Greg Sterling says, “This morning e-commerce platform MarketLive released its Q3 Performance Index. Drawn from its customers’ aggregated traffic and conversion data, MarketLive sounded the alarm on mobile commerce: “Merchants must immediately face – and address – the enormous implications and inescapable demands of multi-device shopping... [Read more]

Charlie Dai says, “Previously, when CIOs and enterprise architecture professionals talked about “business-to-business” (B2B) commerce in China, most people thought of third-party B2B marketplaces like Alibaba.com or HC360.com. Very few companies use professional B2B solutions internally, instead relying on a combination of order management... [Read more]

Daniel Faggella says, “”Conversion” means different things to different people. Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, accountants, pest control companies, painters…) have prices and requirements that change with each job.... [Read more]

The number of people wanting to use solo ads in their business is growing. Now you can be the one who supplies the lead contacts they need. Solo Ads Cash can show you how. This is version 2.0, updated with this latest ideas about building this kind of business. At its heart, this is a 20 module training course that takes you by the hand and leads you... [Read more]

Laura Kane says, “Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re... [Read more]

Lara O’reilly says, “Facebook reported better than expected Q3 revenue and earnings per share Tuesday,although its stock price fell in after hours trading last night as the company spooked investors with its 2015 outlook – a year described as a major “investment” year for the world’s largest social network. But marketers... [Read more]

Jason Abbruzzese says, “If a picture is worth 1,000 words, a 15-second video has to be worth quite a bit more. Instagram has launched its first video ads, adding another entry into the lucrative but increasingly crowded market. Disney, Activision and Banana Republic are among... [Read more]

Local businesses need to work on their reputation. Dissatisfied customers have criticized them all around the web. Some of these businesses know they have a problem; others don’t If you can show them their problem and can correct it for them, you likely will build a good (and simple) business for yourself. Jimmy Reilly has built such a business,... [Read more]

Joel Windels says, “Staying abreast of the latest trends in an industry can be hard. Trends are a phenomenon that grabs hold of the interest of consumers and creates a whirlwind of excitement for brands. It is important that brands take advantage of the growing fad before it becomes the norm. Being at the forefront will mean that consumers relate... [Read more]

Paul Cheney says, “Can something as simple as a change in color have an impact on whether a customer will use a search tool on a page? Intuitively, we thought it did, but we really couldn’t be sure until we tested. This led us question this particular page for a large media brand. The page was a normal page layout with a white background. However,... [Read more]

Amanda Gallucci says, “The first thing most people think when they hear “influencers” is promotion. Important people with an engaged following can amplify the reach of whatever idea, content or brand they choose to share. If you only weave influencers into your content strategy when your finished product is ready to be promoted, however,... [Read more]

If you are looking for an easy way to create animated videos for your marketing, either on YouTube or on your own site, My Character Video may be the solution you have been looking for. MS Powerpoint is capable of making videos, but it’s not easy to do anything but slide shows. With this new software, that all changes. My Character Video has a... [Read more]

Erin Hogg says, “For many companies, hiring an agency or vendor to manage digital marketing can solve many issues, and can lead to lifts in conversions. But what happens when that relationship becomes too costly and the results leave much to be desired? For JacksonWhite Attorneys at Law, the firm took notice of the lackluster performance and... [Read more]

Pamela Vaughan says, “Social media is an extremely valuable tool for promoting all your awesome marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose. Be confused no more! We’ve put together... [Read more]

Lara O’reilly says, “YouTube’s CEO Susan Wojcicki confirmed at Re/code’s Code/Mobile conference last night that the Google-owned video platform is exploring the launch of an ad-free subscription service. Re/code reports Wojcicki said: “YouTube right now is ad-supported, which is great because it has enabled us to scale... [Read more]

For one week only, you can get a lifetime license to 'Audello'. This is a web-based solution for easily recording and posting your Podcasts. Audello's standard price is $297 per year. For the next week only, the price has  slashed by $100 to $197 for a lifetime license... [Read more]

Jack Kosakowski says, “OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze. I’d see social media experts popping up everywhere, claiming that social selling was the wave of the future. But I didn’t even know who half of these “experts” were. (Then again, six months ago I thought Twitter was what a chatty bird... [Read more]

Pete Pachal says, “Google’s on a mission to reinvent email. Its weapon: Inbox, a standalone app that launched last week. Inbox aims to make email more useful with several new tools. It surfaces relevant content (photos, for example) and information from within individual messages so you don’t have to open anything to get at what you really... [Read more]

Christopher Ratcliff says, “This is a huge increase from the 45% of online users using click and collect last Christmas. Obviously the main benefit of click and collect is the ability to pick up purchases when and where the customer chooses. You don’t have to wait in your house all day for a package, or take a trip down to the sorting office before... [Read more]

Today at Noon Chris Fox is releasing 'My Video Factory'. Artistically-challenged marketers everywhere rejoice. With this web-based software, anyone with a connection to the internet can make videos they can  be proud of... [Read more]

Verónica Maria Jarski says, “Content marketing is all the rage, but it has a dark side that businesses must acknowledge. One horrifying fact: Though 27 million pieces of content are shared daily and 86% of B2B organizations use content marketing, only 21% of marketers think they’re successful at measuring the ROI of their content, according... [Read more]

Rob Litterst says, “For decades, every media kit has been touting the same basic demographics: number of readers, gender, ages, HHI, geographies, education, job title, industry, buying intent, authority (ability to buy), budget, etc. In the ‘70s, the kits began to include psychographics — beliefs, attitudes, opinions, and values. Both psychographics... [Read more]

Owen Thomas says, “The nearly-forgotten sound of the newspaper landing with a thud on a doorstep is being replaced by the bright chime of a smartphone notification. Thanks to new apps, the news is once more being delivered. The latest to jump on this trend is Flipboard, which updated its app late Wednesday evening with several new features. Notable... [Read more]

On day sale on 'Turbo Queue Manager'. This ticket system lets you manage your customer requests with simple software, keeping everything organized so its easier to manage... [Read more]

Niti Shah says, “Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases and find... [Read more]

Allison Howen says, “When it comes to engaging fans on social media, there are certain unwritten rules that brands should be abiding by. Even though some of these rules may be obvious to social media pros, it is always a good idea to re-evaluate social strategies every six months – because even the savviest social professional can fall into... [Read more]

Chow says, “We obviously all know that there are a ton of ways to expand online presence, and that social media has been around for some time now. If this is news to you, you may have missed to boat about 10 years ago. It may be easy to see how important it is, but when you are running a business, often times social media is the first thing in the... [Read more]