Steps to Measure Social Media Marketing ROI - IM NewsWatch, January 24, 2023

January 24th, 2023 at 5:31 am EDT


 

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The Attention Economy—How Time Affects Your B2B Marketing Efforts [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Attention Economy—How Time Affects Your B2B Marketing Efforts’ featuring Doug Binder. George B. Thomas says, “That concept is the catalyst for Doug Binder’s philosophy on experiential marketing. “We have streaming, we have social, we have... [Read more]

Data: The 4-Letter Word You Need to Embrace [Video]

Content Marketing Institute has published a new video from #CMWorld 2022 titled ‘Data: The 4-Letter Word You Need to Embrace’ featuring Inbar Yagur. The CMI team says, “This is a clip from Inbar Yagur’s session at Content Marketing World 2022 called Data: The 4-Letter Word You Need to Embrace.” Content Marketing Institute  [Read more]

Account-Based Marketing for Existing Customers?, February 9 [Webinar]

We spend a lot of time and money creating personalized experiences for top prospects who visit our websites. But all too often, once those prospects become customers… personalization becomes a thing of the past and they get the same site experience as everyone else. MarketingProfs is hosting a webinar ‘Account-Based Marketing for Existing... [Read more]

ShopBuildr effortlessly creates eCommerce affiliate sites #ad

ShopBuildr ls a 5-in-1 affiliate marketing tool for building your Amazon affiliate sites. This is a new WordPress plugin that allows you to build complete Ecom affiliate websites in just minutes. It automatically: ✓ finds you products to promote, ✓ creates the posts for you, ✓ inserts content for you, and even ✓ adds your affiliate link for... [Read more]

Three Steps to Measure Social Media Marketing ROI

Social media ROI is a measure of the benefits delivered by social media marketing campaigns compared to the total investment on these campaigns — including money, time, and effort. HubSpot contributor Marcus Andrews has published an article featuring three useful steps to measure social media marketing ROI. He says, “One of the most popular... [Read more]

Reminder- How to Use Positioning Frameworks to Build Powerful Messaging, January 25 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on January 25, 2023. MarketingProfs is hosting a webinar ‘How to Use Positioning Frameworks to Build Powerful Messaging’ on Wednesday, January 25, 2023, at 12.00 pm ET. The MarketingProfs team says, “Join MarketingProfs CEO Allen Weiss to learn why it’s likely your... [Read more]

What Is a Core Update? [Video]

MOZ has published the latest episode of Whiteboard Friday ‘What Is a Core Update?’ featuring Tom Capper. The MOZ team says, “Recorded at SearchLove London in October — in the wake of three Google updates — Tom presents a different take on core updates in this Whiteboard Friday.” MOZ  [Read more]

PitchKickstart makes ChatGPT work for marketers; webinar #ad

PitchKickstart for ChatGPT is an AI-driven app that helps you quickly create powerful sales scripts. With this app, you can be sure that your sales script is tailored to your product, highlighting its unique features and benefits.... [Read more]

Reminder- How to Supercharge Your Keyword Research with Powerful Topic Clustering, January 25 [Webinar]

This is a reminder for the Search Engine Journal webinar to be held on January 25, 2023. Search Engine Journal is hosting a webinar ‘How To Supercharge Your Keyword Research With Powerful Topic Clustering’ on Wednesday, January 25, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and learn how you can supercharge... [Read more]

Why B2B Needs Social Media + Tips for Growth [Video]

Semrush has published a new Small Business Big Results video ‘Why B2B NEEDS Social Media + Tips for Growth’. The Semrush team says, “Are you a small business owner in a B2B industry looking to expand your reach on social media? This episode of Small Business Big Results provides insight into which social platforms to focus on, how... [Read more]

2 Million Followers in 2 Years [Podcast]

HubSpot has published the latest episode of the Online Marketing Made Easy podcast ‘2 Million Followers in 2 Years: The Power of Video to Explode your Brand’ featuring Shadè Zahrai. Amy Porterfield says, “In this episode, Shadè shares the steps she took to get there, including: Tangible, actionable strategies to grow your business through... [Read more]

TurboLists: 10x faster, 10x more engaging and 10x more profitable #ad

TurboLists has just been launched to help you build better lists. Ram Rawat, the creator of this new system, says we don't need to worry about unresponsive mailing lists any longer…... [Read more]

Reminder- Creative Data Storytelling – 5 Steps to Creating Attention-Grabbing Content, January 25 [Webinar]

This is a reminder for the Content Marketing Institute webinar to be held on January 25, 2023. Content Marketing Institute is hosting a webinar ‘Creative Data Storytelling – 5 Steps to Creating Attention-Grabbing Content’ on Wednesday, January 25, 2023, at 11.00 am PST. The CMI team says, “Marketing and advertising expert Jan Ahrens... [Read more]

How I Built a Website That Generates 4 Million Visitors a Month [Video]

Neil Patel has published a new video ‘How I Built a Website That Generates 4 Million Visitors a Month‘. He says, “I’ve been running a high-traffic website for a while, but it wasn’t always that way. When I first started out, boosting traffic was a tricky problem that required a ton of trial and error. I had to be creative,... [Read more]

Useful Link-Building Tools for You

Link building is an essential process to achieve higher search engine rankings. Quality links help you build a great reputation for your website. Search Engine Journal contributor Kevin Rowe has published an article featuring 12 great link-building tools that are essential to internet marketing success. He says, “These tools can be used together... [Read more]

Monster Media Bundle: biggest library of original business templates & graphics #ad

Monster Media Bundle includes around 10,000 graphic items. Don't make the mistake of using old and overused graphics in your marketing. You won't impress any viewer. Your message will be "me too"; it won't inspire buying.... [Read more]

Your Guide to International Link Building

International link building is a long-term marketing strategy designed to build high-quality links on websites hosted in different countries and regions. Ahrefs contributor Michal Pecánek has published an article featuring nine surprising aspects of international link building. He says, “In this article, we’ll go through nine aspects of international... [Read more]

The State of Technical SEO Report 2023 [Report]

Aira has published ‘The State of Technical SEO Report 2023′. The Aira team says, “After the success of our report in 2022, we’re thrilled to join forces again and launch the 2023 version of the report. This year, we received insights from over 500 SEOs and once again, have experts exclusively from the Women in Tech SEO Community... [Read more]

Mind Mapping Content in 5 Easy Steps, January 26 [Webinar]

Content Marketing Institute is hosting a webinar ‘Mind Mapping Content in 5 Easy Steps’ on Thursday, January 26, 2023, at 1.00 pm PST. The CMI team says, “You spend hours and hours creating content to fuel your content marketing programs. You produce blog posts, videos, white papers and more. You set a plan to promote each piece of... [Read more]

ContentReel: Keyword-based automated video creation #ad

ContentReel, from Abhi Dwivedi and his team at ReelApps, is the latest in their suite of video creation apps. ContentReel is a cloud-based video creator app that lets you create hundreds of traffic-pulling videos in any niche you choose with just one click and then distribute them around the Internet... [Read more]

Making the Most of Your Digital Ad Budget with Contextual Advertising and Audience Insights, February 2 [Webinar]

By combining contextual advertising with audience insights, advertisers can use that data to connect with targets and maintain a connection with existing customers. eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET. The... [Read more]

Latest Digital Video Insights [Report]

eMarketer has published a new report ‘Latest Digital Video Insights’ featuring the latest forecast and trends in this complimentary copy of “Q4 2022 Digital Video Trends.” This analyst report explores: How much advertisers will spend on subscription services Why advertisers should be paying closer attention to Netflix’s new advertising... [Read more]

2023 tech trends [Podcast]

eMarketer has published the latest episode of the Insider Intelligence podcast ‘2023 tech trends—How generative AI will change creative, Web3 offers benefits for loyalty, and more’. The eMarketer team says, “On today’s episode, we discuss how generative AI will transform how content and creative teams function across industries,... [Read more]

Reminder- Keep Customers Engaged Post Holidays and All Year Long, January 24 [Webinar]

This is a reminder for the Digital Marketing Depot webinar to be held on January 24, 2023. Digital Marketing Depot is hosting a webinar ‘Keep Customers Engaged Post Holidays and All Year Long’ on Tuesday, January 24, 2023, at 1.00 pm EDT. The DMD team says, “Join our live, interactive webinar with Kate Richardson, Director of Customer... [Read more]

How to Fix Your Digital Marketing Strategy [Podcast]

Exposure Ninja has published the latest episode of the Digital Marketing podcast ‘How to Fix Your Digital Marketing Strategy’. The Exposure Ninja team says, “Tim and Jess discuss how you can fix your digital marketing strategy and get it delivering the leads, sales, and revenue you need to take your business to the next level. To fix... [Read more]

Everything You Should Know about Interactive Content Marketing

Interactive content marketing is the creation of content that requires and encourages user participation, as opposed to just passive viewing. Search Engine Journal contributor Julia Taylor has published an article explaining interactive content marketing. She says, “There are different ways to create interactive content, and my best advice for... [Read more]

eMarketer Lists Three Growth Areas for Marketers

With the wider use of the Internet and related technologies, the possibilities for businesses are endless. You can grow improve your marketing performance by tapping the right technology and targeting right audience. eMarketer contributor Arielle Feger has published an article featuring three growth areas marketers should keep an eye on in 2023. Feger... [Read more]

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