Chatbots are a form of digital marketing that can be used to collect leads, answer customer service questions, and promote products. They can also be used to automate marketing and sales funnels by providing answers to product or service questions.
Search Engine Journal contributor Ludwig Makhyan has published an article comparing ChatGPT, Bard and... [Read more]
In recent days, the Federal Trade Commission took action against Anik Singhal and his company, Lurn, who have been mentioned in IM NewsWatch in the past. This case shows how carefully the FTC looks into the online marketplace. This should serve as a warning to all online marketers.
The FTC team says, “The FTC’s complaint charges that Lurn... [Read more]
Email marketing is a direct digital marketing method that uses emails to engage with a business’s audiences. It can help businesses promote, build relationships, and drive customer action.
Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring nine email marketing tips and examples.
O’Brien says, “Let’s... [Read more]
FaceSwap uses powerful AI technology that enables you to change any face on any video or image (newly created & pre-existing), opening the door to unlimited actors, real, animated, and even toons – for your videos and images.
Imagine having an app with startling AI capabilities that allows you to begin using it immediately, straight out... [Read more]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Three Behavioral Science Tips for Better Marketing Results’ featuring Nancy Harhut.
The SME team says, “Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? Explore behavior science... [Read more]
HubSpot has published a new video ‘Tips For Elevating Your Next Go-To-Market Strategy’.
The HubSpot team says, ” Join us on an epic journey as we unravel the secrets of creating a jaw-dropping Go-To Market strategy that will skyrocket your success!
No more aimless marketing or product launches that fall flat. We’re... [Read more]
MOZ contributor Emilie Martin has published an article highlighting 25 top Moz blog posts from 2023.
She says, “We published 176 posts on the Moz Blog this year, and as is tradition, it’s time to look back at the most popular ones! You’ll find articles on the latest in AI, setting yourself up for success with GA4, learning how to navigate... [Read more]
Used properly, pop-ups can increase sales. Smart Pop-Up Sales Machine, today’s MyNams December Deal, shows you how to use them correctly.
As David Perdew the founder of MyNAMS, points out, pop-ups can significantly increase conversion rates, turning casual website visitors into leads and customers.
He lists five examples of times when Pop-ups... [Read more]
In the face of current economic headwinds and tightened budgets, bold ideas often take a hit—even as marketers are urged to scale their efforts.
Adweek is hosting a webinar ‘Scale Your Campaigns Without Sacrificing Creativity’ on Thursday, January 25, 2023, at 1.00 pm EST.
The Adweek team says, “Unlock proven strategies for scaling... [Read more]
An affiliate program is an agreement between a brand and an individual, such as a creator, influencer, or website owner. I
HubSpot contributor Dorissa Saint-Juste has published an article featuring 50+ of the best affiliate programs that pay the highest commission.
She says, “Getting started with affiliate marketing as a beginner can be overwhelming.... [Read more]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Secret To Building A Winning Marketing Plan For 2024’.
The HubSpot team says, “Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal... [Read more]
Digital Marketing Depot is hosting a webinar ‘The State of SEO for 2024: Are you AI-Ready?’ on Thursday, January 18, 2023, at 1.00 pm EDT.
The DMD team says, “Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that will give them... [Read more]
An SEO expert is a professional marketer who uses search engine optimization techniques to improve the visibility of websites in search results.
Semrush has published ‘The Ultimate Guide to Becoming an SEO Expert’.
Jenny Abouobaia says, “Becoming an SEO specialist offers a range of benefits, including diverse career opportunities.
But... [Read more]
Generation Z (Gen Z) is the generation born between 1997 and 2012. They are also known as iGen, centennials, zoomers, post-millennials, or Homelanders. As of 2023, Gen Zers are between the ages of 11 and 26.
Search Engine Journal contributor Chelsea Alves has published an article on how Gen Z are using social media.
She says, “Here are... [Read more]
Search Engine Journal contributor Adam Riemer has published an article answering the question ‘Should You Focus On Zero Search Volume Keywords?’.
He says, “And the answer is yes, you should focus on zero search volume keywords when it makes sense for your company.
Here are four examples to make the business case if you’re being asked, “Why... [Read more]
Demand generation is both a science and an art—but too often it can feel like a game of guess-and-check.
Adweek is hosting a webinar ‘Take the Guesswork Out of Your 2024 Demand Generation Plan’ on Wednesday, January 24, 2023, at 1.00 pm EST.
The Adweek team says, “Discover how to leverage the power of data to make smarter demand... [Read more]
Marketing is accelerating. Campaigns have a shorter life, there are more channels than ever, and your audience doesn’t have the attention span it used to.
MarketingProfs is hosting a webinar ‘What’s the “Big Idea”? Key Trends in Marketing—and Where AI Fits In’ on Wednesday, January 10, 2024, at 12:00 pm ET.
The... [Read more]
Adweek contributor Stephen Lepitak has published an article listing the seven CMOs to watch out for in 2024.
He says, “The merry-go-round of marketers continued as ever this year with well-known and long-established figures perhaps surprisingly moving on from their positions in a volatile economic market.
With most brands expected to cut back... [Read more]
A consumer behavior analysis is a study of how customers decide on a product or service. It involves gathering qualitative and quantitative data from customer surveys and interviews, as well as observing their behavior online and in-store.
HubSpot has published a new video ‘How to Analyze Consumer Behavior and Increase Your Revenue’.
The... [Read more]
Digital marketing is important for businesses because it can help them reach their target audience, increase sales, and grow revenue. It’s also adaptable and flexible, making it a good option for businesses that need to quickly respond to changes in the marketplace.
Digital Marketing Institute contributor Emma Prunty has published an article featuring... [Read more]
Digital Marketing Institute has published the ‘2024 Social Media Calendar’.
Alison Battisby says, “Get organised with your social media strategy for 2024 and plan around some key online dates!
In collaboration with the lovely folks at Avocado Social, we’ve put together a colorful list of key dates you can get involved with... [Read more]
