Six Ways Achieve Sustainability in Marketing - IM NewsWatch, April 21, 2022

April 21st, 2022 at 6:39 am EDT


 

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Guide to Writing Re-Engagement Emails

Engagement is the key to achieving email marketing success. By creating content that appeals to your subscribers, you can make email marketing a rewarding process. AWeber contributor Pam Neely has published a useful article on crafting re-engagement emails. She says, “Re-engagement emails are one of the best-kept secrets for keeping your email... [Read more]

Six Ways Achieve Sustainability in Marketing

Sustainable marketing is the promotion of environmental and socially responsible products, practices, and brand values. If you’ve ever spent a little bit more on something because you know it was locally sourced or 100% recyclable, you’ve experienced sustainable marketing. MarketingProfs contributor Steve Shaw has shared six ways marketers... [Read more]

QuickSprout Lists Top 9 WordPress Web Hosts for 2022

A WordPress-specific web hosting solution is worth it for better service, performance, and support for WordPress sites. QuickSprout’s Lars Lofgren has published an article highlighting top nine WordPress web hosts for 2022. He says, “Depending on your goals, one host may work better than another for your specific needs. Below you’ll find... [Read more]

Reputor improves bad reputations 6 ways #ad

Small businesses have a hard time getting leads because their online reputation is often harmed by bad reviews. Reputor helps businesses get great reviews and improve their online reputation so they can attract more leads. It’s a fast, simple, and affordable solution for small businesses.... [Read more]

99 Blog Post Ideas from Copyblogger

Blogging is a rewarding but creative task. You need to keep exploring the ways you can make your visitors come back to your website. Copyblogger’s Stefanie Flaxman has published an article highlighting 99 blog post ideas to start using today. She says, ” Just bookmark this article, and whisper to yourself: If you’re having blog problems,... [Read more]

How To Start A Successful Podcast [Video]

By publishing podcasts on a regular basis, you can stay in touch with your target audience and continue to promote your products and services. HubSpot has published a new video ‘How To Start A Successful Podcast’ to help you start a new podcast. The HubSpot team says, “Wondering how to start a podcast? Thousands of businesses have... [Read more]

Investing in Long-Form Content

Long-form content is a piece of writing that is between 1,000 — 7,500 words. By creating such type of content, you can improve the chances of getting higher SEO rankings. MOZ contributor Paddy Moogan has published an article on why SEOs should invest more in long-form content. He says, “There are many reasons why long-form content can work well... [Read more]

Easy Page Buildr: Web Page Builder For Under $10 #ad

SEasy Page Builder was created because many people find that some of the most popular page builders already available aren't very friendly to users... [Read more]

Tips to Grow Your LinkedIn Network [Video]

By creating your presence on LinkedIn, you can reach the professionals working in your domain. This network can be very well be utilized for your product marketing. Social Media Examiner has published a new video ‘How to Grow Your LinkedIn Network’ to help you grow your LinkedIn network. The SME team says, “Do you use LinkedIn to prospect?... [Read more]

State of Content 2022 [On-Demand Webinar]

Content Marketing Institute has made available the ‘State of Content 2022: How to Empower Your Team to Deliver Exceptional Experiences’ webinar on-demand. The CMI team says, “In this session, we take a look at the primary challenges content and web teams are facing, and break down what it takes to deliver exceptional experiences in... [Read more]

SERP Trends & Top Keyword Data By Industry, May 4 [Webinar]

By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors. Search Engine Journal is hosting a webinar ‘SERP Trends & Top Keyword Data By Industry’ on Wednesday, May 4 2022, at 2.00 pm ET. The SEJ team says, “Join this webinar to learn more about a variety... [Read more]

Podkastr: The future of podcast marketing #ad

Podcasts are powerful marketing tools. PodKastr makes them easy, allowing you to grow your business and boost your results... [Read more]

How Accurate is Google Keyword Planner? [Answered]

The right keywords can get your ad in front of the right customers. Google Ads Keyword Planner helps you to identify the right keywords. Ahrefs has published a new video ‘How Accurate is Google Keyword Planner?’ to help you learn more about the Google Planner. The Ahrefs team says, “Search Console is likely the most accurate source... [Read more]

SEO and Internal Linking

Quality links play a pivotal role in improving your SEO performance. Internal links are one of the best ways to boost keyword rankings for any site. Mike Ginley has published a new article highlighting internal linking best practices for SEO. He says, “SEO comes down to two parts, visibility and content (a ton packed into those however). Crawlers... [Read more]

Masters of Content Webinar Available On Demand

Content Marketing Institute has recently started the ‘Masters of Content’ webinar series. The first part of the series was held last week. The episode is available on demand. The CMI team says, “Learn from the best of the best in our new webinar series, Masters of Content. We’ll present practical case studies that can be applied... [Read more]

Content Gorilla Makes Content Creation Easy #ad

Content Gorilla is a content creation tool that helps you create web, email, and social content for your business. The new AI-poered version ws just launched and is proving to be popular with marketers.... [Read more]

Optimizing Your Website For Google Discover

Google Discover is a highly personalized content feed that proactively serves interest-based relevant content to users without searching anything on Google. LoudGrowth has published an article offering tips to optimizing and tracking your Google Discover performance. The LoudGrowth team says, “The approach of “Google Discover” is easy to understand.... [Read more]

Impact of Customer Reviews on SEO

Customer reviews stand out as an asset to your website. Quality customer reviews go beyond influencing new prospects and help you in the SEO process as well. Search Engine Land contributor Corey Patterson has shared five useful tips on using customer reviews for better SEO performance. She says, “Customer reviews aren’t just trust signals for... [Read more]

Managing WordPress Revisions for Consistent Site Performance

It is important to keep your website or blog updated for getting a continuous flow of visitors. WordPress stores a copy of the post/page changes from the previous version. It helps us to a great extent in managing content creation. Elegant Themes contributor Randy A. Brown has published a comprehensive article on managing WordPress revisions to optimize... [Read more]

VidShortz builds short videos for strong engagement #ad

If you have been on YouTube recently, you have probably seen what they call "YouTube Shorts". These are very short videos, less than a minute long. This feature was probably added in response to the popularity of TikTok, which is full of short videos. VidShortz lets you quickly build short YouTube videos and put them to work to enhance your marketing.... [Read more]

How to Build an Email List Without Paid Marketing [Podcast]

The new episode of the Copyblogger podcast ‘How to Build an Email List Without Paid Marketing’ is available on Apple Podcast now. On this week’s episode, @timstodz and @damn_ethan talk about an interesting Twitter thread that was written and published by Alex Garcia. Both Tim and Ethan had some really interesting insights to this... [Read more]

SEJ Shares 5 Link Building Strategies

Link building is one of the most essential search engine optimization (SEO) tactics. Quality links can help you improve your SEO rankings. Search Engine Journal contributor Kaitie Frank has published an article highlighting the top 5 link-building strategies. She says, “Link building strategies take a bit of upfront leg work, but once you’ve... [Read more]

SEO Competitive Analysis [Guide]

SEO is the key to your business growth. SEO competitive analysis gives insight into why competitors are outranking you and what to do about it. Search Engine Journal contributor Aleh Barysevich has published a guide ‘SEO Competitive Analysis’ for improving SEO performance. He says, “This guide includes best practices that will help... [Read more]

Improve Local SEO with These Expert Tips

Local SEO helps your business stand out and helps drive more traffic to your premises through online leads. Search Engine Journal contributor Brooke Osmundson has shared nine local SEO tips from top experts. She says, “Below are the top takeaways from each speaker and their respective session. 1. Write For Customers First and Google Second Charli... [Read more]

HubSpot Highlights Five Steps to Creating an Outstanding Marketing Plan

A full-proof marketing plan helps you set your marketing goals and decide the path to achieve set goals. HubSpot contributor Rebecca Riserbato has published an article highlighting five steps to creating an outstanding marketing plan. She says, “Marketing plans can get quite granular to reflect the industry you’re in, whether you’re... [Read more]

3 Cs of Content Creation Management, April 21 [Webinar]

Content creation is a challenging task. In-depth research and creative inputs are the pillars for creating quality content. Content Marketing Institute is hosting a webinar ‘3 Cs of Content Creation Management’ on Thursday, April 7, 2022, at 2.00 pm ET. The CMI team says, “In this webinar, join CMI’s Chief Strategy Advisor, Robert... [Read more]

SEJ’s Guide To Google Business Profile Reviews

Your free Business Profile on Google My Business helps you drive customer engagement with local customers across Google Search and Maps. Search Engine Journal contributor Sherry Bonelli has published ‘The Complete Guide To Google Business Profile Reviews’. She says, “Online reviews are important to local businesses for several... [Read more]

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