Nadya Khoja says, “There is often much debate between whether you should create original content or curate a diversity of content. Many content marketers have attempted to answer this question and reach the perfect solution at discovering the content curation and creation sweet spot. Although content curation is the most practiced method of content... [Read more]

Danny Wong says, “Marketing destination travel has become increasingly difficult in recent years. In the past, hospitality brands regularly advertised in newspapers and magazines and on television, hoping to reach maybe one in a million. But recent trends have encouraged travel businesses to pursue more personalized marketing methods. Smart... [Read more]

Ayaz Nanji says, “Some 38 million users have saved holiday-related pins on Pinterest, according to a recent report from the social network. The report was based on internal Pinterest data, including year-over-year figures from 2013 and 2014, as well as Millward Brown data from 2015. There was a 50% year-over-year increase in holiday pin volume... [Read more]

Precious Ngwu has just discovered a new piece of marketing ?technology called “Customer-Driven Funnels” ???and he has been testing it out for the past 2 months, ?with surprisingly good results. People like to express their opinions. Whether about movies, politicians, gadgets or food, they want to be heard. Online marketers can help them... [Read more]

Ginny Marvin says, “To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights. Currently in beta, Shopping Insights highlights search intent trends for roughly 5,000 of the most popular products on... [Read more]

Liva LaMontagne says, “We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. On a larger scale, different personalities also prefer different websites. Let’s take a look at a study of Internet users’ personality traits to... [Read more]

Courtney Eckerle says, “There are so many different vendors in email marketing — how do you know that you’ve selected the right one for your technology needs? In this blog post, we will cover how to begin justifying the investment to others, and choosing the right technology for your company. Watch the full video to dive deep into three additional... [Read more]

Lucas Adamski is a well-known graphics designer, specializing in marketing graphics. Over the last several years he has released many packages of graphics that have improved websites, blogs and banner ads around the world... [Read more]

Xiaofeng Wang says, “Marketing leaders face the challenge of achieving a positive ROI —in fact, it is the top challenge for the digital marketers we surveyed in China earlier this year. Fortunately, a few marketers have managed to achieve this, and Spring Airlines is one of them. My recently published report, Case Study: Spring Airlines’... [Read more]

Susannah Morris says, “Between the changing leaves, pumpkin spice everything, and football season, fall is here. This also means that the holidays will be here before you know it! As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves. Instead... [Read more]

Julie Crabill says, “The press release has essentially remained the same since it came into use in the early 1900s: Headline, dateline, body, boilerplate and contact info. Of course, there is still a time and a place to use these to share your news with the world, but there are so many more creative ways than a press release to tell a story today,... [Read more]

If you are looking to increase your effectiveness in internet marketing, these collection of free training may be just what you need... [Read more]

Bridget Randolph says, “As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible. In the past this process has been relatively siloed, with separate URLs for desktop and mobile content... [Read more]

Patricio Robles says, “For years many have argued that Facebook is the biggest threat to Google’s dominance on the web, and some have even suggested that the social networking giant could one day challenge Google in search. The latter remains to be seen, but Facebook has taken a major step in that direction with the launch of Search FYI. About... [Read more]

Stefanie Flaxman says, “I’ve never claimed I invented the Internet, but at one time I thought I invented the idea of a digital business. Let me explain. In 2008, I set out to establish Revision Fairy, my own online editing and proofreading service. Since I wasn’t planning to interact with any clients in person or over the phone, my business,... [Read more]

Google is still king of the search engines. So marketers who want to do well need to keep Google in mind, whatever else they do... [Read more]

Daniel Faggella says, “How can e-commerce marketers get a serious leg up on the competition? By “framing” their customers for the perfect sale in their emails and marketing automation systems. There are two main parts to this article: the Pre-Frame (everything that happens before the opt-in) and the Post-Frame (everything that happens... [Read more]

Matthew Cook says, “Though pushy sales tactics are usually frowned upon in today’s business world, there is a time and a place for aggressive closing strategies. While they have a poor reputation, they’re sometimes the best option at the end of the sales process. However, it’s critical for salespeople to understand when and where to use... [Read more]

Rainmaker team says, “In the sixth part of The Mainframe’s series on membership sites, hosts Tony Clark and Chris Garrett discuss how to match your prices to the market and the factors involved in optimal price points. Listen in to find out all the details. In this episode of The Mainframe: The magic of compounding and continuity Why the cable... [Read more]

Fred Barton does like coffee, but that's not the point of his new product, 'CPA Coffee Shop Method'. Barton says he has been making good money (he mentions $1000 days) working from dozens of coffee shops as he travels around the world... [Read more]

Ian McKee says, “My view on ad-blocking has always been pretty hostile. I can’t understand why the same people who seem to value the web the most are the most likely to not want to make some kind of contribution to it. Value this content, network or platform? Either pay for it directly or accept that you will have to make some other trade-off. That’s... [Read more]

MOZ team says, “Outreach. It’s arguably the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale effectively, and it’s easy to fall into a rut. What should you be doing to maximize your success rate and to stand out from the crowd? In today’s Whiteboard... [Read more]

Ian Cleary says, “When was the last time you had a discussion about ROI for content marketing? If you’re involved in content marketing, you probably have that conversation every day. Dave Chaffey, CEO and co-founder of Smart Insights, presented on this topic at MarTech Europe in London this week. Producing high-quality content on a consistent... [Read more]

Gaurav Pandey says, “When Columbus first discovered Indian island, when Graham Bell first discovered telephone or, when Tim Berners Lee, first invented WWW (the Internet), they all would be happy of their own successes, and the world might also be praising their individual successes and their efforts. But let’s read it again but between the... [Read more]

Chris Lucas says, “Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far from earth-shattering. But if you dig a little deeper, you might notice a bigger vision that has Google shifting its AdWords platform... [Read more]

Carly Stec says, “What’s the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what’s an average viewability rate, anyways? These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a... [Read more]

Sarah Landrum says, “With 74 percent of online adults using social media, it has become an increasingly important part of any business’s comprehensive marketing plan. A business can use social media to connect with a variety of demographics and reach a wide audience. Social media is more frequently used now than ever before, which begs the... [Read more]

Kim Garst says, “Instagram can be an incredibly powerful platform for marketers. With nearly 28 percent of the U.S. population now using it, there is no better platform for marketers who want to promote visual content. While the app alone may be enough to get you started, using the right tools can really ramp up your results. For those who... [Read more]