MOZ has published the latest episode of Whiteboard Friday ‘Influencer Marketing for SEO and Authority’ featuring Andy Crestodina. The MOZ team says, “Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive... [Read more]

An Instagram link tree is a simple landing page, accessible from your Instagram bio, that includes several links. These can lead to your website, store, blog — or anywhere you wish. HubSpot contributor Flori Needle has published an article highlighting five tips to help you create a Linktree for Instagram. She says, “If driving traffic from... [Read more]

Facebook Events Manager gives you insight into the traffic on your website. It can show you which pages people look at, on which devices they view your content. Social Media Examiner contributor Anna Sonnenberg has published n guide to help you use Facebook Events Manager for better results. She says, “If you want to reach the widest possible... [Read more]

Whether you want to build either a for-profit online academy or a not-for-profit academy, Coursova makes it easy. It could be you, your circle of colleagues or someone you hire who creates courses. Once they are written, you need a way to offer them to your target audience. Coursova lets you place a collection of courses online and offer them for sale... [Read more]

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Unbounce contributor Josh Gallant has published an in-depth article on optimizing landing pages for better PPC performance. She says, “We’re here to show you how to get the best bang for your buck by cleaning up your... [Read more]

Postaga contributor Andy Cabasso has published a comprehensive guide called ‘How to Find Affiliates – A Step-By-Step Walkthrough (2022)’ to help you find the right affiliates in 2022. He says, “Finding and connecting with potential affiliate partners can help you leverage their audience and traffic, and bring in more sales to your... [Read more]

Digital Marketing Depot has published a new e-book ‘The ultimate social media intelligence kit: case studies for every industry’. The DMD team says, “In this eBook, the YouScan’s team gathered Michelin, GSK, Auchan, and Wavemaker cases to show how different industries can benefit from social media data. Get a free copy of ‘The... [Read more]

Quality content matters. With deadlines and stress that occurs due to them, you need external support in your content creation efforts. Content Marketing Institute contributor Sally Ofuonyebi has published an article highlighting 13 tools to create content that works for search engines and audiences. She says, “I’ve compiled a list of 13 tools... [Read more]

A well-crafted ad copy helps you improve your conversion rate by persuading your prospects to take an action. HubSpot has published a new video ‘3 Affordable AI Marketing Tools To Create Dynamic Ad Copy’ to help you integrate AI tools for creating a strong ad copy. The HubSpot team says, “Do you want to create text for your marketing... [Read more]

Creating content is the foundation for your content marketing journey. And showcasing the content in the most appropriate manner is the way to reach the target audience. IMPACT’s Kimberly Marshall has published an article highlighting three steps to help you organize content on your website. She says, “To better reach our buyers with content,... [Read more]

MarketingExperiments founder Flint McGlaughlin has published a new video ‘8 psychological elements that impact marketing conversion rates’. In this video, he covers the following: Website Wireframes: 8 psychological elements that impact marketing conversion rates Mobile webpage experiment for major university We don’t design a webpage;... [Read more]

Starting a new website is as easy as creating an email today. But when it comes to creating a responsive website that gets you traffic and boosts your business is a challenge. Watch Neil Patel’s new video ‘The Most Realistic Advice On How to Start a New Website’ to discover useful insights for your next website. He says, “People... [Read more]

A LinkedIn newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. LinkedIn makes it easy to invite all your connections or followers to subscribe when you create a newsletter. Content Marketing Institute contributor Anny Gynn has shared four tips to help you strengthen your marketing with LinkedIn newsletters. She... [Read more]

The future of B2B marketing lies in intelligently targeting prospects and finding the clients that fit your product. MarketingProfs contributor Bonnie Crater has published an article highlighting three b2b marketing predictions for 2022. She says, “B2B marketers will refine their strategies and adjust to changing circumstances, but they won’t... [Read more]

Your content speaks for you and your brand. It helps you persuade your audience to take an action. Your content is the heart of your site. Without good content, you don’t have a good site. So all us webmasters and site owners need to be continually improving our content. Ahrefs has published a video “How to Create Content that’s “Better”... [Read more]

Copyblogger has published a new podcast titled ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit. Darrell Vesterfelt says, “In this week’s episode Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How... [Read more]

Personal websites help you project various elements. You can create a resume site, portfolio site, personal blog, and much more. HubSpot contributor Sophia Bernazzani has published an article highlighting 19 examples of great personal websites. She says, “Did you know 80% of businesses say a personal website is important when evaluating job... [Read more]

Meaningful headlines attract both visitors and search engines. It is very important to craft headlines that reflect the core of your content. Search Engine Journal contributor Danny Goodwin has shared 12 headline writing tips to drive traffic & clicks. He says, “The following tips and methods below will help you turn a poor or average headline... [Read more]

Content Marketing Institute has announced the ‘Masters of Content’ webinar series starting from Wednesday, January 26, 2022. The CMI team says, “Learn from the best of the best in our new webinar series, Masters of Content. We’ll present practical case studies that can be applied to your content marketing strategies and help you... [Read more]

Content Marketing Institute contributor Lisa Dougherty has shared 10 content marketing articles the CMI readers loved in 2021. She says, “You’ll find all these articles have one thing in common: The authors share a ton of knowledge you can use right away in your day-to-day content marketing. Given that everyone feels pressed for time these days,... [Read more]

Today, you win more from your YouTube videos with the help of advertisements. By creating advertiser-friendly video content, you can generate more revenue. Search Engine Journal Matt Southern has shared four tips to help you make advertiser-friendly YouTube videos. He says, “YouTube answers questions about its advertiser-friendly guidelines and... [Read more]