Selena Larson says, “Just because Twitter wants to be more like Facebook doesn’t mean Facebook doesn’t want to be more like Twitter. About a month after Twitter started aping Facebook, shoving “curated” tweets in your timeline and suggesting strangers you should follow, Facebook is now getting into the “trending topics”... [Read more]

Puru Choudhary says, “If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time. Let’s say I want to promote one of the Terminus blog posts on Twitter. I can be lazy and just click the Tweet button... [Read more]

Christopher Ratcliff says, “Entries for The Digitals 2014 continue to roll-in as the deadline looms ever closer. The best submissions feature inspiring and innovative case studies from the digital world. It’s not too late to enter though. You have until 24 September 2014 for your chance to showcase your team’s finest work to the global digital... [Read more]

Total Video Takeover is still available, but you had better be quick. With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing. Getting your video to rank in search engines is often hard, but it is critical is you want to build your views and especially if you want to use the video to sell a... [Read more]

Todd Wasserman says, “A new tweak to Facebook’s News Feed aims to address the common problem of seeing days-old posts on the platform. In a blog post published Thursday, company software engineers Erich Owens and David Vickrey acknowledged that the News Feed often isn’t as fresh as it could be: Our goal with News Feed is to show everyone... [Read more]

Corey Eridon says, “If you know HubSpot primarily for its marketing software and content, you probably already know that we’ve recently released our sixth annual State of Inbound Marketing report. You might also know that this year, we dropped “Marketing” from the title, and have rebranded it simply The State of Inbound. Why? Because... [Read more]

eMarketer team says, “The webinar will address these key questions: How are business buyers using their smartphones and tablets to help inform their purchase decisions along the purchase path? How are B2B marketers factoring mobile into their budgets, strategies and tactics? In what ways are B2B marketers integrating mobile at each phase of the... [Read more]

Nearly every online marketer alive does keyword research. And most of them use Google Keyword Tool, or a commercial tool that uses it behind the scenes. That population of keywords is heavily mined every day. But Google search’s auto-complete function uses a completely different process. When you type in a keyword to search, it makes suggestions... [Read more]

John Tackett says, “Serving customers effectively starts with intelligence. It’s not the kind of intelligence needed to solve Sudoku puzzles or carry home a victory on trivia night, but rather it’s what you really know about your customers: What keeps them up at night? How could your product or service transform their careers? How could what... [Read more]

Erik Devaney says, “Working from home is awesome … right up until the cat throws up on your computer. And your neighbor — who you can only assume is building a time machine — starts firing up all sorts of power tools and noisy machinery across the street. For many modern marketers (myself included), working from home every... [Read more]

Penney Fox says, “This week I’ve been planning out my schedule for the 2015 social media workshops that I teach at the National Entrepreneur Center in Orlando. The Marketing Director who handles my workshop schedule had a few suggestions for some changes in the content I’ll be teaching. Several back and forth emails with the Marketing Director... [Read more]

Drew Laughlin has put together his second Local Freebie Funnel. He has created this kit so you can quickly and easily offer these services to local businesses... [Read more]

Erin Hogg says, “Up until October 2013, the Portland Trail Blazers’ online ticketing process was anything but trail blazing. The NBA team had several disjointed and outdated sites, none of which were under the NBA.com platform. Beyond just a site facelift, the marketing team wanted to provide an intuitive and extremely personalized experience... [Read more]

Kate Morris says, “It’s on the internet, so it’s true. The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time that they still hang on to. This post was inspired by an interaction with a client’s co-workers, people that are not thinking about SEO on a regular basis.... [Read more]

Jo Hill says, “Last week, as the world’s media dissected the details of the Apple Watch and iPhone 6, I spent an inspiring day mentoring at Seedcamp Week London, where some of Europe’s most promising new startups are immersed into the Seedcamp system of networks, learning, and capital raising. The 28 startups taking part were getting ready... [Read more]

Shane Paxton and Mike McKay have built an interesting software package. They have a new WordPress theme they call theFASTAzon Theme... [Read more]

Anum Hussain says, “Roughly six months ago, I was tasked with launching a new business blog for Sidekick, an email productivity tool built in HubSpot’s startup labs. I thought sure, I’ve been blogging for HubSpot for over two years. Taking full ownership of a new content entity should be easy, right? Wrong. I spent days Googling “how... [Read more]

Selena Larson says, “Your Twitter profile is going to look a bit different to users on iPhones. On Thursday, Twitter rolled out a new look for user profiles on iPhones that puts user information—including profile photo, about section, and tabs for tweets, photos and favorites—all in one place. People will now be able to find out more about Twitter... [Read more]

Pete Prestipino says, “Social media is maturing – it’s no longer just for the millennials; the new “Social Buying Study” from IDC reveals that 75% of the business-to-business (B2B) buyers and 84% of C-level/vice president executives use social media to support their purchase decisions. IDC indicated that B2B buyers most... [Read more]

BJ Min started selling affiliate products on Clickbank several years ago. He reports that for multiple years, now, he has been making six figures a year with just YouTube traffic.'Video Commissions' is his personal traffic and monetization strategy using YouTube videos... [Read more]

Lindsay Kolowich says, “A lot’s happened in the marketing world in the last few years. Social networks have gone even more mainstream, Vine’s become a thing,Twitter’s made analytics available for everyone, Google’s algorithm has changed (several times … no surprise there), and we’ve watched the prevalence... [Read more]

David Kirkpatrick says, “Lead generation is something that B2B marketers probably think about every day. The challenge is producing high-quality leads and getting the most for your lead gen buck. This case study explores a process developed by CloudEndure’s Vice President of Marketing and put into practice at the technology startup. The... [Read more]

If you build local marketing websites, you know it can be hard to compete with the million dollar brands that have huge ad spends. Sean Donahoe has created a simple system that can let you dominate local marketing  campaigns with High Converting Sales and Lead Pages that can generate profits for your clients almost automatically..... [Read more]