Making B2B Content More Human - IM NewsWatch, March 19, 2024

March 19th, 2024 at 9:57 am EDT
Internet Marketing NewsWatch
Tuesday, March 19, 2024

Accelerate Your Google Rankings: Quick Strategies for Improvement

Google rankings determine your website’s visibility and accessibility online, influencing its traffic and potential customer reach. Optimizing your site with effective SEO strategies can significantly improve its position in Google search results, enhancing its overall online presence and success. Orbit Media Studios’ Andy Crestodina has... [Read more]

13 Elements You Should Swiftly Remove from Your Website [Video]

Effective website design seamlessly blends aesthetic appeal with intuitive navigation, captivating users while guiding them effortlessly towards their goals. By prioritizing simplicity, responsiveness, and user-centricity, effective design ensures a memorable and engaging online experience. Orbit Media Studios has published a new video ’13 Things... [Read more]

How to Make Your B2B Content More Human

Useful B2B content provides actionable insights, solves industry-specific challenges, and empowers decision-makers with valuable information to enhance their business strategies. It aims to educate, inspire, and establish trust, ultimately driving engagement and fostering long-term relationships with the target audience. Search Engine Land contributor... [Read more]

AI Affiliate Builds Automated Affiliate Machines #ad

AI Affiliate, just released by Neil Napier‘s team, uses deep filtering to discover hidden affiliate gems worldwide so you can earn more affiliate income. Affiliate marketing provides the easiest path into online marketing and, for some online marketers, it can be the perfect side income or even a full-time income. Doing affiliate marketing successfully... [Read more]

B2B Lead Generation: Create Content That Converts [Ebook]

B2B lead generation focuses on identifying and attracting potential business clients through targeted marketing strategies and nurturing campaigns. By understanding client needs and offering valuable solutions, businesses can generate high-quality leads to drive growth and profitability. Search Engine Journal has published a new ebook ‘B2B Lead... [Read more]

Reminder- 2024 Google SERP Features: New Strategies To Gain Visibility, March 20 [Webinar]

This is a reminder for the SEJ webinar to be held on March 20, 2024. With all of the updates to Google s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Search Engine Journal is hosting a webinar ‘2024 Google SERP Features: New Strategies To Gain Visibility’... [Read more]

Your Guide to Social Media Copywriting

Social media copywriting crafts concise yet compelling messages tailored for online platforms, engaging audiences with captivating content and strategic use of language. It blends creativity with strategic marketing techniques to drive brand awareness, spark conversations, and prompt action within the dynamic digital landscape. Copyblogger contributor... [Read more]

Tarantula crawls your site to find SEO problems and more #ad

Tarantula SEO Crawler SoftwareTarantula is an all-new app that has just been introduced The Jeet Group, led by Cyril Gupta. If you want better rankings from SEO, this is something to investigate. Tarantula SEO Spider is the solution to your SEO audit requirements. With this app, you can do a complete site audit of your website, your clients’ websites,... [Read more]

The Basics of Consent and Preferences: 7 Tenets to Keep in Mind [Ebook]

In marketing, consent is paramount, ensuring ethical engagement and respect for individual privacy. Obtaining explicit consent builds trust, fosters transparency, and cultivates lasting relationships with consumers. Digital Marketing Depot has published a new ebook titled ‘The Basics of Consent and Preferences: 7 Tenets to Keep in Mind’. The... [Read more]

Reminder- Turn Shoppers Into Brand Advocates, March 20 [Webinar]

This is a reminder for the Adweek webinar to be held on March 20, 2024. The modern, dynamic buying journey demands that brands make their products accessible to customers whenever and wherever they re ready to buy. Adweek is hosting a webinar ‘Turn Shoppers Into Brand Advocates’ on Wednesday, March 20, 2024, at 1.00 pm EDT. The Adweek... [Read more]

Call Analytics and Conversation Intelligence Platforms: A Marketer s Guide [Guide]

The phone call is one of the most popular engagement channels for U.S. customers, coming in only behind email, according to Salesforce s State of the Connected Customer report. Even as customers increase their use of multiple channels to research and buy products and services, the telephone particularly the smartphone has solidified its role... [Read more]

NFT Collection Maker: Create NFT Collections in a Flash #ad

One of the points of NFT collections is to make a large number of variations of the base art by changing various attributes. If, for example, your art is of a person and the variable attributes are: 1. The hat they are wearing,... [Read more]

Reminder- MasterTHIS: SEO, March 20 [Webinar]

This is a reminder for the CMI webinar to be held on March 20, 2024. Search Engine Optimization (SEO) is crucial for various reasons, especially in the digital age where online visibility can significantly impact businesses and individuals. Content Marketing Institute is hosting a webinar ‘MasterTHIS: SEO’ on Wednesday, March 20, 2024,... [Read more]

How to Grow Your Agency Through Socially Responsible Marketing [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow Your Agency Through Socially Responsible Marketing’ featuring Troy Sandidge. The SME team says, “Wondering how to prioritize inclusivity, emotion, and social impact in your agency s... [Read more]

Don t Believe the AI Headline Hype [Video]

Content Marketing Institute has published a new video ‘Don t Believe the AI Headline Hype’ featuring Robert Rose. The CMI team says, “In a new book that s being written in real-time, OpenAI s Sam Altman boldly predicts that 95% of creative marketing roles could easily be handled by AI once the technology reaches its next... [Read more]

Slick AI: Unlimited Webinars, Video Conference Meetings, more #ad

If you use GoToWebinar, Webinarjam, or Zoom,Slick AI is for you. Why? Look at the costs and problems you will avoid: ? GoToWebinar costs $199 per month ? WebinarJam costs $499 per year ? Ever Webinar costs $199 per year.... [Read more]

SEJ Features 20 Social Media Marketing Example

Social media marketing plays a pivotal role in modern business strategies, enabling brands to engage directly with audiences, cultivate communities, and amplify brand awareness. Search Engine Journal contributor Anna Bredava has published an article featuring 20 examples of effective social media marketing. She says, “Social media platforms like Instagram, TikTok,... [Read more]

Personalization That Exceeds Expectations [Ebook]

Personalization in marketing tailors content, product recommendations, and communication to individual preferences and behaviors, fostering deeper connections and increasing engagement and conversion rates. Leveraging data analytics and segmentation techniques enables brands to deliver relevant and timely messages that resonate with customers on a personal... [Read more]

Flex Your Content Management for Scalability and Hyper-Personalization, April 11 [Webinar]

Content management encompasses the organization, creation, publishing, and maintenance of digital content, ensuring its relevance, accuracy, and accessibility across platforms. Efficient content management systems streamline workflows, facilitate collaboration, and enhance user experiences, crucial for successful online presence and engagement. Digital... [Read more]

25K In 3 Days: How Kevin Fahey succeeds in affiliate marketing #ad

Fahey is one of the top affiliates (and training developers) in our industry. In this new training, everything has been documented and recorded and is ready for you to copy and paste in your own online business.... [Read more]

HubSpot’s Guide to Creating an SEO Strategy for 2024

An effective SEO strategy involves thorough keyword research, optimizing website structure, and creating high-quality content to improve visibility in search engine results. Continuous monitoring, analysis, and adaptation are essential for staying ahead in the dynamic landscape of search engine optimization. HubSpot contributor Rachael Nicholson has... [Read more]

Copyblogger Highlights LinkedIn Personal Branding Strategy

A robust LinkedIn personal branding strategy involves optimizing your profile with relevant keywords and showcasing your expertise through engaging content. Cultivating meaningful connections and participating in industry discussions further solidifies your professional image and enhances networking opportunities. Copyblogger contributor Megan Mahoney... [Read more]

Reminder- How AI Is Transforming Media Activation, March 19 [Webinar]

This is a reminder for the Adweek webinar to be held on March 19, 2024. Media activation is going through a fundamental transformation in which harnessing the potential of AI is not a choice, but a necessity for optimizing performance. AI-powered data can propel your media programs to new heights, accelerating ROAS and offering a competitive edge but... [Read more]

How the SERPs Guide Content [Video]

SERPs, or Search Engine Results Pages, display listings of web pages ranked by search engines according to relevance to a user’s query. They are crucial for online visibility and drive traffic to websites. MOZ has published the latest episode of the Whiteboard Friday video ‘How the SERPs Guide Content’ featuring Julia-Carolin Zeng. The... [Read more]

Think Spiderwebs, Not Funnels: A Modern Approach to SEO, April 9 [Webinar]

SEO (Search Engine Optimization) is crucial for businesses to improve online visibility and attract organic traffic by ranking higher in search engine results pages (SERPs), ultimately enhancing brand visibility and driving potential customers to their websites. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels: A Modern... [Read more]

Relationship Marketer’s Guide to Generative AI [Report]

Generative AI refers to algorithms capable of creating new content, such as images, text, or music, based on patterns learned from existing data. By mimicking human creativity and generating novel outputs, Generative AI powers applications ranging from art creation to content generation and even drug discovery. MarketingProfs has published a new report... [Read more]

Marketing IS Content Marketing [Video]

In 2024, content marketing continues to be a pivotal strategy for businesses, with a focus on personalized, interactive, and value-driven content to engage audiences across diverse digital platforms. Integration of AI-driven analytics and immersive technologies further enhances content creation and distribution, fostering deeper connections and driving... [Read more]


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