Email deliverability and open rate are the two challenges every marketer faces today. With email service providers’ strict spam filtering rules, you have to work hard for making your emails land in the subscriber inbox. MarketingProfs’ John Landsman has shared five ways to improve your email campaigns’ inbox placements in 2020. Landsman... [Read more]

McKinsey Global Institute team has published ‘MGI in 2019’ report. The report features information in segments such as globalization in transition, technology and the future of work page, socioeconomic challenges page, changing business landscape page and more. McKinsey Insights has published an infographic featuring ten highlights... [Read more]

A clear marketing plan helps you to set your goals and put in the right efforts to achieve them. By understanding the minutest elements of the whole process you can come out with a practical marketing plan. To help you prepare a great marketing plan, MarketingProfs is hosting a webinar on ‘How to Build a Brilliant Marketing Plan’ on Tuesday,... [Read more]

Need a complete, all-inclusive, easy to use video creation platform to simplify your video creation? Check out Video Catalyst. This new software allows you to create stunning animated images and videos that command better attention and increase the engagement of your viewers. Now, you can easily create and edit: ► Animated Banners, ► Instagram stories, ►... [Read more]

Marketing automation is the key to improved performance. You can improve your website performance and improve traffic by adopting right automation practices. eMarketer is hosting a webinar on ‘Five Ways to Maximize Your Marketing Automation’ on Tuesday, January 14, 2020 at 2.00 pm ET. eMarketer team says, “Join this webinar and... [Read more]

Website redesigning is a complex process. But at the same time it is quite essential and your website plays a vital role in attracting prospects who could turn into customers. Impact contributor Stacy Willis has shared an article explaining simple yet detailed website redesigning process. Willis says, “A lack of website process, or... [Read more]

When it comes to online advertising, Google is one of the most preferred options. With a wide variety of platforms, Google enables you to reach wider audience. But it’s time to check whether it is really worth advertising on Google. Exposure Ninja’s Tim Cameron has published a podcast ‘Stop Wasting Your Money on Google Ads’. Cameron... [Read more]

AnimationStudio is the World’s first video creation software that enables you to produce animated Explainer videos. Your videos can have narration in any of 25 world languages and with the text-to-speech function, you can do it in just minutes. You know from experience know how powerful video is (we all are moved to buy when we see a powerful sales... [Read more]

Email is a powerful marketing tool and the subscribers are your asset. It is important to continue getting more and more subscribers so that you can increase your email profits. Blogging Wizard’s Adam Connell has shared a list of 12 WordPress plugins you can use to increase your email list. Connell says, “In this post, you will... [Read more]

Your blog helps you to stay connected with the target audience and promote your products and services to them. By making it more interactive you can improve your marketing results. Blogging Wizard’s Adam Connell has shared a list of 10 must-read articles to take your blog to the next level. Connell says, “In 2019, we published... [Read more]

Search engine rankings play an important role in your business growth. And to keep your sites listed in the search results, you need to adjust your site and its content in sync with the changing search engine algorithms. Rank Ranger team has published a new podcast ‘What’s Changed in the Quality Raters Guidelines & Why It Matters’... [Read more]

A while back, we bought Brendan Mace and Jono Armstrong's training, 'Eclipse'. It is training on how to earn income from YouTube, with or without making and uploading videos. They have decided that they want to give it away now, at no charge, to anyone who needs to earn more in their online marketing business. Why would they do this? It must be an economic decision, based on how they will profit best in their business... [Read more]

The California Consumer Privacy Act, signed on June 28, 2018, is aimed at establishing new consumer privacy rights. It will enhance enhance privacy rights and consumer protection for residents of California, United States. InfoTrust is hosting a webinar on ‘CCPA is in Effect — Now What?’ on Thursday, January 16, 2020 at 11.00 am ET. InfoTrust... [Read more]

Rival IQ’s Christina Everett has announced the release of ‘2020 Instagram Stories Benchmark Report’. This report reveals some significant findings on how your investments in Instagram Storied would pay off. Everett says, “Benchmarking your Stories success against real data makes all the difference in setting attainable... [Read more]

Blogging is a great way to stay connected with your audience and subsequently promote your products and services. It is also a great way to expand your online reach. You can make most from your blogging by using right widgets, plugins, and add-ons. HubSpot contributor Kayla Carmicheal has shared a list of 25 Widgets, Plugins, and Add-Ons that... [Read more]

MATESTORE lets you display up to 30 Pages of your products. It has 52 useful shortcodes built in, and a Drag & Drop Page Builder with Seamless Instant Actions Technology. This means, you can now create almost any kind of E-Commerce Sites, including Amazon or eBay affiliate sites for your online marketing. There is an upgrade that lets you build unlimited sites for clients, too... [Read more]

Marketing case studies help us to learn and improve our marketing process. It is one of the best ways to strengthen your marketing performance. HubSpot contributor Caroline Forsey has shared 25 case studies to help you improve your marketing. Forsey says, “To help you create an attractive and high-converting case study, we’ve... [Read more]

Approximately 1.6 billion people worldwide are connected to a small business on Facebook. By advertising on Facebook you get an opportunity to put your products and services in front of them. HubSpot contributor Bethany Cartwright has shared a short guide to choosing the best Facebook ad type for your goals. Cartwright says, “In this... [Read more]

The new year brigs plenty of opportunity for every business. It depends on how hard you try to explore them by setting realistic goals. HubSpot contributor Rachel Downey has shared seven marketing expert’s tips to help you strengthen your marketing efforts in 2020. Downey says, “Ranging from new success metrics to the latest... [Read more]

There's a lot to be said for "Private Label Rights" ("PLR") content for your business. You get a completed product that you can use as is, or if you want the best results, you can modify it with additional content and with strategic changes that make it especially suitable for your audience. You often get a sales page or whole website you can use to sell the product... [Read more]

Social media channels stay a lucrative marketing option for all the brands. And with newer platforms and their features, this opportunity keeps growing. Content Marketing Institute’s Dennis Shiao has shared seven useful social media marketing tips for the new year. Shiao says, “Pick any social platform and you’ll find that... [Read more]

The artificial intelligence (AI) technology allows you to create personalized experiences for your audience. When you combine it in the content marketing domain, you can get amazing results. To help you start using AI into content marketing, Content Marketing Institute contributor Lilach Bullock has shared an article highlighting five AI tools to... [Read more]

In the process of getting more visitors to your WordPress website, various plugins play a vital role. You can simplify all your SEO tasks using WordPress plugins. Neil Patel has published a video ‘The Perfect SEO Setup for WordPress: 8 Plugins to Skyrocket Your Rankings and Traffic’ to help you use right plugins for improving your rankings... [Read more]

Content marketing is expected to become more personal in the coming years thanks to technologies like Artificial Intelligence and Virtual Reality. It means that there will be more opportunity to explore and to make more profits. Neil Patel has published a video ‘The Beginner’s Guide to Content Marketing in 2020’ to help you... [Read more]

Search engine optimization plays a vital role in growing your business by getting listed in the search engine results. By observing latest algorithm updates you can continue to achieve better results. Content Marketing Institute contributor Mike Murray has shared 20 SEO tips for keyword rankings in 2020. Murray says, “Here are 20 realities,... [Read more]

By performing a thorough analysis of your Facebook ads you can make changes and improve your ad ROI. Social Media Examiner team has published a new video to help you analyze your Facebook ad performance. SME team says, “Want to save time analyzing your Facebook ads results? Looking for an easy way to create custom reporting in ads... [Read more]

When it comes to social media marketing, you have to think of Facebook, Instagram and YouTube. The combined user base of Instagram and YouTube is more than a billion. MarketingSherpa team has published a video ‘Social Media Marketing on YouTube and Instagram’ to help you improve your marketing on these two platforms. MarketingSherpa... [Read more]