Improve Your Business by Combining Video and Search - IM NewsWatch, February 25, 2020

February 25th, 2020 at 6:21 am EDT


 

IM NewsWatch

Tuesday, February 25, 2020

How to Improve Your Business by Combining Video and Search

Search and video are crucial for businesses. By optimizing your website content for SEO you can get more visitors and with persuasive video content you can boost conversions. Think with Google’s Kristen Shipley has shared three ways to grow your business by combining video and search. On understand consumer perceptions to influence... [Read more]

‘Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta’ Webinar February 27 [Webinar]

Google Analytics platform enables you to learn about your website performance and make necessary changes to improve your marketing performance. Hanapin Marketing team is hosting a webinar ‘Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta’ on Thursday, February 27, 2020. Hanapin team says, “Google’s... [Read more]

Things You Should Know About Livestream Shopping

Livestream shopping uses live video streaming to provide brands with an opportunity to improve intimacy with consumers and make sales. According to Deloitte, China’s livestreaming market generated $4.4 billion last year. MediaPost contributor Teng Zhang has shared a useful article on Livestream Shopping. Zhang says, ” Live-streamed... [Read more]

The Biggest Social Media Trends of 2020 [E-book]

Search Engine Journal team has published a new e-book titled ‘The Biggest Social Media Trends of 2020’. This e-book covers 34 social media marketing experts’ views on the future of social media. SEJ team says, “Download our ebook and find out the top social media trends you need to know in 2020, according to 34... [Read more]

FunnelBase Deluxe: Boost Conversions With Social Proof #ad

The eyeSlick Active Media LTD team, headed by Cindy Donovan, is releasing a new SaaS application at 9:00 EST. FunnelBase Deluxe lets you take advantage of the power of social proof by sending automated review requests on your website, through email and even on social media. Then you can display the results as star ratings, product reviews and more.... [Read more]

Seven Metrics to Analyze Facebook Ad Results

By analyzing your Facebook advertising results you can measure your ad ROI and prioritize your ad budget and strategies. Social Media Examiner’s Amanda Bond has shared seven metrics to help you correctly analyze your Facebook ad results. Bond says, “Do you know if your Facebook ads are working? Wondering which key metrics you... [Read more]

How to Make Your First Instagram Stories Ad: A Full Walkthrough [Video]

With Instagram Stories you can engage more users. Efficient use of Stories can help you to create more leads and generate customers on the platform. Social Media Examiner team has published a new video ‘How to Make Your First Instagram Stories Ad: A Full Walkthrough’. SME team says, “Do you want to create Instagram Stories... [Read more]

FX VisualClips Pro: Video maker for marketers, Day 2 of Launch #ad

With FXVisualClips Pro, you can create e-commerce videos, social videos, video ads, virtually any marketing video you may need. This new software, by Misan Morrison, was just released yesterday and is selling briskly; over 200 copies were sold on the first day of the launch. As a reminder of what this new video creation tool can do, it’s an easy-to-use... [Read more]

‘8 Proven Ways to Expand Your Reach and Earn Trust with Video’ Webinar February 26

Video is a great tool that has been empowering marketers for several years. Well-crafted video content can help you to promote your business to the right mass. Impact team is hosting a webinar on ‘8 Proven Ways to Expand Your Reach and Earn Trust with Video’ on Wednesday, February 26 at 2:00 PM ET. The Impact team says,... [Read more]

Microsoft’s Free Resources for Small and Medium-Sized Businesses

Microsoft Advertising’s Kenneth Andrew has announced the availability of six free resources for small and medium-sized businesses. These six resources are: Customer-centric marketing: An SMB blueprint for successA marketer’s guide to reaching the new consumerAccessible Marketing for small businessesSmart ways to grow your business... [Read more]

‘Solving Today’s Search Experience Complexities’ Webinar February 26 [Webinar]

Search engine marketing is one of the most essential forms of marketing today. It helps you to expand your online presence to the ones searching for your products and services. eMarketer team is hosting a webinar on ‘Solving Today’s Search Experience Complexities’ on Wednesday, February 26, 2020 at 2.00 pm ET. eMarketer team says,... [Read more]

Email coaching by experts, Barb Ling & Dennis Becker #ad

Veteran marketing coaches, Barb Ling and Dennis Becker (together, they have over 44 years of experience) are offering email coaching for anyone wanting to up their game online. They have packed a lot of value into this low-cost training package: Ling/ Becker Marketing Coaching via Email... [Read more]

Which of My Competitor’s Keywords Should (& Shouldn’t) I Target?[Video]

Effective keyword research and targeting leads you gain better search engine performance. And by research your competitor’s SEO strategies you can improve yours. MOZ team has published a new video ‘Which of My Competitor’s Keywords Should (& Shouldn’t) I Target?’ featuring Rand Fishkin. MOZ team says, “You... [Read more]

11-Point Guide to Schema Markup for SEO

Schema is a structured data vocabulary that makes it possible for search engines to understand the meanings behind subject matter on the Internet. Schema markup helps search engines to provide a better user experience for Internet users. Cognitive SEO contributor Adrian Cojocariu has published an 11-point guide on Schema Markup for SEO. This... [Read more]

‘How to Consistently Maximize Your Audience’s Digital Content Experience’ Webinar February 26 [Webinar]

To increase the popularity of your content you should consistently work on improving its quality. You can boost your marketing return on investment by creating captivating content. Content Marketing Institute is hosting a webinar ‘How to Consistently Maximize Your Audience’s Digital Content Experience’ on Wednesday, February 19, 2020... [Read more]

Sendiio 2.0 just released: for email, FB messenger, SMS text #ad

When it was first announced in in February, 2019, Sendiio was the first (and is still the 'only') autoresponder that combined the power of: 1. email marketing, 2. Text Message Marketing and 3. Facebook Messenger Marketing. under a single central Dashboard - at a one-time price. It was so popular, that over 3000 copies were bought... [Read more]

Five Things You Should Know about Online Publishing

By publishing quality content online you can create an online following for your business and promote your products and services using the content you create. But it is important to know the regulations that prevail on online publishing. Dixon Jones has five important content publishing points that marketers should know. Jones says,... [Read more]

‘The Visual Sale: 8 Proven Ways to Expand Your Reach and Earn Trust with Video’ Webinar February 26 [Webinar]

Video is a proven tool to boost your marketing efforts. It enables you to make your marketing appeal more persuasive. With a proper plan and good quality you can make your marketing video irresistible. Impact team is hosting a webinar ‘The Visual Sale: 8 Proven Ways to Expand Your Reach and Earn Trust with Video’ on Wednesday, February... [Read more]

Six Step Guide to Creating Rich Snippets

Rich snippets are displayed above the normal Google search results. Snippets provide additional data as compared to the results. With Rich Snippets you can attract your target audience’s attention and boost your search engine marketing performance. iPullRank contributor Aleks Shklyar has published a six-step guide to help you create efficient... [Read more]

Conversion Crusher: How to sell your product or service, online or offline #ad

If you have a product to service or sell, you want the smoothest, easiest, successful sales process imaginable. Zach Anderson has a lot of experience in this arena, and he's ready to share. For over 10 years, Anderson has been building businesses using his Conversion Crusher Proven Sales Process... [Read more]

Three Techniques to Improve Link Building

Link building is an essential aspect of your online marketing strategy. It enables you to achieve higher SEO rankings. Search Engine Journal contributor Jeremy Moser has shared three ways to improve your link building efforts. Moser says, “You already know some of the most common ways to build links: Create original research... [Read more]

‘How to Succeed and Drive Business Growth in the Feedback Economy’ Webinar February 26 [Webinar]

Today if you want to grow your business, you should focus on effective customer service. Word of mouth by the way of customer reviews can help you to boost your sales. Marketing Week is hosting a webinar ‘How to Succeed and Drive Business Growth in the Feedback Economy’ on Wednesday, February 26, 2020 at 3.00 pm EST. MW team says, “In... [Read more]

Hootsuite’s 140+ Social Media Statistics for Better Marketing

Social media platforms are on the rise. With a well-planned social media marketing marketing strategy you can grow your business. Hootsuite contributor Paige Cooper has shared 140+ social media statistics for marketers. By understanding these stats, you can gain better insight into today’s social media marketing landscape. Here are... [Read more]

Four Strategies to Improve Your Email Marketing

Continuous research and monitoring of your email campaigns can help you to achieve email marketing success. According to Marketing Week, more than 293 billion emails sent in 2019 alone. It means we need to work real hard for improving email marketing. Marketing Week team has shared four secrets to successful email marketing. MW team says,... [Read more]

Seven-Step Guide to Creating WordPress websites

WordPress is one of the most popular content management system that powers millions of websites. By using WordPress for creating great websites you can build a strong online presence for your business. Yoast team has published a seven-step guide to help you easily create a website using WordPress. This guide covers the following topics: 1.... [Read more]

Tips to Launch Your Social Media Commerce Strategy

Social media platforms can become a key element in boosting your business. With a strong customer-oriented strategy you can get more prospects and turn them into customers. Meltwater’s Brian Peters has shared some useful tips on executing your social media commerce strategy in 2020. Peters says, “Now more than a decade after... [Read more]

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