Latest News How the Best Marketers Actually Use AI, April 13, 2026

April 13th, 2026 at 11:17 am EDT
Internet Marketing NewsWatch
Monday, April 13, 2026

How the Best Marketers Actually Use AI (Hint: It’s Not a Prompt) [Video]

Neil Patel has published a new video, ‘How the Best Marketers Actually Use AI (Hint: It’s Not a Prompt)’.In this video, you’ll learn: Why... [Read more]

After the Cookie Crumbles: Stop Losing Revenue to Fragmented Data, April 29 [Webinar]

Adweek is hosting a webinar, ‘After the Cookie Crumbles: Stop Losing Revenue to Fragmented Data’ on Wednesday, April 29 at 1.00 pm ET.The Adweek team says, “Customer... [Read more]

Human Content Beats AI: 8x More Likely to Rank #1 on Google [Research]

Human-created content brings originality, emotional depth, and contextual understanding, making it more engaging and trustworthy for readers. AI-generated content offers speed and scalability, but often lacks nuance and authenticity, requiring human refinement for high-quality results.Search Engine Land contributor Danny Goodwin has published a research... [Read more]

Vidoyo AI: new generation of AI video models in one filmmaking studio #ad

Ever notice how every “AI video” tool you’ve ever seen produces stuff that looks a bit unrealistic?: Vidoyo AI does away with the typical AI video problems:❌ Weird faces❌ Robotic movements.Vidoyo AI can make a full talking-head video, starting from nothing more than text.❌ No camera needed❌ No actor neededAnd it looks... [Read more]

Reminder- Supercharge Your Content Creation with AI, April 14 [Webinar]

This is a reminder for the DMI webinar on April 14, 2026.AI-powered content creation enables marketers to generate high-quality, personalized content at scale while saving time and resources. By combining human creativity with AI insights, brands can produce more relevant, data-driven content that resonates with their audience.Digital... [Read more]

Travel Marketing: How to Compete and Future-Proof in 2026 [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘Travel Marketing: How to Compete and Future-Proof in 2026’ featuring Chloe Osunsami.The MOZ team says, “Prepare your travel... [Read more]

How This Local Gym Beat the Global Competition Next Door [Podcast]

HubSpot has published a new podcast episode titled ‘How This Local Gym Beat the Global Competition Next Door’.The... [Read more]

Search Box Optimization Secrets – Shortcut to Visibility on Google #ad

Imagine having your business name appear right beside the most searched keywords in your niche—inside Google’s very own search box—before prospects even hit enter. That’s the magic behind Search Box Optimization (“SBO”), the most overlooked and powerful marketing breakthrough of the decade.If you’ve ever started typing a keyword... [Read more]

Reminder- ChatGPT vs. Perplexity vs. Gemini: Which LLMs Are Driving Real Conversions?, April 14 [Webinar]

This is a reminder for the SEJ webinar on April 14, 2026.LLMs are driving conversions by delivering highly personalized, context-aware interactions that guide users from discovery to decision in real time. By generating relevant recommendations, answering... [Read more]

Inside the Answer Gap: How Leading Brands Win Visibility in the Age of AI Search, April16 [Webinar]

AI search visibility refers to how well your content appears in AI-generated answers across search engines and assistants, where users often get direct responses without clicking links. Improving it requires structured,... [Read more]

Using AI prompts for better ad campaigns

AI prompts for ad campaigns help marketers quickly generate copy, visuals, and targeting ideas by clearly specifying audience, goals, tone, and platform. The more precise and strategic the prompt, the more relevant and high-performing the AI-generated campaign outputs become.Search Engine Land contributor Mona Elesseily has published... [Read more]

TextBack Pro: Don’t miss client phone calls; text back immediately #ad

David Zach has just released TextBack Pro.Unanswered phone calls are the bane of every small business. If you’re a one-person shop, you do many jobs. As a result, you can’t always answer your phone. You go to the bank, the post office, a parts store, to lunch, etc. During these interruptions, you are often tied up and can’t answer... [Read more]

Five Strategies to Use AI Writing Tools

Using AI writing tools enables faster content creation, idea generation, and editing, helping individuals and teams scale their communication efficiently. However, to maintain quality and authenticity, users must refine outputs, fact-check information, and add a human voice to the final content.Ahrefs contributor Mateusz Makosiewicz... [Read more]

Ads and AI: Leveraging AI Creative in 2026 [Podcast]

AI is transforming advertising by automating targeting, creative generation, and real-time optimization, enabling brands to deliver highly personalized... [Read more]

How to Fight Webinar Fatigue, April 30 [Webinar]

Webinar fatigue occurs when audiences become overwhelmed by the sheer volume of online events, leading to lower attendance, reduced engagement, and shorter attention spans. To counter this, marketers must prioritize high-value,... [Read more]

SerpSling AI Opportunity: Rank local businesses in AI Search #ad

Local businesses are slowly realizing they’re not showing up in AI search engines. Someone asks ChatGPT: “Best plumber in Miami?”. Their competitor gets recommended. Not them.... [Read more]

The New Reality of Marketing Careers, April 23 [Webinar]

Marketing careers in 2026 demand a blend of creativity, data literacy, and AI fluency, as professionals work alongside intelligent tools to plan, personalize, and optimize campaigns in real time. Success increasingly depends on strategic thinking, adaptability, and the ability to humanize brand... [Read more]

AEO strategy for SaaS: 6 tactics that convert prospects into trials [Guide]

Answer Engine Optimization (AEO) for SaaS focuses on structuring content so AI tools and search engines can directly extract and present your product as the best solution to user queries. It involves clear, intent-driven answers, schema markup, and authoritative content that positions your SaaS within AI-generated responses and zero-click search... [Read more]

SEL shares five reasons AI Overviews skip your content

Search Engine Land contributor Martin Jeffrey has published an article featuring five reasons AI Overviews skip your content.He says, “Top rankings don’t guarantee AI Overview visibility. Learn how to optimize for retrieval, structure, and citations.You’ve done everything right. You have a fast website with comprehensive content, pages... [Read more]

Your Video can be great with ThunderPrompts #ad

The creator of ThunderPrompts, Jamie Lewis, started experimenting, comparing AI-generated videos with ones he creates manually and found AI could beat him. Lewis reports: When I’ve got 8 videos running with Facebook ads or I split test 4 videos with a launch, my AI videos win every time.... [Read more]

How Long Will Content and Marketing Careers Remain Viable? [Answered]

Content Marketing Institute contributor Stephanie Stahl has published an article answering the question, ‘How Long Will Content and Marketing Careers Remain Viable?’.She says, “You can register to download the complete report to explore content and marketing salary benchmarks, marketers’... [Read more]

Meta Launches Muse Spark: A New AI Reset

Meta has unveiled Muse Spark, a new AI model that marks a complete overhaul of its AI strategy. Built from scratch by its Superintelligence Labs, the model introduces a fresh architecture aimed at improving performance and usability.Muse Spark is a multimodal system that can handle text, images, and complex queries. It features a unique “contemplating... [Read more]

Five Content Marketing Ideas from Practical Ecommerce

Content marketing in 2026 is driven by AI-powered creation, hyper-personalization, and optimization for AI search, making content more scalable and data-driven than ever. At the same time, brands must focus on authenticity, trust, and human storytelling to stand out in an increasingly AI-saturated content landscape.Practical Ecommerce contributor... [Read more]

Forrester On Private AI Model Explosion

The rise of private AI models is accelerating as organizations seek greater control over data, security, and customization. This explosion enables businesses to build tailored AI solutions, but also demands higher investment in infrastructure, governance, and expertise.Forrester CEO George Colony has published an article on the private... [Read more]

Seven Reasons Why AI Content is Not Bad for SEO

AI content and SEO work together to create optimized, relevant, and high-quality content that aligns with search intent and improves visibility. By using AI, marketers can enhance keyword strategy, streamline content creation, and boost rankings more efficiently.Ahrefs contributor Mateusz Makosiewicz has published an article explaining... [Read more]

What is Customer Lifetime Value? [Answered]

Understanding Customer Lifetime Value (CLV) is essential for marketers to measure long-term profitability and make smarter investment decisions. It helps businesses focus on retaining valuable customers, optimizing acquisition costs, and maximizing overall revenue growth.Neil Patel has published a new blog post answering the question,... [Read more]


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