Christina Warren says, “In the 20 months since Satya Nadella took over Microsoft, we’ve seen the company go through a lot of changes. Microsoft has slumped over the last decade and its doing everything it can to make sure it doesn’t fall short over the next ten years. Part of ensuring a win moving forward is keeping the public interested... [Read more]

Joe Pulizzi says, “I’m going to be honest with you. I loathe the term “branded content.” Branded content gives content marketing a bad name. It’s a word created by the world of paid media … by advertisers, agencies, and media planners. First off, let’s look at the Wikipedia definition: Branded content is a form of advertising medium... [Read more]

John Hingley – Dasheroo says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising... [Read more]

As we reported yesterday, Peter Garety released his new keyword research tool, his P1 Targeting App. He made 3 licenses available: 1. The Get it Started license, which lets you do 5 searches per day with results capped at 3000 keywords 2. The Growth license, which lets you do 10 searches per day with results capped at 5000 keywords 3. The Enterprise... [Read more]

Rainmaker team says, “If you send an email newsletter but worry you might be making mistakes or getting on people’s nerves, this episode of Hit Publish is for you. Email marketing is a powerful, intimate way to reach your readers and nurture leads. But it’s something a lot of business owners struggle with. What should you write about? How... [Read more]

Ben Davis says, “Econsultancy has just published a helpful guide to the internet of things for marketers. The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities. Here are five opportunities for marketers. To read the full list and to find out more about this maturing market or... [Read more]

Rand Fishkin says, “It’s a near-universal experience for consultants and in-house SEOs who’ve worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning... [Read more]

At High Noon, EDT, Peter Garety releases P1 Targeting App, his latest tool for online marketers. This is an exceptional, cloud based, SaaS (software as a service) keyword research and mapping application. This new online service helps online marketers to find lucrative, easy-to-rank keywords in virtually any niche. Garety says that with this new tool... [Read more]

Carolina Samsing says, “My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and... [Read more]

Jim Nail says, ““Hey…you got chocolate in my peanut butter!” This line from a 1980’s Reese’s Peanut Butter Cups campaign is a classic in advertising…and aptly describes what is happening in marketing measurement today. (For a blast from the past click here to view this oldie!) Two proven techniques that work great separately – attribution... [Read more]

Nicole Rende says, “Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear... [Read more]

If you are looking for an elegant theme for building video sites,  Yoedi Wahyudi has a new theme that can simplify your work and improve your monetization... [Read more]

Patricio Robles says, “On Monday, Twitter announced that it has named Jack Dorsey its permanent CEO. Although Dorsey, the company’s co-founder, has been serving as interim CEO for months, the move is not without controversy because Dorsey also serves as CEO of another company, Square, which is expected to go public soon. The stakes are... [Read more]

Jason Parks says, “You can write the greatest novel in the world, but if nobody ends up reading your book, what purpose does it serve? The same holds true for marketers, business owners and entrepreneurs who are attempting to promote their brands on Facebook. If you run a business Facebook page, you have likely run into the problem of reaching... [Read more]

Melissa Thompson says, “Today’s business owners and marketers are being asked to do more with less. More marketing with less budget. Generating consumer demand and increasing revenue with fewer resources. Luckily, there’s a secret weapon that can be used to boost web traffic and revenue. In order to do more with less, you’ll need to have... [Read more]

If you are using an expensive service to collect leads, there's now an alternative that can match the performance of the expensive solutions without the high price tag.... [Read more]

Kim Lachance Shandrow says, “Google Domains just got a major “.upgrade.” The search giant announced today that its domain registration service, initially rolled out last year to help small businesses build or better their web presence, today expands to include custom email addresses, an additional 90-plus new domain name endings and more. Ben... [Read more]

Jacqueline Zenn says, “Creating reports and holding yourself and your team accountable for the success or failure of marketing projects can be one of the most painfully necessarily parts of marketing, but it is also perhaps the most essential for positive results in the long term. After all, your managers are going to hold you accountable, and... [Read more]

Jennifer Belissent says, “Tomorrow Forrester will host our Geneva-based clients for a breakfast meeting and discussion on “Powering Innovation Strategies with Insights.” My colleague, Luca Paderni, will kick off the morning with a presentation on digital disruption in the age of the customer, specifically looking at how to take a pragmatic... [Read more]

Sam Robinson and his partners have spent the last 9 months developing new software for  Amazon affiliates.  It's a WordPress plugin called 'Azon Store Builder', and it's the most advanced Amazon affiliate store builder software available... [Read more]

Rich Pearson says, “Customer demands can be relentless. We live in a 24/7 era where customers expect instant answers and will punish your company on social media if you inconvenience them. Fortunately, technology is enabling companies of all sizes to structure their support teams in order to stand up to these demands. Whether you’re looking... [Read more]

Ben Davis says, “Healthcare marketing has inherent difficulties. In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm where data security is paramount? These are just two of the questions facing... [Read more]

Jonathan Long says, “Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: Building brand awareness Assisting in lead generation Providing answers to common questions, giving the prospect the information he or she needs to make a purchase decision Pushing “on the fence” prospects... [Read more]

Daniel Faggella says, “Successful email marketing campaigns are incredibly effective in reaching out to prospects and providing customers valuable content that can ensure a lasting relationship with them. In fact, email actually has one of the highest ROIs when compared with other styles of online marketing. This holds true especially when email... [Read more]

Samantha Stone says, “As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. Unfortunately, making sense of all the available options can make your head spin. All those choices make me giddy—like my boys when they enter our favorite candy store... [Read more]