Image by Gerd Altmann from Pixabay When Brian Halligan, CEO of HubSpot, said: “If we don’t know what’s right, we can’t do more of it. If we don’t know what’s wrong, we can’t do less of it,” he had a good point. It’s impossible to grow a business without getting to know your customers, figuring out what makes them tick, and what their... [Read more]

KOMarketing has published a new report ‘B2B Marketers Strategizing to Overcome Google Algorithm Changes’ highlighting how the b2b marketers are coping with the Google algorithm changes. Krystle Vermes says, “As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact... [Read more]

URL parameters are the portion of a URL that follows a question mark. They are comprised of a key and a value pair, separated by an equal sign. Multiple parameters can be added to a single page by using an ampersand. Ahrefs has published ‘URL Parameters: A Complete Guide for SEOs’ to help marketers understand URL parameters and apply to... [Read more]

Podcasting Made Simple is an introduction to the world of podcasting. you can get new ideas yourself, and, in addition, you can use it as a lead magnet to build your list. Everything is done for you. You just put your name and website link on it to brand it as your own. The offer will close in 48 hours, Sunday, July 24th @ 8:59 AM EDT This is your... [Read more]

RankRanger has published a new podcast episode ‘Nine Ways The Google SERPs Are Changing’ featuring Gerld Murphy. The RankRanger team says, “How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done? Those are just two of the topics that we’re going to be... [Read more]

MarketingProfs is hosting a webinar ‘Keys to Driving Webinar Registrations in 2022’ on Thursday, July 28, 2022, at 2.00 pm ET. Attend this webinar to learn: The evolution of audience targeting in the programmatic space. The basics of programmatic targeting and how to reach your audience effectively. How different channels play a role in... [Read more]

A broken internal link is simply a link that points to another page on your site that doesn’t work. They harm your site rankings and reputation. seoClarity contributor Kristina Lyons has published an article explaining how to find and fix broken links at scale. She says, “First, broken internal links create a negative user experience for your... [Read more]

We will have more details tomorrow about Animaxime, but here are the highlights for this collection of animated graphics: ➤ All “done for you” unlimited animation templates ➤ Suitable for all online professions such as entrepreneurs, marketers, content creators, agencies, digital advertisers, and more! ➤ No need for complicated software even... [Read more]

SEO is a dynamic process. You have to constantly make changes to your site to synchronize it with ongoing search engine algorithms. seoClarity contributor Aidan McClain has published an article highlighting seven SEO tools to monitor page changes. Explaining why SEO monitoring tools are essential, McClain says, “If — or actually, when — other... [Read more]

Neil Patel has published a new video ‘The Biggest SEO Mistake I’ve Made’ sharing the SEO mistakes he made. He says, “The biggest SEO mistake I’ve ever made. What does a national park, a war, and a casino all have in common? Well, I’ll give you a hint. It involved my biggest SEO mistake.” Neil Patel’s Blog  [Read more]

An SEO audit is a process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. Semrush has published a new video ‘SEO Audit... [Read more]

OTT advertising refers to companies’ ad placements and ad strategies to deliver their marketing message on those platforms. StackAdopt contributor Christiana Marouchos has published ‘Over-The-Top (OTT) Advertising: Complete Guide’ to help you understand OTT advertising. She says, “Simply put, OTT devices are any devices that can... [Read more]

TikTok marketing is the practice of using TikTok to promote a brand, product or service. It can include different tactics, like influencer marketing, TikTok advertising and creating organic viral content. Social Media Examiner has published a new video ‘TikTok Ad Strategy The Easy Way’ to help you plan your TikTok marketing. The SME team... [Read more]

SEO copywriting is the process of writing content for search engines and users. It’s where you craft content to rank on Google that searchers want to read, link to, and share. Ahrefs contributor Si Quan Ong has published an article on SEO copywriting sharing 13 tips to create content that ranks. He says, “Let’s get into the actionable tips... [Read more]

Analytics Mania has published a new video ‘Google Analytics 4 Tutorial for Beginners (2022)’ explaining the Google Analytics 4 features. This video covers the following: Create a Google Analytics 4 account/property Overview of Google Analytics 4 admin panel Enhanced Measurement in Google Analytics 4 Other settings in the admin panel Standard... [Read more]

Quality content matters at the right time. You need to plan and execute your social media marketing campaign in a timely manner. HubSpot contributor Lucy Alexander has published an article sharing some useful tips on planning your Instagram posts. She says, “HubSpot, AdobeSpark, and Iconosquare teamed up to create a 30-day planning guide for business... [Read more]

Your SEO strategy needs to be backed by research and experience. With sharp observation and proper planning, you can achieve set goals. HubSpot contributor Mike Volpe has shared a step-by-step SEO tutorial featuring eight easy basics for beginners to master. He says, “By the end of this tutorial, you’ll be able to walk away with a list of actionable... [Read more]

MOZ has published a new case study ‘How to Use Keywords to Combine the Power of SEO and Google Ads’ to help marketers and SEOs achieve better results. Adriana Stein says, “Both SEO and PPC are used for a common goal — search engine marketing (SEM) — and neither would survive without targeted keywords. Since both strategies have... [Read more]

The programmatic ecosystem is changing rapidly and new methods to target and reach your intended audience are constantly evolving. StackAdapt is hosting a webinar ‘The Basics of Audience Targeting With Programmatic’ on Wednesday, July 27, 2022, at 11.00 am ET. Attend this webinar to learn: The evolution of audience targeting in the programmatic... [Read more]

There’s a reason personalization is marketing’s holy grail. When you reach the right customers with the right offers at the right time, the results exceed expectations. Industry Dive has published a new guide ‘Marketing to the Millions: Personalization at Scale’. The ID team says, “For a true marketing personalization strategy,... [Read more]

To achieve the best SEO results, you need a clear and strong strategy. The creation and presentation of an SEO strategy is often the focus of industry discussions. Oncrawl contributors Antoine Eripret and Mélissa Rouet have shared eight tips to improve your SEO processes. They say, “In this article, we offer 8 recommendations, drawn from our... [Read more]

HubSpot has published a new video ‘5 Steps To Get Your First 1,000 Instagram Followers In 2022’ to help you get and increase your followers on Instagram. The HubSpot team says, “In this video, we’re breaking down how to grow your Instagram and get your first 1,000 followers! These are the 5 steps you need to follow if you want to... [Read more]

Everywhere you look as a marketer, it seems there is some new challenge you need to overcome, whether that’s inflation realities, recession concerns, or even supply chain snarls. Content Marketing Institute is hosting a webinar ‘Become a Fearless Marketer: Use Content to Thrive in any Scenario’ on Wednesday, August 3, 2022, at 1.00 pm... [Read more]

Ahrefs has made available the ‘Complete Advanced Link Building Course’ on YouTube. Watch this video and learn how to build backlinks in our complete link-building course for advanced SEOs. Ahrefs  [Read more]