Ranking high in Google gives you an opportunity to get more customers for your business. But it is not as easy as it seems to get those premium rankings in the search results. The Orbit Media Stuidos’ Andy Crestodina has has shared a nine-step guide to help marketers improve their Google rankings using analytics. Talking about the guide,... [Read more]

The Google Lens, Pinterest Lens and Bing Visual Search are the leading examples of visual search which is considered to be the in thing now. The visual search technology lets you search the Internet using real-world images like photos or screenshots. The Yoast columnist Edwin Toonen has shared comprehensive article highlighting the future of... [Read more]

The Search Engine Land contributor Barry Schwartz has reported that Google has added new product card buttons to its desktop search results. Schwartz says, “Google has added buttons to the card-style product listing ad on the right rail of the desktop web search results interface. When you click on these buttons — for “details”, “reviews”... [Read more]

Today, at 10:00 EST, Ankur Shukla is releasing software that will make it simple to create videos to improve the results of your marketing. He calls the software WP Video Machine, and it is a fully automated video creator for WordPress. He has put a lot into this new app, and it shows. Look at what it can do for you: ► Turns any blog post into a Video... [Read more]

Most of us are using email as one of the marketing tools and today Gmail has the largest email user base. Due to this we need to create the campaigns in such a manner that they reach out to all the Gmail subscribers we have. Usually the promotional email directly land in the Promotions tab in the Gmail inbox. Recently Gmail has announced an update... [Read more]

The ReturnPath team has made available the ‘2018 Email Retrospective and Predictions for 2019’ webinar on demand. The ReturnPath team says, “Guy Hanson, VP Professional Services at Return Path and members of his global team review the predictions made for 2018 and look at what they believe will be the key trends of 2019. Sign... [Read more]

Engagement is the key when it comes to achieving social media success. You need to keep in touch with your prospects and customers in a way so that they are briefed about all your offers. The Social Media Examiner contributor Roy Povarchik has shared nine steps to help you improve engagement on the Instagram Stories. Povarchik says, “Want... [Read more]

The IBM team has made available the ‘9 Trends That Will Shape Marketing in 2019’ webinar on demand. The following are the webinar speakers: Loren McDonald, Program Director, Marketing Research, IBM Watson Marketing Jae Lee, Global Product Marketing, IBM Watson Marketing Jonathan Chang, Product Marketing Manager, IBM Watson... [Read more]

When it comes to marketing, we are dealing with the human beings. To convince people to take an action you need to be appealing and persuasive. Here Psychology comes to your aid. By providing right psychological treatment to the prospects you can convert them into customers. Jeff Bullas has shared five psychological tricks you can use to boost... [Read more]

Website designing is a creative task which also requires you to have in-depth knowledge of the tools that you use to create your sites. When it comes to site designing you need to keep your product profile and the target customer in mind as this can lead you to come out with a website that fits with your requirements. The QuickSprout team has published... [Read more]

Search Engine Optimization (SEO) is a must-have skill if you want to grow your business steadily. It helps you improve your branding efforts and the end result leads you to more sales. Jeff Bullas has shared a comprehensive guide to SEO for the beginners. It covers the very basic things to start your search engine optimization efforts. This... [Read more]

Customer support is of utmost importance for growing your business. You need to serve your customers 24×7 and assure them for quality after sale services. We use different tools for customer support and email is a prominent one. Groove contributor Elen Veenpere has shared an article highlighting five signs that you need to observe for delivering... [Read more]

With its rising popularity and dominance video is an essential tool to give an edge to your marketing efforts. A well-planned video with quality production can prove to be very useful in getting more sales done. HubSpot contributor Clifford Chi has shared three ways to help you speed up your video. Chi says, “If you’re a video editor,... [Read more]

Customer engagement depends on how well you are treating them when they arrive on your website. Setting up quick and easy support channel to answer their queries is one of the ways to serve them better. To help you attend your visitors in time HubSpot’s Meredith Hart has listed 13 best live Chat software tools of 2019. Hart says,”Wouldn’t... [Read more]

The AdWeek team is hosting a webinar on ‘The Front Line of Customer Experience: How Customer Care Has Evolved Into a True Marketing Catalyst’ on Tuesday, February 19, 2019 at 1.00 pm EST. The DMD team says, “In this webinar, Mautic VP of Marketing, Katie Staveley will provide an overview of the company’s Open Marketing Cloud,... [Read more]

This is the age where your marketing efforts are centered around the data. To use your user data in the right manner you need to keep it clean an safe. MOZ team has published a video featuring Dana DiTomaso on four ways to improve your data hygiene. The MOZ team says, “We base so much of our livelihood on good data, but managing that... [Read more]

More website traffic means more prospects that may turn into customers. This way, continuous traffic generation an important criteria that you need to fulfil for achieving success in your business. The Ahrefs team has published a new video sharing some useful techniques to improve your website traffic in 2019. Ahrefs team says, “Learn... [Read more]

The term user intent refers to the the process of identifying what users want when they type their queries in the search engines. Understanding the user intent helps you improve conversion rate. Sistrix columnist Johannes Beus has shared a comprehensive guide to understand and use user intent for achieving long-term SEO success. This guide... [Read more]

Your business success depends on the customer acquisition and retention. And in this process right utilization of the customer data plays an important role. ClickZ contributor Tiffany Delmore has shared six important customer data metrics that you should care foe. Delmore says, “Whether you consider yourself a customer whisperer or not,... [Read more]

Proper analysis of the customer data is an important element that helps you boost your business. ClickZ team has published a podcast on ‘Why marketers need to understand personal data, the opportunities and risks’. The ClickZ team says, “Have you heard of the personal information economy? In this ClickZ Podcast episode,... [Read more]