Strategic Approach To Influencer Marketing - IM NewsWatch Newsletter, July 28, 2021

July 28th, 2021 at 7:42 am EDT


 

IM NewsWatch

Wednesday, July 28, 2021

A Strategic Approach To Influencer Marketing [Podcast]

SiteVisibility has published a new podcast episode ‘A Strategic Approach To Influencer Marketing’ featuring influencer marketing consultant, Gordon Glenister. Listen to the podcast to explore: Is greater regulation needed in the field of influencer marketing? Did influencer marketing exist 100 years ago? What is influencer marketing strategy? What... [Read more]

Ad Secrets From Big Brands That You Can Copy to Sell More [Video]

NP Digital has published a new video ‘Ad Secrets From Big Brands That You Can Copy to Sell More’ featuring Neil Patel, Brooke Weller and Chris Moreno. Watch the video here.  [Read more]

Drive Traffic and Conversions: 3 Secrets Amazon Doesn’t Want You To Know, August 4 [Webinar]

Website traffic and conversion rate go hand in hand. By getting more visitors, you can increase the chances of converting more customers. Search Engine Journal is hosting a webinar ‘Drive Traffic and Conversions: 3 Secrets Amazon Doesn’t Want You To Know’ on Wednesday, August 5, 2021, at 2.00 pm ET. The SEJ team says, “In this presentation,... [Read more]

Case Study: Does Broken Link Building Work Today? [Video]

Link building is one of the most important techniques to improve your SEO performance and get more website traffic. Ahrefs has published a new video ‘Case Study: Does Broken Link Building Work Today?’. The Ahrefs team says, “Does broken link building still works today? See our results from trying to build links off of one of Google’s... [Read more]

Strategies to Improve Your SEO Performance

SEO is one of the most important processes to help you grow your business today. A well-planned SEO strategy enables you to get more customers. Search Engine Journal contributor Mark Traphagen has shared eight useful tips to help you improve your SEO performance. He says, “Let’s look at some of the best, proven methods for helping your pages... [Read more]

Transform Collaboration and Work Management with Airtable, July 29 [Webinar]

See how 250k+ organizations are transforming enterprise collaboration and work management by embracing the no code revolution. In this live demo, we’ll showcase product concepts to illustrate “What is Airtable”, and walk through how to improve time-to-market and efficiency by creating a single source of truth, automating manual work to free up... [Read more]

Five Steps to Write Great Facebook Ads

Well-crafted Facebook advertisements help you to make potential clients explore your products and make a purchase. Social Media Examiner’s Tammy Cannon has shared five steps to writing great Facebook ads for sensitive products and services. She says, “To avoid these kinds of issues, here’s a five-part framework that will help you attract... [Read more]

To Post or Not to Post: 7 Quick Tips for Google Posts [Video]

MOZ has published a new Whiteboard Friday video ‘To Post or Not to Post: 7 Quick Tips for Google Posts’ featuring Joy Hawkins. The MOZ team says, “Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned... [Read more]

How to Find Your Audiences Whenever They Are Online [Podcast]

Search Engine Journal has published a new podcast episode ‘How to Find Your Audiences Whenever They Are Online’ featuring Marty Weintraub. The SEJ team says, “In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search... [Read more]

Tips to Get More Twitter Followers

By increasing your followers on Twitter, you can grow the chances of getting more prospects and an opportunity to convert them into customers. Twiends contributor Dave Sumter has published an infographic highlighting 15 useful tips to help you increase your Twitter followers. He says, “Get free twitter followers instantly using these methods. Don’t... [Read more]

HubSpot Shares 20 Email Newsletter Tools

Publishing email newsletters is one of the best ways to stay in touch with your customers and continue to promote your products and services. HubSpot contributor Nathaniel Medina has published an article highlighting 20 best email newsletter tools for engaging subscribers in 2021. He says, “With differences in features, pricing, and availability,... [Read more]

CMI Highlights Content Marketing Myths and Missteps

Effective content marketing is a key to leading your business further. Quality content helps you persuade your audience and create more leads. Content Marketing Institute contributor Ann Gynn has compiled content marketing myths and missteps that hurt businesses. She says, “We asked presenters at the upcoming Content Marketing World what irritates... [Read more]

YouTube Shorts, YouTube Clips, and More [Video]

Social Media Examiner has published a new video ‘YouTube Shorts, YouTube Clips, and More’. Watch this video to learn about: YouTube Shorts YouTube Shorts Creator Fund YouTube Shorts Sampling Shorts Analytics YouTube Clips YouTube Picture-in-Picture for iPhones and iPad New Video Upload and Edit Experience YouTube Stories Metrics. Social... [Read more]

7 Essential Skills Digital Content Writers Need [Video]

To improve your content marketing performance, it is important to cultivate the right skillset that enables you to produce the content that matters to your audience. Watch this video featuring Neil Patel to learn about seven digital content writing skills. Neil Patel’s Blog  [Read more]

Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement [Video]

In his new video, ‘Simple Social Media Patterns You Need To Know to Grow Your Reach, Followers, and Engagement’, Neil Patel has shared some useful insights to improve your social media marketing. He says, “When you publish a video on YouTube, make sure you share it with your friends, tell them to leave a comment, do email blast, push... [Read more]

How Marketers Can Thrive in a Remote-First Landscape, July 28 [Webinar]

In the remote-first “new normal,” business owners and marketers alike are facing several questions. Search Engine Journal is hosting a webinar ‘How Marketers Can Thrive in a Remote-First Landscape’ on Wednesday, July 28, 2021, at 2.00 pm ET. The SEJ team says, “Join this Search Engine Journal webinar and learn strategies for maximizing... [Read more]

Do This, Not That: Your Guide to Successful Marketing in 2021, July 28 [Webinar]

As marketers, we’ve all felt the pressure over the last year to perform in a world that was shaken by COVID. Marketing has grown leaps and bounds in just a short time to accommodate this new “remote-first” landscape. Search Engine Journal is hosting a webinar ‘Do This, Not That: Your Guide to Successful Marketing in 2021’ on Wednesday,... [Read more]

The Intermediate Guide to Link Building [Guide]

Link building helps you increase your online visibility and link equity to your website. It helps you get more website traffic and grow your online sales. Brian Harnish of iloveseo.com has published ‘The Intermediate Guide to Link Building’. He says, “Link Building is very important because it can increase your online visibility and... [Read more]

15 Common Google Analytics Mistakes

Google Analytics web analytics service tracks and reports website traffic. With this service, you can identify the lacunas and improve your website for better performance. Search Engine Journal’s Brian Harnish has published an article highlighting 15 common Google Analytics mistakes we should avoid. He says, “In this column, you’ll learn... [Read more]

Building a Content Strategy: Setting the Foundation for High Velocity Content Production, July 28 [Webinar]

The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers. Content Marketing Institute... [Read more]

LinkedIn’s List of Top 10 In-Demand Marketing Skills

LinkedIn has published a new infographic highlighting the top 10 in-demand marketing skills in 2021. Lisa Sy says, “Tracking trends and changes taking place around in-demand professional skills and job titles can be very illuminating in terms of marketing’s broader evolution. The context and insight is valuable for both leaders and their... [Read more]

Where Site Migrations Go Wrong & Sabotage SEO, August 11 [Webinar]

Planning a site migration? Migrations are one of the more difficult – and often dreaded – SEO tasks. Search Engine Journal is hosting a webinar ‘Where Site Migrations Go Wrong & Sabotage SEO’ on Wednesday, August 11, 2021, at 2.00 pm ET. The SEJ team says, “Register for our next Search Engine Journal webinar to make sure your... [Read more]

Wix vs WordPress: Which Is Better for SEO? [Answered]

When it comes to building easily manageable websites, Wix and WordPress are two popular platforms. But which one is better for SEO? Search Engine Journal’s Adam Heitzman has published an article comparing features, pros & cons of both these platforms. He says, “In this column, you’ll learn the pros and cons of each platform when it... [Read more]

Are You Using These Social Media Marketing Apps?

Today mobile apps play an important role in your online marketing. When it comes to promoting your content on social media, various apps prove to be highly productive. Search Engine Journal’s Brent Csutoras has published an article highlighting 25 essential social media marketing apps for your smartphone. He says, “Our lives are likely... [Read more]

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