Improving search intent alignment with AI, December 19, 2025

December 19th, 2025 at 9:18 am EST
Internet Marketing NewsWatch
Friday, December 19, 2025

5 SEO keyword research tools that help teams show up in search [Guide]

SEO keyword research tools are essential for identifying the terms and phrases your target audience uses, helping you optimize content to rank higher in search engines. They also reveal competition levels and search trends, enabling smarter strategy and better organic traffic growth.HubSpot has published a new guide, ‘5 SEO keyword... [Read more]

Facebook Ad Algorithm Changes for 2026: What Marketers Need to Know [Podcast]

Facebook’s ad algorithm for 2026 is shifting heavily toward AI-driven automation and creative optimization, with Meta increasingly using machine learning to build, target, and personalize ads, reducing granular manual controls and... [Read more]

Are AI Mode and AI Overviews Just Different Versions of the Same Answer? [Answered]

Ahrefs contributor Despina Gavoyannis has published an article answering the question ‘Are AI Mode and AI Overviews Just Different Versions of the Same Answer?’ based on the analysis of 730K responses.She says, “Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the... [Read more]

YouTube AI Growth Blueprint: Grow Your YouTube Channel With AI Tools #ad

YouTube AI Growth Blueprint shows you how to crack the YouTube code using AI (without the tech headache).Is your YouTube channel stuck in neutral? You’re posting content, crossing your fingers, and waiting for the algorithm to notice you—but the views just aren’t coming. To make matters worse, everyone is talking about “AI this”... [Read more]

Social Listening: A Complete Guide for Marketers [Guide]

Social listening helps brands understand real customer conversations, sentiments, and emerging trends across digital platforms, enabling more informed and timely marketing decisions. By actively tracking audience feedback, marketers can refine messaging, manage brand reputation, and create campaigns that genuinely resonate with their target... [Read more]

The rise of AI, post-quantum, and record-breaking DDoS attacks [Report]

Cloudflare has published a new report, ‘The 2025 Cloudflare Radar Year in Review: The rise of AI, post-quantum, and record-breaking DDoS attacks’.David Belson says, “The 2025 Cloudflare Radar Year in Review is here: our sixth annual review of the Internet trends and patterns we observed throughout the year, based on Cloudflare’s... [Read more]

Improving search intent alignment with AI

Search Engine Land contributor Claire Brain has published an article featuring strategies to to use AI to diagnose and improve search intent alignment.She says, “AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus underperforming pages.Pages on your website can be well written,... [Read more]

DFY Suite 7.0: Tried and true, but keeps getting better #ad

Joshua Zamora just released DFY Suite 7.0. It is the latest, most advanced version of DFY Suite.If you bought an earlier version, your existing access will be automatically upgraded to the latest level. (But, if you buy the new version, you will receive additional “credits” for using the tool.)Keep reading to learn what’s new.Why... [Read more]

‘XEO and the Future of Search’ Conference January 30

MarketingProfs in partnership with Search Engine Journal is hosting “XEO and the Future of Search” a free virtual conference on January 30, 2026.It’s designed for marketers and business professionals to understand how search is changing — especially with AI chatbots, large language models, and new discovery methods — and how to optimize content... [Read more]

Beyond Traditional Search: Exploring Alternative Platforms [Guide]

Digital Marketing Depot has published a new infographic, ‘Beyond Traditional Search: Exploring Alternative Platforms’.The DMD says, “2.5 billion digital users are exploring alternative search platforms based on their values and preferences. This shift marks a critical juncture... [Read more]

Stop Using Excel: The Ultimate Claude Data Workflow [Podcast]

HubSpot has published the latest episode of the ‘Stop Using Excel: The Ultimate Claude Data Workflow’.This video... [Read more]

AI Graphics App Builder: pay once, not monthly, for graphics #ad

The gold rush of the 21st century isn’t in crypto or real estate. It’s in AI Software.Look at the landscape right now. Companies like Canva, MidJourney, and Jasper are being valued at billions of dollars. Why? Because the demand for graphics and content is insatiable. Every business needs logos, social media posts, banners, and ads.But here... [Read more]

How Will AI Mode Impact Local SEO? [Answered]

Search Engine Journal contributor Jeff Riddall has published an article answering the question, ‘How Will AI Mode Impact Local SEO?’.He says, “In organic search, disruption has always been the norm, but the integration of AI into Google Search – with AI Overviews and now AI Mode – is not an incremental change; it is a fundamental... [Read more]

2026 Insights On AEO & AI Overviews [Webinar Replay]

The future of AI search lies in conversational, context-aware experiences that deliver precise, personalized answers rather than simple links. As generative models and multimodal search evolve, AI search will reshape how users discover, evaluate, and trust information across digital platforms.Search Engine Journal has made available... [Read more]

How Leading Brands Streamline High-Stakes Campaigns, January 27 [Webinar]

Streamlining high-stakes campaigns ensures faster decision-making, consistent messaging, and efficient use of resources across teams and channels. It reduces risks, minimizes errors, and maximizes impact by aligning strategy, execution, and performance tracking in real time.Adweek is hosting a webinar,... [Read more]

[Closing] UGCStudio AI revolutionizes content creation #ad

UGCStudio AI was created in recognition that for the last few years, marketers have been held hostage by a simple but painful reality: to sell on TikTok, Instagram Reels, and YouTube Shorts, you need "real" people. ... [Read more]

Thoughts on SEO & SEO for AI, part 1 [Podcast]

SEO focuses on optimizing content and websites to improve visibility and rankings on traditional search engines through keywords, structure, and performance. SEO for AI extends this approach by optimizing content for AI-driven search and answer engines, emphasizing context, clarity, structured data, and authoritative signals.Google... [Read more]

AI Search Trust Signals: The Practical Audit (2026 Guide) [Guide]

AI Search uses artificial intelligence to deliver more accurate, contextual, and personalized search results by understanding user intent. It enhances discovery by going beyond keywords, improving relevance, speed, and overall search experience.Semrush has published ‘AI Search Trust Signals: The Practical Audit (2026 Guide)’.Zach... [Read more]

How To Craft Prompts That Deliver High-Quality Content [Video]

Quality content is essential to build trust, engage audiences, and clearly communicate value to users across digital platforms. It improves search visibility, encourages longer user interaction, and drives meaningful conversions.Content Marketing Institute has published a new video, ‘How... [Read more]

What should marketers let go of in 2026? [Answered]

HubSpot has published an article answering the question ‘What should marketers let go of in 2026?’.Laura M. Browning says, “I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what... [Read more]

Conversion Rate Optimization Tutorial: 5 Steps To Optimize Your Marketing Campaigns Using AI + Data [Podcast]

Conversion Rate Optimization (CRO) focuses on improving website elements such as design, content, and user experience to encourage visitors to take desired actions. By analyzing user behavior and testing variations, CRO helps maximize leads, sales, and overall business... [Read more]

Site migration SEO guide [Guide]

Site migration can significantly impact SEO if not planned carefully, as changes to URLs, structure, or platforms may lead to traffic and ranking losses. A well-executed migration with proper redirects, technical audits, and performance checks helps preserve search visibility and even improve long-term SEO outcomes.Search Engine Land... [Read more]

Website homepage design: My favorite 32 examples to inspire you [Guide]

HubSpot contributor Lauren Farrell has published a new guide, ‘Website homepage design: My favorite 32 examples to inspire you’.She says, “What you might not realize is the bottom-line impact your homepage design can have, good and bad. The homepage is usually where leads and customers get their first look and impression of your business.... [Read more]

Strategies to monitor your AI search visibility

Monitoring AI search visibility is crucial as users increasingly rely on AI-generated answers instead of traditional search results. Regular tracking helps brands maintain relevance, accuracy, and discoverability across AI-driven search and recommendation platforms.Search Engine Land has published an article featuring useful strategies... [Read more]

Shopify SEO: Optimization Guide for Beginners [Guide]

Shopify SEO is essential for improving product visibility and driving organic traffic to online stores in a competitive e-commerce landscape. Optimizing site structure, product pages, and technical SEO helps Shopify stores attract qualified customers and increase conversions.Semrush has published a new guide, ‘Shopify SEO: Optimization... [Read more]


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