Latest Marketing Smarts podcast- IM NewsWatch, December 22, 2023

December 23rd, 2023 at 6:26 pm EDT
Internet Marketing NewsWatch

Effective B2B Email Strategies for the Win [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Effective B2B Email Strategies for the Win’ featuring Matt Treacey. George B. Thomas says, “Calling all nature nerds: If you could never quite make sense of email marketing dynamics, Episode 576 of Marketing Smarts might be just what you need. Its guest... [Read more]

Scalable AI Tools For SEO: A Quick Guide For 2024 [Guide]

Search Engine Journal has published ‘Scalable AI Tools For SEO: A Quick Guide For 2024’. Kristi Hines says, “With any AI tool or online service, it’s important to remember not to share confidential or sensitive information. Humans may review the information you share for quality assurance purposes. Information you share may be included... [Read more]

Everything You Need to Know About Entities In SEO

In SEO, an entity is defined as anything that is specifically definable—a noun, place, thing. Unique and distinguishable are among the characteristics that define a valid entity. Search Engine Journal contributor Dixon James has published an article featuring the importance of entities in SEO. He says, “Working with entities in SEO is the foundation... [Read more]

CB Sitez: automated commissions on ClickBank using artificial intelligence #ad

CB Sitez is based on new Bard AI 5.0 technology that creates affiliate websites that earn automated commissions on ClickBank™ using artificial intelligence. These are fully-automated 100% done-for-you ClickBank affiliate sites that you can use for years to come. History shows (based on early adopters results; your results may be different) that these... [Read more]

Five Strategies to Improve B2B Content Marketing

B2B content marketing is the process of creating and distributing content to increase brand awareness, traffic, leads, and sales for business-to-business companies. Ahrefs contributor Ryan Law has published an article featuring five useful strategies to strengthen you b2b content marketing. He says, “I interviewed experienced B2B content marketers... [Read more]

Your Guide to Creating A Successful Podcast

Podcasts can be a powerful marketing tool for increasing brand awareness and driving sales. They can help you establish yourself as an expert and demonstrate your knowledge of industry trends. Copyblogger contributor Tim Stoddart has published an in-depth article on creating a successful podcast. He says, “Danny Miranda is in the top 1% of podcasters,... [Read more]

MOZ on Content Planning and Budgets for 2024

Content planning is the process of organizing and strategizing content creation to achieve specific goals. MOZ contributor Christopher Fosse has published an article featuring useful tips to for content planning and budgets for 2024. He says, “It’s an undeniably complex web of options and constraints, which is why it can be nice to have a little... [Read more]

Xmas Delight: 10 AI marketing applications for the price of 1 #ad

Developer Venkatesh Kumar is holding a 6-day sale (22 December through 27 December) on Xmas Delight, 10 of his AI-based applications for online marketers, bundled together for a single low price. Kumar reports that by investing in this 10-product bundle, you are getting these benefits: ➤ A 90%+ Discount on 10 of his best applications for the price... [Read more]

The Easy Guide to Facebook Video Ads for Any Business [Guide]

WordStream has published ‘The Easy Guide to Facebook Video Ads for Any Business’. Michelle Morgan says, “Video ads on the Meta Business platform (which reaches Facebook and Instagram) is a great way to do this. Although the ability to churn out video ads regularly was reserved for brands with big budgets in years past, new tools and... [Read more]

SEJ Lists Top 14 SEO Podcasts For 2023

Search Engine Journal contributor Roger Montti has published an article listing top 14 SEO podcasts for 2023. He says, “The following SEO podcasts were chosen for their helpfulness, their regular publishing schedule, and their focus on helping search marketers and agencies thrive. 1. Search Engine Journal Show Host: Loren Baker The Search Engine... [Read more]

Guide to Finding Competitor Keywords in 2024

Competitor keywords are words that competitors use to improve their rankings and increase online traffic. By targeting competitor keywords, you can appear on the same search engine results pages (SERPs) as your competitors. Semrush contributor Connor Lahey has published a comprehensive article on finding competitor keywords in 2024. She says, “Competitor... [Read more]

Simple Video Management System manages your online video quality #ad

Simple Video Management System is today’s MyNams December Deal, available until midnight. It can be tricky to use videos on your site. For one thing, your videos need to look good on large computers, on notebooks, and on phones. How do you make that happen? Simple Video Management System handles all that for you, and more. Simple Video Management... [Read more]

DMI Highlights 2024 Digital Marketing Trends

According to Optimove, the role of AI and machine learning in 2024 will continue to be pivotal for marketers and consumers alike. Digital Marketing Institute contributor Emma Prunty has published an article featuring key digital marketing trends for 2024. She says, “In this article, we’ll explore the digital marketing trends to watch out for... [Read more]

AI in Digital Marketing – The Ultimate Guide [Guide]

Artificial intelligence (AI) in digital marketing uses machine learning, algorithms, and data models to create customer insights. These insights can help marketers optimize spending, personalize content, and customize the customer journey. Digital Marketing Institute has published ‘AI in Digital Marketing – The Ultimate Guide’. The... [Read more]

CMI Shares Seven Generative AI Prompts for Content Marketing

Content Marketing Institute contributor Connie Smart has published an article featuring seven generative AI prompts to help your content marketing workflows. She says, “Like it or not, generative AI tools generated (pun intended) a nauseating amount of attention this year, but not without merit. These powerful tools can make your content marketing... [Read more]

11 AI Bundles-Christmas Sale; AI software at a surprising low price #ad

11 AI Bundles Christmas Sale is a package of software and training programs that turbocharge your marketing strategies using AI. From PromptMerchant to ShortsFactory AI, each tool is a gem, designed to grow your success. This deal isn’t for everyone. It’s for go-getters ready to put AI to work in their business. The 11 products are: Prompt... [Read more]

How to Grow Your Agency Through Strategic Delegation [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow Your Agency Through Strategic Delegation’ featuring Atiba de Souza. The SME team says, “Are you too busy working in your agency to grow your agency? Wondering how to reclaim time to strategize? Discover how to free up valuable... [Read more]

Does Google Gemini Stack Up To ChatGPT-4? [Podcast]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Does Google Gemini Stack Up To ChatGPT-4?’. The HubSpot team says, “Google Launches Gemini! Kieran and Kipp discuss the impact of Google’s Gemini AI on the future of search. They highlight three core aspects that stood out to them: a better... [Read more]

Seven-Step Guide to Sales Planning

Sales planning is a process that helps businesses define their sales goals, strategies, and tactics. HubSpot contributor Jay Fuchs has published an article explaining sales planning. He says, “Sales plans often include information about the business’s target customers, revenue goals, team structure, and the strategies and resources necessary... [Read more]

Accelerate Your Marketing with ChatGorilla's AI Brain #ad

ChatGorilla is an AI tool designed to assist in a wide range of marketing tasks. Chat Gorilla uses over 1,000 prompts to help create effective marketing campaigns and provides solutions for queries related to marketing asset creation. It's aimed at various business sectors including small business owners, entrepreneurs, marketing professionals, e-commerce stores, and more.... [Read more]

Everything You Should Know About Google Sandbox

Google Sandbox is a term used by some SEOs to describe a situation where new websites are not ranked well in Google search results. The idea is that Google may put newly created websites in a “sandbox” for a certain amount of time. HubSpot contributor Scott Weiss has published an article explaining Google Sandbox. He says, “The typical... [Read more]

Why you should create a video version of your newsletter [Video]

AWeber has published a new video ‘Why you should create a video version of your newsletter’ featuring useful tips to improve your newsletter performance. The AWeber team says, “Including a link to a video or audio version of your newsletter is one way to build a more engaged audience. I’m not talking about creating a whole separate... [Read more]

SEL Shares Four Pillars of Effective SEO Strategy

An effective SEO strategy can improve your company’s marketing strategy and digital presence. It can also lead to increased organic traffic and website clicks. Search Engine Land contributor Marcus Miller has published an article featuring four pillars of an effective SEO strategy. He says, “The four key areas of SEO that site owners need... [Read more]


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