voiced StorytellingFor years, voice software creators have been chasing... [Read more]

Topic clusters and pillar pages are a content strategy where a central, comprehensive pillar page covers a core topic and links to related, in-depth cluster pages. This structure improves topical authority, internal linking, and search visibility by helping both users and search engines better understand content relationships.Search Engine Land... [Read more]

This is a reminder for the SEJ webinar on January 22, 2026.Local AEO is essential to ensure your business is accurately discovered when users ask location-based questions through AI assistants and voice search. It helps local brands appear as trusted answers in AI-driven results, improving visibility, footfall, and conversions.The SEJ team... [Read more]

LLMO (Large Language Model Optimization) metrics measure how effectively content is discovered, interpreted, and cited by AI models in answer-driven search and generative responses. They focus on indicators like AI visibility, citation frequency, semantic relevance,... [Read more]

PayKickstart 2.0 solves a problem every marketer has: if customers can’t pay you the way they want… they won’t pay you at all.Think about it:– Some prefer credit cards– Others want PayPal– Some demand digital wallets like Apple Pay or Google Pay– And if you’re global? You’ve got currencies, taxes, and compliance to worry about,... [Read more]

Claude Cowork is designed as a collaborative AI workspace where individuals and teams can work alongside an AI assistant to think, write, analyze, and plan more effectively. Instead... [Read more]

This is a reminder for the DMD webinar on January 22, 2026.Digital Marketing Depot is hosting a webinar, ‘The Event Experience Equation: Small Tweaks That Drive Big Pipeline Impact’ on Thursday, January 22, 2026, at 1.00 pm EDT.The DMD team says, “Video is what wins. And virtual events are... [Read more]

MarTech has published a new video, ‘The CMO who blew up her company’s website’.It covers the following:Meet Danika Wong & Satisfi LabsWhat Danika did to her company’s website and whyHow has the new site been received?Are there new metrics... [Read more]

This is a reminder for the MarketingProfs webinar on January 22, 2026.MarketingProfs is hosting a webinar, ‘The Marketing Fortune! It’s All in the Follow-Up (But Only if You Do It Right)’ on Thursday, January 22, 2026, at 1.00 pm ET.The MarketingProfs team says, “In this... [Read more]

Website authority reflects the credibility and trustworthiness of a site based on content quality, backlinks, user experience, and expertise. Higher authority improves search rankings, visibility, and user trust across digital platforms.Semrush contributor Ana Camarena has published an article featuring four ways to increase website authority in... [Read more]

Entity Linking connects mentions of people, places, brands, or concepts in content to their correct, authoritative entities in a knowledge base. It improves search understanding, SEO, and AI visibility by reducing ambiguity and strengthening contextual relevance.Search Engine Journal has published a new case study, ‘How Entity Linking Can... [Read more]

Search Engine Land contributor Andrew Holland has published an article highlighting why copywriting is the new superpower in 2026.He says, “AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.For the last few years, copywriting has been quietly written... [Read more]

HubSpot has published a new podcast episode titled ‘Building Creator Relationships That Actually Work’.The HubSpot team says, “In... [Read more]

Short-form videos capture attention quickly and communicate brand messages effectively in today’s fast-scrolling digital environment. Platforms like Instagram Reels, YouTube Shorts, and TikTok help businesses... [Read more]

Search Engine Journal contributor Harry Clarkson-Bennett has published an in-depth article on analyzing Google Discover.He says, “Discover isn’t a completely black box. We have a decent idea of how it works and can reverse engineer more value with some smart analysis.Yes, there’s always going to be some surprises. It’s... [Read more]

Email marketing remains one of the most effective digital channels for building direct, personalized communication with audiences and nurturing long-term customer relationships. With automation and data-driven segmentation, it delivers timely, relevant messages that drive engagement, conversions, and brand loyalty.Campaign Monitor has published... [Read more]

Search Engine Land has published a new guide, ‘How to optimize content for AI search engines: A step-by-step guide’.The SEL team says, “Researchers at Princeton University introduced the term in late 2023. Since then, GEO has emerged as one of the most important new disciplines in digital marketing.Here’s how AI search engines... [Read more]