IM NewsWatch, October 28, 2013 - Latest IM News including ‘7 Steps to Better Display Ads – Website Magazine' and much more...

October 28th, 2013 at 4:00 am EDT

IM NewsWatch

Monday, October 28, 2013

‘Google Penguin: Its Impact Over Time’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Google Penguin: Its Impact Over Time”. Agnipravo Sengupta says, “Webmasters around the world started spending sleepless nights ever since Google released its first Penguin Update on April 24, 2012. Launched with the prime objective of eliminating black-hat SEO tactics, this... [Read more]

‘Inbound Selling Was Bound to Be Inbound Marketing’s New Best Friend’ – HubSpot

The latest article on HubSpot blog is titled ”Inbound Selling Was Bound to Be Inbound Marketing’s New Best Friend”. Frank Belzer says, “It was bound to happen sooner or later: Inbound marketing was going to start talking about “inbound selling.” It was inevitable because, like traditional marketing, if the loop doesn’t... [Read more]

‘15 Last Minute Holiday Email Marketing Tips’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “15 Last Minute Holiday Email Marketing Tips”. Pamella Neely says, “It’s nearly Halloween. It’s not too late to get started on holiday email campaigns, but there’s no time to waste. Thanksgiving comes late this year, pushing Cyber Monday all the way back to December 2. The usual holiday... [Read more]

AmaSuite Software Uncovers Top Profitable Products #ad

Amasuite 3.0 research software has just been released. It includes a set of three desktop software Amazon research tools, with a bonus WP tool: 1. Keyword Generator, 2. Product Inspector, 3. Top 100 Analyzer. 4. A WordPress plugin that allows you to more quickly create content for products These four software tools let you quickly research products... [Read more]

‘7 Steps to Better Display Ads’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “7 Steps to Better Display Ads”. Anton Ruin says, “Even though the online advertising industry has undergone many essential improvements in the past few years, audiences’ ever-changing needs show how important it is to keep up with fresh trends in order to sustain and increase the... [Read more]

‘The Beginner’s Guide to Google+’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The Beginner’s Guide to Google+”. Ryan Lytle says, “When Google+ entered the social space in 2011, it was met largely with skepticism. Joining a crowded field with platforms such as Facebook and Twitter, many users questioned the need for another social network.But roughly two years... [Read more]

‘Why is Google testing banner ads in search results?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Why is Google testing banner ads in search results?”. Graham Charlton says, “I mentioned the testing of banner ads in my post on Google’s search UI changes yesterday, but such a big change deserves more attention. In a nutshell, Google is testing banner ads on branded... [Read more]

Stop Thieves from stealing your downloads #ad

Bill Zimmerman & John Socratous just released wizShield, a powerful automated licensing system to make sure that anyone who uses your software has a valid license. They report that 22% of online downloads are pirated material. You can avoid that fate by locking down your site with software like wizShield. This software adds a security algorithm... [Read more]

‘Cooperative Content Will Eventually Dominate Your Polished Content' by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Cooperative Content Will Eventually Dominate Your Polished Content?. Baer says, “The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content... [Read more]

‘Use Graph Search To Optimize Your Facebook Content Strategy’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Use Graph Search To Optimize Your Facebook Content Strategy”. Deepan Siddhu says, “If you know more about your fans, can you optimize your Facebook content strategy? Most would answer ‘YES’. Wondering how to do it? With the help of all new ‘Facebook Graph Search’. Let’s... [Read more]

‘Advice I Wish Someone Had Given Me When I Started Internet Marketing’ by John Chow

John Chow’s latest blog post is titled “Advice I Wish Someone Had Given Me When I Started Internet Marketing”. Chow says, “A couple of days ago, Matt Lloyd did a webinar about advice he wished someone would have given him when he started outin Internet Marketing. Because he didn’t get that advice, he ended up wasting a lot of time and money... [Read more]

CTA Boss Delivers a Unique ‘Call To Action’ #ad

If you want to achieve more sales & leads for yourself and your clients, it’s hard to beat a live virtual presenter on your site or your client’s site. CTA Boss inserts a Call to Action on your site by placing a presenter on your site, inviting visitors to take action. The action could be to buy, to opt in, etc. There’s a lot of... [Read more]

‘Link Reclamation – Whiteboard Friday’ – MOZ Blog

The latest MOZ blog post is titled “Link Reclamation – Whiteboard Friday”. Ross Hudgens says, “Chances are good that your brand is mentioned on the web far more often than you realize, simply because the author who mentioned you didn’t put in a proper link to your site. In today’s Whiteboard Friday, Ross Hudgens walks us through... [Read more]

‘15 Copy Editing Tips That Can Transform Your Content into Persuasive and Shareable Works of Art’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “15 Copy Editing Tips That Can Transform Your Content into Persuasive and Shareable Works of Art”. Stefanie Flaxman says, “What’s special about the compelling content you retweet, Like, bookmark, and email to your friends? Those articles serve the audience, not the content creator. Creative... [Read more]

‘Facebook Reportedly Offered $1 Billion to Acquire Snapchat’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Reportedly Offered $1 Billion to Acquire Snapchat”. Adario Strange says, “Investor worries regarding the growing number of potentially overfunded tech companiesseemed to have died down in recent months, but new information surrounding popular appSnapchat could renew talk of a tech... [Read more]

SellIt Theme: sells your digital services and products #ad

Sean Lowery has created many products (including several WordPress themes) for online marketers. His latest is the new SellIt Theme. This WordPress theme is very flexible and includes advanced drag-and-drop features that speed up your site building. Not to mention, it creates attractive sites. With the control panel for this theme, you can easily: ... [Read more]

Download: Marketo’s ‘The Definitive Guide To Marketing Metrics & Analytics’ eBook

Marketo has released an ebook titled “The Definitive Guide To Marketing Metrics & Analytics”. The Marketo team says, “This all-encompassing guide to Marketing Metrics and Marketing Analytics shows marketing professionals how to optimize marketing campaigns for better visibility into forecasting and reporting! This 70 page guide... [Read more]

Download: Silverpop’s ‘Almost Everything You Wanted to Know About Email Marketing’ eBook

Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing... [Read more]

’10 Do’s and Don’ts for Using Stock Photos in Your Marketing’ – HubSpot

The latest article on HubSpot blog is titled ”10 Do’s and Don’ts for Using Stock Photos in Your Marketing”. Ginny Soskey says, “Stock photos get a lot of hate. Most of time, the annoyance makes sense. Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that... [Read more]

Holy Grail of List Building: hundreds of opt-ins daily #ad

Tom Yevsikov has received over 300 opt-ins per day. His method, he says, is unique. • No Solo ads • No PPC • Blogging • Guest posting • Forum posts Without doing any of these things (he tried them, but soon gave them up), he consistently builds his list. How? Well, a clue is that he uses free traffic, but avoids freebie-seekers.... [Read more]

’9 Steps To Creating Good Content For Your Brand’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “9 Steps To Creating Good Content For Your Brand”. Pam Dyer says, “Content marketing is a key element of today’s marketing landscape. It’s vital to create and share valuable free content in order to attract customers and turn them into repeat buyers and brand evangelists.... [Read more]

‘Thanksgivukkah is coming! Are you ready?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Thanksgivukkah is coming! Are you ready?”. Ben Davis says, “Thanksgivukkah, if you live under a stone, is of course the beautiful coincidence that sees Hanukkah and Thanksgiving fall on the same day this year. What better way to get some PR for your company and to grab some... [Read more]

‘Are You Missing Youtility’s Biggest Marketing Opportunity?' by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Are You Missing Youtility’s Biggest Marketing Opportunity??. Baer says, “Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing... [Read more]

Wicked Simple Commissions: Simple way to bigger affiliate commissions #ad

Shawn Anderson has put together a guide to affiliate marketing that shows you how to: • Pick your niche ( it takes 5 minutes) • Set up your site (it’s simple, he says, if you follow his directions) • Create content for your site (using copy/paste) • Drive traffic (in just one hour a day, 5 days a week) It sounds like affiliate... [Read more]

‘MMS Could Be the Next Big Mobile Marketing Channel’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “MMS Could Be the Next Big Mobile Marketing Channel”. Todd Wasserman says, “”Mobile advertising” usually conjures up images of banner ads or maybe native advertising, but a few firms think the future is in the humble text message.Brands including Ikea, Kellogg, Bloomingdales, Starbucks... [Read more]

‘How to Write a Blog Post: A Simple Formula to Follow’ – HubSpot

The latest article on HubSpot blog is titled ”How to Write a Blog Post: A Simple Formula to Follow”. Rachel Sprung says, “According to Ignite Spot, 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging... [Read more]

Google tests banner ads on search results pages

NY Times reported that Google appears to be contemplating violating its pledge to not place banner ads on search results. “There will be no banner ads on the Google homepage or Web search results pages,” a company blog post said in 2005. “There will not be crazy, flashy, graphical doodads flying and popping up all over the Google site. Ever.” Nevertheless,... [Read more]

Working Together: Top 5 Google Android Apps for Managing Business Projects

Working together is easier when you have the right apps to support collaboration. Try these top Google apps to make your next business project a breeze. Mind Map Memo PRO Price: $2.17 Of all the mind mapping apps that work on Android devices, Mind Map Memo PRO gives you the most for your money. This app makes it easy for you to... [Read more]

‘Hummingbird Unleashed’ – MOZ Blog

The latest MOZ blog post is titled “Hummingbird Unleashed”. Gianluca Fiorelli says, “There are many misconceptions about Google’s Hummingbird update. What exactly did the update do, and how is it different from Penguin and Panda? How is it related to the move toward 100% (not provided)? This post consolidates the information we have available... [Read more]

‘20 Tips for Producing Way Better Webinars’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “20 Tips for Producing Way Better Webinars”. Beth Hayden says, “A smart, well-run webinar is one of the most powerful tools in the content marketer’s toolbox. If you present an organized, content-rich webinar and you make a connection with each audience member, you’ll be well on your... [Read more]

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