Strategies to Convert More Customers with Video Content - IM NewsWatch, January 23, 2020
January 23rd, 2020 at 6:50 am EDT
Thursday, January 23, 2020
Strategies to Convert More Customers with Video Content
Video is a great marketing tool as it helps you persuade more people to make a purchase. The length of your video matters a lot. You need to consider people’s readiness to spend time on content so that you can drive them accordingly.
Five Steps to Create More Links
Incoming links help your websites to get higher SEO rankings. You can secure more links by publishing quality and relevant content that appeals your prospects. Search Engine Journal’s Jeremy Knauff has shared five ways to evaluate link opportunities and build more links. Knauff says, “We have some metrics like Domain Authority or... [Read more]
The Rise of AI-Enabled Customer Experiences [Playbook]
Delivering great customer experience is the goal of every brand as it leads to better business. The Industry Dive team has published a new playboook ‘The Rise of AI-Enabled Customer Experiences’ to share how artificial intelligence can play a key role in delivering satisfying customer experience. You can learn the following... [Read more]
Flexible Images: Use them anywhere #ad
Flexible Images Club is a cloud-based library of images that can be used in all your marketing presentations: flyers, reports, websites, videos, etc. Membership in this club give you access to tens of thousands of images with a “transparent background” that you can use in almost any project. “Transparent background” means that... [Read more]
10 Marketing Predictions for a New Decade [E-book]
Marketo has published a new e-book titled ’10 Marketing Predictions for a New Decade’ sharing predictions on marketing in the upcoming years. Marketo team says, “With a new year comes a new world of marketing possibilities. And because we want to make sure you’re best equipped for success, we’ve sourced marketing experts... [Read more]
‘Excel Masterclass for Digital Marketers: 3 Sessions to Supercharge Your Efficiency’ Webinar 1.00 pm ET [Webinar]
Data management and analytics are the key elements that help you to drive your marketing towards success. Excel is a wonderful tool to manage all your data. Hanapin Marketing is hosting a webinar ‘Excel Masterclass for Digital Marketers: 3 Sessions to Supercharge Your Efficiency’ on Thursday, January 23, 2020 at 1.00 pm ET. Hanapin... [Read more]
John Mueller’s Tips on Optimizing Images for Search Results
Search Engine Journal’s Matt Southern has shared some useful tips shared by Google’s John Muller on optimizing images for search results. Southern says, “In the latest installment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results. Before going over... [Read more]
TrafficMate builds strong traffic 3 ways #ad
You can’t be successful online without traffic. Your website or blog needs traffic. Otherwise, it will starve; there will be no income to support it. Today, Mike McKay, Radu Hanaianu and Luan Henrique are releasing their traffic software, TrafficMate. This new software, provides traffic to any website in three different ways. • Social Media... [Read more]
‘How to Close More Deals With Competitive Intel’ Webinar January 30 [Webinar]
Research is the key to boost the growth of your company. By performing competitive research you can gain an insight into the needs of your business and act accordingly. MarketingProfs is hosting a webinar on ‘How to Close More Deals With Competitive Intel’ on Thursday, January 30, 2020 at 2.00 pm ET. MarketingProfs team says, “One... [Read more]
How to Master the Customer Experience From Search to Transaction [Webinar Replay]
Search Engine Journal’s Loren Baker has made available the replay of webinar on ‘How to Master the Customer Experience From Search to Transaction’. Watch this webinar replay to improve customer experience and improve your business. Baker says, “When it comes to purchases, two things are critical: driving visitors to... [Read more]
‘Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability’ Webinar 1.00 pm EDT [Webinar]
Email is one of the most trusted marketing channels. But with rising restrictions of email service providers, reaching subscribers’ inboxes is more challenging than ever. Digital Marketing Depot is hosting a webinar on ‘Emerging Elements for Email Marketers in 2020 from the Periodic Table of Email and Deliverability’ on Thursday, January... [Read more]
FunnelXpress: beginner-friendly ‘Pick & Click’ commission system #ad
If you want to get started in an online business, Mark Bishop has just released new software that will help you ease into the online marketing world. He calls it FunnelXpress. This is a cloud-based DFY Funnel creation app that lets you pick from its 30 Battle-Tested Ready-made funnels to customize and setup your very own lead generation funnel monetized... [Read more]
‘Using Email Security for Deliverability and Opens’ Webinar 1.00 pm ET [Webinar]
Your email marketing performance depends on the percentage of emails that land in the subscriber inbox and it equally depends on the number of emails opened by them. MarketingProfs is hosting a webinar on ‘Using Email Security for Deliverability and Opens’ on Thursday, January 23, 2020 at 1.00 pm ET. MarketingProfs team says, “Displaying... [Read more]
Marketers should be careful basing their business on TikTok
We recently saw the announcement of a training product on the topic of using TiKTok to build traffic to your website. TikTok is a growing social media platform. Wildly popular in China, it has spread around the world. It allows users to create musical clips, short clips up to 60 seconds. It has various special effects users can use to enhance their... [Read more]
Tony Wright on the Danger of Absolutes in Marketing [Podcast]
Search Engine Journal contributor Danny Goodwin has published a new podcast on ‘Danger of Absolutes in Marketing’ featuring Tony Wright. In this podcast Wright also answers some important SEO questions. Goodwin says, “Tony Wright’s work has earned him the accolades of “search marketing and social media expert,” although... [Read more]
Set-up & run profitable Live, Evergreen and Hybrid Webinars #ad
Webinars sell. That has been proven over and over. Not only that, they generate leads, build brand authority and scale up a business. So why aren't more people using them in their marketing? There are a lot of excuses: 1. Don't know how; 2. It's too hard; 3. I am not an extrovert. I don't want to talk to hundreds of people. Maybe you have a different reason for not using webinars, but whatever your reason, there is a new webinar system that might make you change your mind, called Meetvio Webinars... [Read more]
Four Steps to Running A/B Tests on Low-Traffic Sites
A/B testing helps you to compare two versions of a web page, email, or other marketing asset with just one varying element. It enables you to identify better performing web assets. It is difficult to perform A/B testing for low traffic websites. To help you tackle an issue, Portent contributor Tim Mehta has shared a four-step process that can... [Read more]
Podcasting Still Matters [Podcast]
Content publishing is the best way to give an edge and expanded reach to your marketing efforts. Podcast publishing is one such thing that gets you followers who could be prospects and later – your customers. Rainmaker’s Darren Vesterfelt and Tim Stoddart have published a new podcast episode ‘Podcasting Still Matters’... [Read more]
Copyblogger’s Content Marketing Certification Program is Open
Brian Clark has announced that Copyblogger’s Content Marketing Certification Program is open for a limited period. This three-week course teaches the following: Content Strategy and Your Role as a Professional WriterThe Strategic Framework for Success with ContentMapping the Journey: Crafting a Content Marketing StrategyThe Rubber Hits... [Read more]
Disabled Grandma supports herself online #ad
Her grandkids call her Memaw. Her son, Jeremy Kennedy calls her Mom. Jeremy tells about her illnesses that disabled her here: Memaw Cochran's Illness. She is no longer able to work in her real estate finance job. She needed something she could do from home that wasn't too techy, since she knew nothing about computers. And, in her financial circumstances, she couldn't afford much expense. It needed to be nearly free... [Read more]
‘Earn More Customers 2020’ Webinar January 22 [Webinar]
Customer acquisition is one of the most important process in your business. With rising competition it has become difficult to find new prospects and turn them into your customers, especially if you are with a new product in the market. Chris Brogan and Rob Hatch are hosting a webinar on ‘Earn More Customers 2020’ on Wednesday, January... [Read more]
Getting Local SEO Competition Analysis Right [Podcast]
A strong local SEO strategy helps you to win more customers from around for your business. By combining some important metrics based on research, you can create a strong local SEO plan. Rank Ranger’s Mordy Oberstein and Sapir Karabello have published a new In-Search SEO podcast episode ‘Getting Local SEO Competition Analysis Right’... [Read more]
10 Tools to Boost Your Website Performance
Constant update in your site’s structure and layout can help you to give it a fresh look as well as good search engine ranking. Along with your designing skills you also need to use some specialized tools to improve your website. Blogging Wizard’s Lyn Wildwood has shared 10 such blogger outreach tools to grow your website. Wildwood... [Read more]
Four Graphic Strategies to Give Your Blog a Fresh Look
Creative design and graphics help you to give an outstanding look to your blog. Elegance in the blog layout can help you to win more regular visitors. Blogging Wizard’s Alice Corner has shared four ways to keep your blog looking fresh with creative graphics. Corner says, “Here are design trends that will help you update your... [Read more]
67% of The UK People Use Social Media [Study]
Blogging Wizard’s Kim Lochery has published an article highlighting 25 social media marketing statistics and facts. You can refer to this findings and bring a change in your own social strategy. Here are the major statistics Lochery has shared: 45% of people globally use social media. 67% of the UK use social media.Facebook, Facebook... [Read more]
Google’s Desktop Search Results Get a New Look [Podcast]
Search Engine Journal contributor Christine Zirnheld has published a new podcast episode ‘Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News’ highlighting the changes in Google’s desktop search result page and more. Zirnheld says, “Tune in to this week’s episode of Marketing... [Read more]
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