Barry Moltz says, “People have always placed a lot of credibility in the reviews of others. On Amazon, eBay, Yelp or TripAdvisor, when they read what other consumers have said about products and services purchased, they place a higher value on this than any direct advertising from the company. This should not be a surprise since consumers see... [Read more]

Tracy Maple says, “IBM client web sales rose 12.1% last weekend, while ChannelAdvisor reports 13.9% growth in sales last week for merchants on Amazon. Online sales the weekend before Thanksgiving increased 12.1% compared with the same period in 2014, according to data from IBM released Monday. Meanwhile, ChannelAdvisor reported that its clients’... [Read more]

Martin Beck says, “Last minute shopping for holiday customers? There’s still time on Facebook and Instagram. The social network is rolling out a new ad-targeting segment to enable brands to zero in on people who are highly engaged with content related to holiday shopping, including Black Friday and Cyber Monday. The segment, which will run... [Read more]

If your YouTube video isn’t viewed, it won’t be of much use to your business. That’s why so many marketers work hard at building up their count of views. The first key to a large number of views is that your video matches the needs of viewers and gives them good content about the topic they are searching for. There are other helpful... [Read more]

Shelby Dorsey says, “At MarketingExperiments, sister company of MarketingSherpa and parent company of MECLABS, we believe in testing. Our Web clinics are a testament to this belief – every month we share research that is designed to help marketers do their jobs better. This culture of testing encouraged me to run my own test. First, I ran... [Read more]

Danny Wong says, “The loudest content medium out there has finally learned how to be quiet. In 2015, web design moved away from information overload to an aesthetic revolving around empty space and simplicity. Taking a cue from magazines, web pages are using large high-definition photographs and typography to lure in readers with eye-pleasing... [Read more]

Carly Stec says, “The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify … or maybe that’s just me. Either way, the holiday season is here, and marketers are gearing up to finish off the... [Read more]

When marketer, Jay Garces Jr., first started out as a beginner in CPA marketing, he used the content locking technology from the major CPA Networks... [Read more]

Ian Harris says, “In 2012, we conducted research into how the recession had affected attitudes towards global trading opportunities. We found that many of the respondents had been forced to rely heavily on global markets to maintain or grow their revenues. One of the recession’s ‘silver linings’ was that it changed the ‘tunnel vision’... [Read more]

Paddy Moogan says, “Content marketing is hard. The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done. It’s a bit like link building, where someone may say, “Just build great content and the links... [Read more]

Demian Farnworth says, “Once in a while, wouldn’t it be nice if there was a way to publish a piece of stunning content without writing it from scratch? You’re in luck, content marketer, there is. But wait … No doubt right about now you’re wondering if I’m depriving some village of their idiot. If maybe I hit bottom and kept digging?... [Read more]

A brand new WordPress review theme called 'Intensivo' has just been released by Leonardus Chang. If, like many of us, you are an affiliate marketer, then you might want to see this professional theme for building affiliate stores... [Read more]

Courtney Eckerle says, ““I think that mobile is one of the most profound changes we’ve seen in marketing in years,” John Costello, Global Marketing & Innovation, Dunkin’ Brands, Inc, said when I sat down with him in the MarketingSherpa Media Center at DMA’s event &THEN. ‘America Runs on Dunkin’ is more than just a slogan,... [Read more]

Jacob McMillen says, “Online marketing is a world fraught with danger. Some dangers are obvious. Others… not so much. The fact that 83.7% of companies report that merely hiring for content marketing is either “somewhat difficult” or “difficult” hints at the underlying instability those in the marketing profession face. The truth... [Read more]

Matt Lindner says, “Online sales account for more than 55% of the company’s overall growth so far this year. Adding a more personal touch paid dividends online for Williams-Sonoma Inc. during the third quarter of fiscal 2015. Williams-Sonoma, No. 20 in the Internet Retailer 2015 Top 500 Guide, reported online sales of $628.2 million during... [Read more]

That's what Mark Thompson and Matt Callen call their brand new 'EasyVSL 2.0'. And they may be right.  With this new software, you get a lot of flexibility in creating your sales letters... [Read more]

Merritt Maxim says, “Last week, Courion announced its acquisition of Nova Scotia-based SecureReset, which, through its QuickFactor product, provides mobile-based two-factor authentication (2FA). This is the fourth acquisition of a 2FA startup by an enterprise software vendor in 2015: · Twilio acquired Authy, February 2015 (purchase... [Read more]

Firas Kittaneh says, “Every business has a product or service worth promoting, but a prolific marketing presence should not be your main goal. A thoughtfully planned and well-executed campaign can easily outperform lazy, mass-media ad buys. To save money, time and headaches, entrepreneurs eager to attract an audience and acquire customers at... [Read more]

Matthew Scott says, “Like most small marketing agencies, we used to get 90% of new clients from referrals. If we had more time, we’d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So we had to come up with a different solution. As... [Read more]

'FunnelKit Go' is a WordPress plugin that lets you to create squeeze pages, sales pages, webinar pages, upsell pages, downsell pages, and thank you pages in a matter of minutes... [Read more]

Jay Leary says, “Stating the obvious here, but content is a massively important part of any inbound marketing campaign. The problem that most of us run into — and I know this well from years of SEO consulting with publishers — is that even “good” content can fade from view without a share, link, or conversion. Engaging an audience... [Read more]

Barry Levine says, “Marketers have so many tools tracking so much data, it’s a wonder they have time to get any work done. To help with this never-ending challenge, Boston-based Databox released this week its free, watching-over-all app. It’s currently available for iOS or Android devices in an invite-only beta version. You set up the app... [Read more]

Jack Simpson says, “We are constantly being told that the publishing industry is suffering, yet sites such as BuzzFeed continue to flourish by finding new ways to create content that people want to share. But BuzzFeed is focused on the younger, cat-gif-loving generation, as are many of its competitors. Now, new publishers are beginning to find...&nnbsp;[Read more]

Matt Aunger says, “If you find yourself intimidated by the concept of creating video content, you’re not alone. Every minute of the day, YouTube users alone upload 72 hours of new video content, not to mention uploads to Facebook, Vimeo, Daily Motion or Wistia. With all that noise, making your video stand out, increasing engagement and... [Read more]

Christopher Jan Benitez says, “In the world of post-Penguins and post-Pandas, the phrase “SEO automation” sounds taboo. It is easy to think of this term as “black hat” when tools like SeNukeXcr and XRumer help webmasters build hundreds of backlinks and attract thousands of visitors with a few clicks of a button. You do not have... [Read more]

Kristen Dunleavy says, “Has a business ever made you feel really special? One time, my favorite weather app/cattweeted at me and it made my day. Social media is a great place to start those relationships with your customers, but email marketing can take them to a whole new level. Linked email campaigns can make each person in your audience feel... [Read more]

Amy Gesenhues says, “Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11 percent year-over-year increase compared to last year. With so much up for grabs between now and the end of the year, brands are already escalating their email marketing campaigns as we enter the holiday season – but, reaching consumers... [Read more]