Instagram Reels are short-form videos that can be up to 90 seconds long. Users can record, edit, and clip videos and photos together, set them to music, and post to their feed. Reels are similar to posts, but they can include music, effects, and other creative elements. AWeber has published a new video ‘How to Increase Your Instagram Reels Engagement... [Read more]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unraveling SEO Secrets for B2B Marketers’ featuring Kyle Roof. George B. Thomas says, “In Episode 573 of Marketing Smarts, Kyle Roof acknowledges the power of the Google algorithm and how it can seem intimidating. “A lot of people are like, ‘It’s... [Read more]

This is a reminder for the MarketingProfs webinar to be held on December 14, 2023. Webinars have become one of our most successful channels because it’s where great content meets audience engagement. But with the power of AI, we can now personalize and scale our webinar programs, and content, in uniquely human ways. MarketingProfs is hosting a webinar... [Read more]

SiteGenius AI is an AI-powered app that lets users instantly build profitable affiliate niche sites while AI does all of the work. The sites it creates are filled with 100s of helpful articles, making them an authority on any topic and earning affiliate commission from product reviews. With the help of ChatGPT, SiteGenius AI does everything for users... [Read more]

Artificial intelligence (AI) marketing uses AI technologies to automate decisions and gather insights about customers. This can help marketers create better content and personalize marketing assets. HubSpot contributor Josh Blyskal has published an article featuring seven essential insights for marketers in 2024. He says, “Here’s the seven... [Read more]

This is a reminder for the CMI webinar to be held on December 14, 2023. Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar ‘SEO Memorial Service: A Fond Farewell to Things That Don’t Matter Anymore’ on Thursday,... [Read more]

There are so many SEO Chrome extensions available with various features. Marketers often find themselves spending more time finding a great fit than getting actionable analytics. MOZ contributor Tharindu Gunawardana has published an article featuring steps to build your own SEO Chrome extension with ChatGPT. He says, “The task is to create a Chrome... [Read more]

Conversion Secrets training is today’s NAMS December Sales item, until midnight tonight, and then it, like all its predecessors, will be gone. In the marketing world, conversion refers to getting first-time visitors and readers to take an action to increase their relationship with your business. It may be to sign up to your mailing list, to respond... [Read more]

A creative brief is a short document that outlines the key elements of a creative project. It’s often created by a consultant or creative project manager. HubSpot has published a new video ‘How to Write a Killer Creative Brief’. The HubSpot team says, “In this video, you’ll go step-by-step with one of our Hubspot... [Read more]

This is a reminder for the DMD webinar to be held on December 14, 2023. Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Digital... [Read more]

In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Secure And Defend Your SEO Budget For Executive Buy-In’ featuring Will Critchlow. Loren... [Read more]

MockUpEngine.ai launched recently. If you are ready to step up your social media game, this is worth checking out. Want a Free account and 100 AI Mockups? This gift is still available.... [Read more]

Content marketing has been very important in 2023. It’s an effective way to build relationships with customers and create an online presence. Content Marketing Institute contributor Stephanie Stahl has published an article featuring key trends and expert predictions on content marketing in 2024. She says, ““Should we even bother with the... [Read more]

This is a reminder for the Adweek webinar to be held on December 13, 2023. ChatGPT is an AI-driven language model that can generate human-like text based on prompts. You can use ChatGPT for marketing in a variety of ways. Adweek is hosting a webinar ‘Can ChatGPT Create a Great Webinar? Insights From an Experiment in Generative AI’ on Wednesday,... [Read more]

X (formerly Twitter) and Threads are social media platforms with some similar features. However, there are some key differences between the two. HubSpot contributor Mandy Bray has shared useful data differentiating X and Threads. She says, “Twitter (now X) and Facebook (now Meta, which owns Instagram which launched Threads) have a long history... [Read more]

AI Image Library comes with Unrestricted Private Label Rights. Use them in your own business, of course, but there's more you can do. You can sell it as a downloadable product, sell access to it for a monthly fee, or even give it away. You can offer it under your own name just as though you had created these graphics yourself.... [Read more]

Pay-per-click (PPC) marketing is a type of online advertising where advertisers pay each time a user clicks on their ad. PPC can also be called search engine marketing (SEM). HubSpot contributor Sam Lauron has published an article featuring 10 essential PPC courses for every marketer. Laoron says, “PPC course content can range from teaching the... [Read more]

This is a reminder for the SEJ webinar to be held on December 13, 2023. From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. Search Engine Journal is hosting a webinar ‘2023 Google Algorithms & SEO’s Future: Powerful Predictions... [Read more]

This is a reminder for the CMI webinar to be held on December 13, 2023. Content maturity is a framework that can be used to develop content practices. Marketing teams struggle to hit their stride and mature their content strategy and operations. Content Marketing Institute is hosting a webinar ‘Grow Up! How to Increase Your Content Maturity Level... [Read more]

Zeus is designed to help you market on TikTok. (We don't use TikTok, but a lot of people do, especially young people, so there is a large marketing opportunity there.) The creators call it "The New 2023 World’s First AI-Powered Viral TikTok Builder"... [Read more]

Neil Patel has published a new video ‘Shoppers Expected to Spend the Same or More this Holiday Season’. He says, “As the festive season approaches, the anticipation of joyful gatherings, twinkling lights, and the exchange of gifts fills the air. Amidst this atmosphere of merriment, there is a noteworthy trend on the horizon – shoppers... [Read more]

Copyblogger has published the latest podcast episode ‘Building a Massive Personal Brand and Business Using Social Media’ featuring Dan Go. The Copyblogger team says, “The podcast episode features a conversation between Tim Stoddart and guest Dan Go, covering topics like fatherhood, not being concerned about external judgments, and... [Read more]

WordStream has published ‘The Easy Guide to Facebook Video Ads for Any Business’. Michelle Morgan says, “Video ads on the Meta Business platform (which reaches Facebook and Instagram) is a great way to do this. Although the ability to churn out video ads regularly was reserved for brands with big budgets in years past, new tools and... [Read more]

On-page SEO, also known as on-site SEO, is the process of optimizing a website’s pages to improve search engine rankings and gain organic traffic. On-page SEO focuses on optimizing parts of a website that are within control. MOZ has published the latest episode of the Whiteboard Friday video ‘On-page Video SEO’ featuring Crystal Carter. The... [Read more]