PPC Keyword Research for Google Ads - IM NewsWatch, May 13, 2025

May 13th, 2025 at 9:49 am EDT
Internet Marketing NewsWatch
Tuesday, May 13, 2025

SEL Shares 16 Reasons Why Your Page Isn’t Ranking on Google

Ranking on Google refers to the position your website appears in search engine results for specific keywords. Higher rankings improve visibility, attract more traffic, and boost credibility online. 4o Search Engine Land contributor Helen Pollitt has published an article featuring 16 reasons why your page isn’t ranking on Google. She says, “It’s... [Read more]

PPC Keyword Research for Google Ads: A First-Timer’s Guide [Guide]

Effective PPC keyword research for Google Ads involves identifying high-intent search terms that align with user intent and campaign goals. Using tools like Google Keyword Planner helps uncover valuable opportunities to maximize ROI and reduce wasted spend. Ahrefs has published ‘PPC Keyword Research for Google Ads: A First-Timer’s Guide’. Mateusz... [Read more]

If I Wanted to Become a Millionaire in 12 Months, This is What I’d Do [Video]

Neil Patel has published a new video, ‘If I Wanted to Become a Millionaire in 12 Months, This is What I’d Do’. He says, “If I had to start over from zero, this is exactly how I’d become a millionaire in the next 12 months. After decades of building successful businesses, I’ve developed a repeatable framework to go from $0 to... [Read more]

Go Beaver AI (all-in-one marketing AI) Today 9:00 NY Time #ad

With Go Beaver AI, you can replicate successful marketing campaigns with precision and with ease. Are you ready to uncover, emulate, and profit from viral ads that have generated up to $2,464.17 daily as an affiliate? Go Beaver AI empowers you to adapt winning advertisements and viral content in under a minute. Join Andrew Fox as he introduces the... [Read more]

Launching Search Central Live Deep Dive [Podcast]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Launching Search Central Live Deep Dive’. The GSC team says, “In this episode of Search Off the Record, Google’s Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction... [Read more]

Reminder- Top AI Search, SEO & Content Trends To Prioritize In 2025, May 14 [Webinar]

This is a reminder for the SEJ webinar on May 14, 2025. AI-driven search is transforming how users discover content, making personalized and context-aware results the norm. To stay relevant, SEO and content strategies must align with evolving algorithms, focusing on intent, quality, and adaptability. Search Engine Journal is hosting a webinar... [Read more]

For Lasting Marketing Impact, Balance Controversy and Consensus [Video]

Enhancing marketing impact requires a deep understanding of your target audience and tailoring strategies to meet their evolving needs. Leveraging data-driven insights and consistent brand messaging boosts engagement and drives measurable results. 4o Content Marketing Institute has published a new video, ‘For Lasting Marketing Impact, Balance... [Read more]

The Future of E-Learning: CourseMateAI 2.0, your ultimate course creation tool #ad

CourseMateAI 2.0 is for you if you want to build an educational business, but are tired of spending countless hours researching, writing, and designing online courses and then struggle with marketing and sales. Do you dream of launching your own Udemy-style academy but feel overwhelmed by the technical hurdles? Imagine a world where you can create... [Read more]

Is The SEO Job Market Undergoing A Major Shift? [Answered]

Search Engine Journal has published an article answering the question ‘Is The SEO Job Market Undergoing A Major Shift?’. Roger Montti says, “Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the skills in demand but also in hiring practices that may be making it difficult... [Read more]

Building the AI Feedback Loop for PPC [Guide]

Digital Marketing Depot has published a new guide, ‘Building the AI feedback loop for PPC’. The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global... [Read more]

How A Single Line Built A 50K+ Community [Podcast]

The latest Ahrefs Podcast episode is titled ‘How A Single Line Built A 50K+ Community’ featuring Joe Glover. This episode covers the following: How do you know if you have a community What exactly IS a community Community is NOT a sales channel Don’t build a community; build a culture Finding the sprouts of community culture Getting people... [Read more]

xBesh AI: Your personal SaaS software factory #ad

xBesh AI has just been launched. The vision behind xBesh AI is simple yet powerful: democratize software development by eliminating barriers and enhancing productivity.... [Read more]

How to Optimize Your Website for SEO [Guide]

Optimizing websites for SEO is essential to improve visibility on search engines, attract organic traffic, and reach the right audience. It enhances user experience while ensuring content ranks higher for relevant queries. Semrush has published a new guide, ‘How to Optimize Your Website for SEO’. Carlos Silva says, “Each section contains... [Read more]

Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO, May 27 [Webinar]

In 2025, SERPs are more dynamic and AI-driven, showcasing rich snippets, video previews, and interactive elements. This evolution demands smarter SEO strategies to secure visibility and capture user attention effectively. Search Engine Journal is hosting a webinar, ‘Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic... [Read more]

Generative AI for Content Creation: A Marketer’s Guide [Guide]

Generative AI streamlines content creation by producing high-quality text, images, and ideas quickly and efficiently. It empowers marketers to scale their efforts while maintaining creativity and personalization. Digital Marketing Depot has published ‘Generative AI for Content Creation: A Marketer’s Guide’. The DMD team says, “MarTech’s... [Read more]

Elevate Your Content with AI-Powered Music by MusicHero #ad

MusicHero is the ultimate AI-powered music creation platform, designed to help content creators, marketers, and businesses generate premium-quality music, full songs, and album covers in just three simple steps.... [Read more]

I Taught AI to Roast All My Marketing Tactics [Podcast]

HubSpot has published the latest episode of the ‘I Taught AI to Roast All My Marketing Tactics’. The HubSpot team says, “What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk? Kieran... [Read more]

Instagram Threads for Marketers: Tips for Success [Podcast]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Instagram Threads for Marketers: Tips for Success’. ​The SME team says, “Not sure how to leverage Instagram Threads to grow your brand? Wondering how marketers... [Read more]

How To Measure Content Performance When the Data Disappears [Video]

Measuring content performance is essential to understand what resonates with your audience and drives engagement. It enables data-driven decisions to optimize future content strategies for better results. Content Marketing Institute has published a new video, ‘How To Measure Content Performance When the Data Disappears’. The CMI team says,... [Read more]

Commission Blackbook: the Secret to Effortless Affiliate Commissions #ad

Commission Blackbook is for you if you are tired of struggling to make consistent affiliate commissions online.... [Read more]

When Should You Do SEO? [Video]

SEO is crucial today as it helps businesses increase their online visibility, driving organic traffic from search engines. With growing digital competition, effective SEO ensures your content reaches the right audience at the right time. MOZ has published the latest episode of the Whiteboard Friday video ‘When Should You Do SEO?’ featuring... [Read more]

The Rise of Sustainable Marketing [Podcast]

Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘The Rise of Sustainable Marketing’. The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠Laura Costello⁠, Head of Sustainability and Planet Services at youth agency ⁠⁠Thinkhouse⁠⁠,... [Read more]

SEJ Shares Inventory Management Tips for 2025

Effective inventory management is vital for Amazon sellers to prevent stockouts, reduce storage costs, and maintain high seller ratings. It ensures product availability, optimizes fulfillment, and boosts overall profitability. Search Engine Journal contributor Robyn Johnson has published an article featuring useful inventory management tips for Amazon... [Read more]

Do More With Less: How To Build An AI Search Strategy With Limited Resources, May 22 [Webinar]

An AI search strategy leverages artificial intelligence to understand user intent and deliver more accurate, personalized search results. It enhances SEO by optimizing content for semantic relevance and predictive algorithms. Search Engine Journal is hosting a webinar, ‘Do More With Less: How To Build An AI Search Strategy With Limited... [Read more]

HubSpot On Mastering Basics of Social Media Advertising

Social media advertising allows businesses to target specific audiences with tailored ads across platforms like Facebook, Instagram, and LinkedIn. It’s a cost-effective way to boost brand visibility, drive engagement, and generate leads. HubSpot contributor Kristen Baker has published an article featuring useful tips to master the basics of social... [Read more]


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