Mining Google Patents for SEO Gems - IM NewsWatch Newsletter, June 24, 2020

June 24th, 2020 at 7:53 am EDT


 

IM NewsWatch

Wednesday, June 24, 2020

Vertical Leap Shares 13 Steps to Building an International SEO Presence

An effective SEO strategy enables you to grow your online business by receiving more web traffic. By creating an international SEO plan, you can enhance your presence in multiple countries.Vertical Leap contributor Dave Colgate has shared 13 useful steps to building an international SEO presence.Colgate says, “International SEO is far more... [Read more]

Mining Google Patents for SEO Gems [Podcast]

Rank Ranger has published a new In Search podcast episode ‘Mining Google Patents for SEO Gems’ featuring Bill Slawski.Mordy Oberstein says, “SEO legend Bill Slawski joins us today for a sweeping look at what patents tell us about Search! We’re getting into:How to approach a Google patentWhy the information within patents is incredibly... [Read more]

Strategies to Increase Your Organic Traffic

Organic traffic is important for any website. Organic website traffic refers the users who visit your website from a search engine’s organic results.Ahrefs contributor Si Quan Ong has shared eleven ways to grow your organic traffic.Quan Ong says, “In this post, we’ll cover some simple content writing tips that have helped us achieve... [Read more]

Covid-19 Rescue Bundle: improve your business & help world

A group of well-known marketers have joined together to help with the Covid-19 crisis by offering a collection of marketing tools in a Covid-19 Rescue Bundle that will help you build your business.Their commitment is: 100% of proceeds support organizations responding to COVID-19. They are donating their products to this project for no charge, so that... [Read more]

Why Selling on Amazon Is Not a Sales Strategy [Video]

When it comes to selling online, Amazon has been leading as a key driving force. Millions of sellers are using this e-commerce platform for their business.Entrepreneur contributor James McKinney has published a new video ‘Why Selling on Amazon Is Not a Sales Strategy’ featuring Ju Rhyu.McKinney says, “Ju Rhyu, co-founder of Hero... [Read more]

‘Redefining Content Ops: How (& Why) to Put Content at the Center of MarTech’ Webinar June 25 [Webinar]

Quality and authentic content can help you to establish your authority in the domain. With a well-planned content creation and promotion process, you can take your business to the next level.Content Marketing Institute is hosting a webinar ‘Redefining Content Ops: How (& Why) to Put Content at the Center of MarTech’ on Thursday June 25, 2020... [Read more]

‘How You Drive Revenue While Staying True to Your Brand Purpose’ Webinar June 25 [Webinar]

Strong customer relationship helps you engage your audience and boost your business growth. By staying in touch with your customer and empathizing with them as per their needs, you can improve customer relationship.Digital Marketing Depot is hosting a webinar ‘How You Drive Revenue While Staying True to Your Brand Purpose’ on Thursday, June 25,... [Read more]

Can you really make automated online profits? #ad

As we mentioned yesterday, Profit Sniper X was just launched. It is tailored to beginners online, although anyone could use it productively.They specifically designed it so that you don’t need:• A list• Any experience• Any tech skillsProfit Sniper X automates setting up marketing funnels, but with a difference. It can trask... [Read more]

How to Identify and Create Marketing Materials for Your True Audience [Video]

Well-designed and quality content can help your to grow your online audience. By instilling creativity in your content marketing, you can win more audience.Entrepreneur contributor David Meltzer has published a new video ‘How to Identify and Create Marketing Materials for Your True Audience’ featuring Russell Brunson.Meltzer says, “On... [Read more]

‘Artificial Intelligence in Marketing’ Virtual Event, June 25

ClickZ is hosting a half-day virtual event ‘Artificial Intelligence in Marketing’ on Thursday, June 25, 2020. This event is aimed at exploring the latest technologies and strategies to harness the power of AI.Dave Neway, Brian Solis, Tim Waddell and Robert Yocum are going to speak at this event.Virtual Event AnnouncementAI has been a... [Read more]

‘Doubling Down on Digital’ Webinar June 25 [Webinar]

In the era of COVID-19 and post-pandemic, digital is going to be the savior. With a strong digital marketing and communication strategy, you can get your business on track.MarketingProfs is hosting a webinar ‘Doubling Down on Digital’ on Thursday June 25, 2020 at 2.00 pm ET.The MarketingProfs team says, “Businesses everywhere are currently... [Read more]

VR Agency 360 creates stunning virtual walkthrough tours #ad

For several years, ever since internet technology has been available, real estate brokers have shown their properties online. Pictures and descriptive text have created a way of displaying houses online that have attracted prospective buyers to choose their top favorites so they invest their in-person time in just the few houses that are the best candidates... [Read more]

‘Sell More with Product Recommendations’ Webinar June 25 [Webinar]

Personalization is the key to marketing success. By reaching out your target audience and recommending the products they need, you can grow your online sales.eMarketer is hosting a webinar ‘Sell More with Product Recommendations’ featuring Matthew Wasley, senior product marketing manager at Adobe on Thursday June 25, 2020 at 2.00 pm ET.Attend... [Read more]

Updating Content, News SEO, Time on Site & More [Podcast]

Search Engine Journal‘s Danny Goodwin has published a new podcast episode ‘Updating Content, News SEO, Time on Site & More’ featuring Loren Baker.Goodwin says, “Today marks the 200th episode of The Search Engine Journal Show and what better way to celebrate this milestone than having Loren Baker, the Founder of Search... [Read more]

Three Ways to Get More Leads Using Instagram Stories

With constantly rising user base, Instagram offers you an opportunity to grow your business online. With right Instagram Stories campaigns, you can enhance your sales.Social Media Examiner’s Alex Beadon has shared three ways to help you convert more leads using Instagram Stories.Beadon says, “Want to add an email signup link to your... [Read more]

Two Comma Club: Russell Brunson aims to add commas to your income #ad

Russell Brunson, for many years, has held a live training conference each summer, that he now calls the Two Comma Club (originally, it was called Funnel Hacking Live). Each year he brings marketing experts to Boise, Idaho, and invites marketers who want to grow their business to participate in this training... [Read more]

Strategies to Optimize Your Google Ads Campaigns

Google advertising is one of the most preferred ways to promote your products and services online. With your presence on Google’s multiple platforms, you can grow your sales.Search Engine Land has shared five useful tips to help you optimize your Google ads for better results.The SEL team says, “We’ve put together a list of five essential... [Read more]

Your Guide to Internal Link Optimization

Links are precious asset for any business. Internal and external links can help you to boost your SEO traffic.inLinks Optimization contributor Dixon has shared a comprehensive article ‘Internal Link Optimization’.Dixon says, “Optimizing your Internal Links can significantly improve your SEO traffic. Unfortunately, Internal Linking... [Read more]

ContentKing’s Lessons from SEO Fails

SEO is an experimental process. You need to try different tactics and practice the one that deliver desired results.ContentKing’s Ondřej Koraba has shared some useful lessons from the real world SEO fails from 2020.Koraba says, “SEO can be rather tricky. One bad click or a rogue character can ruin everything. Learning from mistakes... [Read more]

Facebook Remarketing Made Easy: Get the most from your Facebook ads #ad

Chances are that anyone who visits your website also visits Facebook on a regular basis. They may come to your site, choose to not accept the offer you make for your product or service and then leave. It looks like you have lost a sale. But wait, the next day, they visit Facebook. Suppose you have an ad on Facebook for your product, and they see it again. "Hmm," they think. "This is advertised on Facebook. Maybe I too quickly turned it down." Then they click on your ad. Now you have a second chance to market to them; you are "remarketing" to them. And this second chance may result in a sale... [Read more]

Seer Interactive Shares Post-Google Algorithm Update Action Plan

Every Google search update aims at offering a better search experience to its users. And it brings newer challenges to optimize your content for the SERPs.Seer Interactive contributor Emily Goss has published an article highlighting a post-Google algorithm update action plan.Goss says, “Whenever there’s an update of any capacity, it’s important... [Read more]

Fast Forward: Summer Edition – Virtual Event, June 24-25

Video is a crucial element when it comes to marketing. It helps you closely connect with your audience and enhance your online reach.The Fast Forward 2020: Summer Edition virtual event is taking place on June 24-25, 2020. Participate in this event to improve your marketing communication.This event will teach you how to stay connected, be more effective,... [Read more]

How to Tag and Manage Instagram Branded Content [Video]

Social Media Examiner has published a new video ‘How to Tag and Manage Instagram Branded Content’ featuring Jenn Herman to help you improve your Instagram marketing performance.The SME team says, “Want to partner with influencers and brands to create content on Instagram? Wondering how to best manage and assess your influencer marketing... [Read more]

‘Planning for a New Reality’ Webinar June 24 [Webinar]

The post-COVID-19 environment is going to require all of us to design a new strategy to get new customers and improve your sales. By understanding customer psychology, you can create offers that can work for you.eMarketer is hosting a webinar ‘4 Ways to Get Started with Agile Marketing’ on Wednesday June 24, 2020 at 12.00 pm EDT.The eMarketer... [Read more]

Voice Tweets & This Week’s Digital Marketing News [Podcast]

Search Engine Journal’s Christine Zirnheld has published a new podcast titled ‘Voice Tweets & This Week’s Digital Marketing News’.Zirnheld says, “This week on Marketing O’Clock, we cover Twitter’s voice tweet feature, Google Ads’ new targeting restrictions, Spotify’s self-serve video ads, and more.Jess... [Read more]

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