IM NewsWatch, November 26, 2013 - ‘9 Lessons from an $11m Marketing Campaign – MOZ' and much more...

November 26th, 2013 at 2:57 am EDT

IM NewsWatch

Tuesday, November 26, 2013

‘US Online Holiday Sales Grow at a Double-Digit Pace for the Third Consecutive Year’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “US Online Holiday Sales Grow at a Double-Digit Pace for the Third Consecutive Year”. Sucharita Mulpuru says, “Forrester’s “US Online Holiday Retail Forecast, 2013“ launches today. In it, we predict that for the third consecutive year, online holiday sales (November and... [Read more]

‘Skimlinks Launches Link Creation Tool’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Skimlinks Launches Link Creation Tool”. Collins Says, “Skimlinks has launched Skimlinks Editor, a linking tool for content monetization. Skimlinks Editor is available in the Google Chrome Web Store, and it automatically notifies affiliates of monetization opportunities, and they can instantly compare... [Read more]

‘Social Media Marketing on the Go: 10 Mobile Apps Reviewed’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Social Media Marketing on the Go: 10 Mobile Apps Reviewed”. Radhika says, “Social media marketing can get hectic. Whether you’re promoting your blog, promoting your products or simply being social and building relationships online, being good at social media often means... [Read more]

Mobile Cash Formula: Create Mobile Apps in 30 minutes or less #ad

Mobile apps, whether for Google Android or for Apple iPad and iPhone, are big sellers.. And when they are built well, they have long shelf life, so you can sell them for a long time to come, which provides you with a passive income stream. If you only had a simple way to create mobile apps, you could create them one after another and profit from all... [Read more]

‘I’m A Google Fangirl – Here’s Why’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “I’m A Google Fangirl – Here’s Why”. Wakeman says, “I admit it. And recently I shouted it out loud on a webinar or podcast interview.I’m a Google Fangirl. Yep, I love Google, especially Google+. Every day, Google+ gets better, especially if you’re doing business online. And if you want toamplify... [Read more]

‘Getting Started with Video: Types of Videos You Can Create' – ‘The Future of Ink’ Blog

The latest article on the ‘The Future of Ink’ blog is titled “Getting Started with Video: Types of Videos You Can Create?. Lou Bortone says, “When it comes tomarketing your business (or your book) with video,there are dozens of potential paths to take. From traditional “talking head” videos to narrated PowerPoint videos toGoogle Hangouts,... [Read more]

‘Email Benchmarks: The Value of a Mobile Click, CTRs by Industry, Subscriber Activity Trends’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Email Benchmarks: The Value of a Mobile Click, CTRs by Industry, Subscriber Activity Trends”. Ayaz Nanji says, “Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales being completed on a tablet and 44% on a smartphone, according... [Read more]

Re-purposing a Cloned Blog #ad

Once you have a blog (or any WordPress site) set up the way you like it, it’s helpful to be able to clone it (for example, IM NewsWatch might be cloned to create Model Plane NewsWatch), but if it has been around a while, it will have posts and comments in it. You want the structural elements of the site in the new clone, but you probably don’t... [Read more]

’20 Statistics That Will Drive 2014 Marketing Strategies’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “20 Statistics That Will Drive 2014 Marketing Strategies”. Pam Dyer says, “As 2013 draws to a close, marketers are looking ahead to next year when social media marketing will begin to take center stage. No longer a luxury, it will become a must-have in 2014 marketing strategies.... [Read more]

’9 Reasons No One Is Reading Your Blog’ – HubSpot

The latest article on HubSpot blog is titled ”9 Reasons No One Is Reading Your Blog”. Pamela Vaughan says, “Look at you! You’re blogging! Likely because you’ve heard us (or countless other sources) tell you how important and beneficial it is for an effective inbound marketing strategy. So … where are all the readers? According... [Read more]

‘5 Ways to Win the Holiday Inbox Competition’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “5 Ways to Win the Holiday Inbox Competition”. Allison Howen says, “Thanksgiving week is finally here, which means the majority of online retailers have hit send on at least the first round of their holiday email campaigns. And even though email has proven to be a top performing channel,... [Read more]

RoyalMag WordPress Theme: For any business site #ad

AlexanderBeloev‘sRoyalMag WordPress Theme is a minimalist magazine WordPress theme that is also suitable for business sites. This is a new release (v. 1.1) of the theme he released several months ago. This version gives you many useful features: • It’s fully responsive so your content will always look good on any screen • Includes... [Read more]

‘Email Spam Traps and How to Avoid Them’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Email Spam Traps and How to Avoid Them”. Pamella Neely says, “Spam traps regularly catch well-meaning email marketers who would never think of themselves as spammers. Don’t let yourself be one of the marketers who will get stung by a spam trap this year, or in 2014. They can hurt your... [Read more]

‘Disqus’ Daniel Ha: Writing The Future Of Comments’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Disqus’ Daniel Ha: Writing The Future Of Comments”. Adriana Lee says, “Whether you know it or not, you’ve probably used Disqus. (If you’ve ever commented on a ReadWrite story, you’ve definitely used it. It’s the system we use here on our site.) According to Daniel Ha, 27, his company... [Read more]

‘Holiday Email Marketing: Will You Be On Santa’s Naughty List?’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Holiday Email Marketing: Will You Be On Santa’s Naughty List?”. Alyssa Nahatis says, “This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black Friday at $1.6 billion and Cyber Monday at $2.27... [Read more]

The Mobile King: Teach Mobile Marketing to Clients #ad

Jeremy Burns and the Source Code Gold Mine team has produced another “business in a box” for you, The Mobile King. It’s a business showing small businesses how to market to people on their mobile devices. With mobile devices growing in number so quickly, this is becoming a business opportunity for the alert marketer. This package gives... [Read more]

‘Three Marketing Tactics to Tap Into the Emerging Apple Demographic’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Three Marketing Tactics to Tap Into the Emerging Apple Demographic”. Charles Nicholls says, “Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales. When Orbitz admitted that it ranks products differently for Mac users, citing 20-30%... [Read more]

‘Are Twitter Ads Right For Your Local Business? How To Decide’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Are Twitter Ads Right For Your Local Business? How To Decide”. Chris Marentis says, “With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local... [Read more]

‘What The Modern Marketer Looks Like’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “What The Modern Marketer Looks Like”. Brittany Berger says, “As 2014 quickly approaches, marketers like us are ready to nail down the final details of next year’s marketing plan. It’s time to get out of the planning stages and into execution. As that transition starts,... [Read more]

Plugin Creation Blueprint – A plugin business for non-programmers #ad

Selling software can be a profitable business. Marketers are dependent on it. Every website needs software to keep it running. WordPress plugins are a popular software product that some marketers have chosen to specialize in, because of the wide appeal plugins have. At first, you might be reluctant to consider this a viable business for yourself because... [Read more]

‘SEO is now PR, but are PR agencies still not ready?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “SEO is now PR, but are PR agencies still not ready?”. Ian McKee says, “PR is no longer the future of SEO. It already is PR. SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are now creating content and... [Read more]

‘Gated vs. Ungated Content’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Gated vs. Ungated Content”. Pamella Neely says, “Imagine you are finishing up your latest content marketing project. Let’s say you have a terrific new ebook, video, or recorded webinar that you know your prospects will love. You upload this content to your site. You set up the landing... [Read more]

‘9 Lessons from an $11m Marketing Campaign’ – MOZ Blog

The latest MOZ blog post is titled “9 Lessons from an $11m Marketing Campaign”. James Porter says, “Most marketers would love to have the budgets that large corporations can play with, but the truth is that big-budget tactics don’t have to cost a huge amount of money. Here are some great lessons we can all learn from an immensely successful... [Read more]

‘A Content Marketing Experience Designed to Take Your Business to the Next Level’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “A Content Marketing Experience Designed to Take Your Business to the Next Level”. Brian Clark says, “It’s a frightfully familiar scenario. Smart, motivated people attend an online marketing conference, and get overwhelmed with fascinating facts, figures, and tactics. They then get back... [Read more]

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