IM NewsWatch, May 29, 2013 - Latest IM News including ‘Perk Up Your Email Marketing Efforts – Copyblogger’ and much more...

May 29th, 2013 at 3:51 am EDT

IM NewsWatch

Wednesday, May 29, 2013

‘A Methodical Approach to Content Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “A Methodical Approach to Content Marketing”. Ryan Farrell says, “It is a popular trend these days. When asked what is a golden strategy for gaining traction and sparking conversation online, the default term that gets tossed around with more reckless abandon than a frisbee at... [Read more]

‘Content Marketing: Beyond Gutenberg’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Content Marketing: Beyond Gutenberg”. Doug Kessler says, “In a recent B2B Huddle event in the UK, I was asked to speak about The Future of Content Marketing. It’s a great brief: Content marketing has come such a long way in the last year or two and it feels like a good time to press... [Read more]

‘3 Quick Ways to Perk Up Your Email Marketing Efforts’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “3 Quick Ways to Perk Up Your Email Marketing Efforts”. Beth Hayden says, “Steve Jobs famously misquoted Picasso when he said, “Good artists copy; great artists steal.” What Picasso really said was, “At a recent social media marketing conference I attended, I was surprised to hear... [Read more]

Bill Guthrie’s Facebook Pages Blueprint for beginners #ad

Bill Guthrie has been working with Facebook quite a while now, and he has learned more than a little about how to market on it. In fact he has taught many others how it’s done. Now, Guthrie has condensed a pricey four-week course he has taught into a 42-page ebook he calls Facebook Pages Blueprint. It designed so that beginning marketers can grasp... [Read more]

‘Disavowed: Secrets of Google’s Most Mysterious Tool’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Disavowed: Secrets of Google’s Most Mysterious Tool”. Cyrus Shepard says, “To many webmasters, Google’s Disavow Tool seems a lifesaver. If you’ve suffered a Google penalty or been plagued by shady link building, simply upload a file of backlinks you want to disavow, and BOOM – you’re... [Read more]

‘Big Bonus for the Big Idea Mastermind’ by John Chow

John Chow’s latest blog post is titled “Big Bonus for the Big Idea Mastermind”. Chow says, “We’ve written about the Big IdeaMastermind (BIM) before. This is the systen founded by that Internet traffic king, Vick Strizheus. With zero marketing dollars and a modest mailing list of just 1,300 subscribers, Vick Strizheus generated $710,000 in... [Read more]

‘Email Marketing: Airbnb nets 600 bookings with non-promotional email’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: Airbnb nets 600 bookings with non-promotional email”. Adam Sutton says, “Open any inbox in December and chances are you will find a holiday greeting email. Marketers send them year after year, and it can be difficult to know how to create a fresh message — and how... [Read more]

The Definitive Solo Ad Rolodex, ad sources for many niches #ad

David Eisner is an acknowledged expert in marketing through solo ads. He just released his new The Definitive Solo Ad Rolodex, 2013 Edition, an update to his popular guide. It’s the 3rd edition of a guide that has already sold over 4000 copies and has extensive improvements. The Definitive Solo Ad Rolodex answers the #1 most frequent solo ad question:... [Read more]

‘Cutting Edge ROI Tricks’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Cutting Edge ROI Tricks”. Schoemaker says, “Gab Goldenberg did a interview with me last week making me spill my guts showing what we currently do to get the highest ROI for our clients and our own stuff”. Cutting Edge ROI Tricks ShoeMoney Blog  [Read more]

‘What the Arrested Development Re-Launch Tells Us About the Future of Mass Media’ – HubSpot

The latest article on HubSpot blog is titled ”What the Arrested Development Re-Launch Tells Us About the Future of Mass Media”. Dan Lyons says, “Last week, my colleague Ginny Soskey wrote afantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. If you haven’t read it, you really need... [Read more]

‘How to Inform, Respond to Customers’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How to Inform, Respond to Customers”. Kathleen Fealy says, “Many of the local businesses I work with have the same question at one time or another, “How do I know what my customers care about?” Business owners know that a site or social media channel needs to have its content developed... [Read more]

Replace Manual Social Media with Promote Me Pro #ad

Sean Donahoe had a dream of finally automating all his Social Media (Twitter, Facebook, LinkedIn, Pinterest and Google+) posts so he could create a never-ending stream of commissions. In fact, he wanted to launch a full social media campaign that attracted customers from his multiple accounts and networks, and do it all with automation. Based on his... [Read more]

‘Working in a Post-Penguin 2.0 Web’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Working in a Post-Penguin 2.0 Web”. Michael Garrity says, “Late last week, Google launched its most recent algorithm update in the form of Penguin 2.0. There was a lot ofspeculative discussion leading up to the release about just what changes this new Penguin would reveal. For now, less... [Read more]

‘Check Out Flickr’s Clever Job Posting for Programmers’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Check Out Flickr’s Clever Job Posting for Programmers”. Seth Fiegerman says, “Yahoo unveiled a major redesign of Flickr’s website last week, and now it looks like the company is taking a clever approach to recruiting engineering talent to Flickr’s team. Flickr has added... [Read more]

‘Five reasons you should stop using no-reply email addresses right now’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five reasons you should stop using no-reply email addresses right now”. Michael Linthorst says, “A lot of email marketers use no-reply addresses to send their emailings. The wide variety of excuses to do so range from ‘Nobody answers my emails anyway’ to ‘I don’t want... [Read more]

Amazon Minisite MegaProfits System: Build and flip Amazon affiliate sites #ad

Lisa Gergets has long experience building Amazon affiliate sites and then selling them on Flippa for a good steady profitable business. By using this business model, Gergets avoids the hassles of maintaining the site and continuing to build over time. She builds it, sells it, and moves on to the next one. In Amazon Minisite MEGAProfits System, she gives... [Read more]

‘The latest post on ‘ReadWrite’ is titled “Women Collaborating With Social Media More Than Men [Infographic]“.’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “The latest post on ‘ReadWrite’ is titled “Women Collaborating With Social Media More Than Men [Infographic]“. Brian Proffitt says, “The contraction of the PC market continues faster than ever, eaten by the rapid growth of the tablet market, which is expected to outsell laptop and... [Read more]

‘Beyond AdWords: Demand Side Platforms Explained’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Beyond AdWords: Demand Side Platforms Explained”. Ratko Vidakovic says, “Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain the concept of a DSP to others is: “Isn’t that kind of... [Read more]

‘Bad News for Bitcoin? Feds Shut Down ‘Paypal for Criminals’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Bad News for Bitcoin? Feds Shut Down ‘Paypal for Criminals”. Lorenzo Franceschi-Bicchierai says, “In what could be a bad sign for the future of Bitcoin, the feds have shut down Liberty Reserve, a virtual currency exchange system that prosecutors claim was a $6-billion money-laundering... [Read more]

New-Gen CPA; finding CPA buyers with Twitter #ad

CPA Marketer Ezra Wyckoff has been working on his CPA business for a long time. He’s the marketer who released CPA Cash Kings (no longer available) last month, for example. Now, in the process of building his own CPA business, he has found an additional method of sending targeted traffic to CPA offers; he uses Twitter in a unique way. He shares... [Read more]

‘Women Collaborating With Social Media More Than Men [Infographic]’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Women Collaborating With Social Media More Than Men [Infographic]“. Brian Proffitt says, “While men buy into the productivity of social media use in the workplace more than women, it’s women that actually use those tools more than their male colleagues. A new study from Ipsos commissioned... [Read more]

’101 Awesome Marketing Quotes, Revisited [SlideShare]‘ – HubSpot

The latest article on HubSpot blog is titled ”101 Awesome Marketing Quotes, Revisited [SlideShare]“. Rachel Sprung says, “When I first started at HubSpot a couple years ago, one of the first pieces of content I was asked to help create was a compilation of marketing quotes from a bunch of really smart people in the inbound marketing... [Read more]

‘Planning A Pinterest Contest? Don’t Forget One Pin Is Plenty’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Planning A Pinterest Contest? Don’t Forget One Pin Is Plenty”. Amy Gesenhues says, “In an attempt to keep marketers from diluting Pinterest’s core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year,... [Read more]

How to write Good Kindle fiction fast #ad

There are plenty of training opportunities for Kindle authors. Most of them, though, either deal with the technical aspects of formatting and publishing a Kindle book or the techniques needed to create a non-fiction book. In reality, fiction is where the biggest opportunities are. Fiction is the biggest seller on Kindle- by far. Michelle Spiva has created... [Read more]

‘When bad content happens to good websites’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “When bad content happens to good websites”. Louis Gudema says, “Publishers with quality content are undermining their brands and providing their visitors with a poor experience by attempting to maximize revenue through paid links to poorly targeted, often low-quality third-party... [Read more]

‘YouTube’s New Tool Makes it Easy to Create Slow-Mo Videos’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “YouTube’s New Tool Makes it Easy to Create Slow-Mo Videos”. Emily Price says, “What turns an average video into a spectacular one? Slow motion. Working under the premise that “slow-mo makes everything better,” YouTubeadded a new slow motion enhancement tool to its built-in editor... [Read more]

‘Expectations Lowered For Apple’s Big Developers Conference (WWDC) In 2013’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Expectations Lowered For Apple’s Big Developers Conference (WWDC) In 2013″. Noah Kravitz says, “Apple will preview iOS 7 and OS X 10.9, its next-generation desktop and mobile operating systems, at its World Wide Developers Conference (WWDC 2013) next month in San Francisco. The official... [Read more]

Social Sharing Monitoring: what are they saying about you? #ad

If knowledge is power, social knowledge is social power. That's why Mark Thompson and Eric Nelson invented WP SignalTracker. [Read more]

‘Why do most marketers have split personalities?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Why do most marketers have split personalities?”. Kari Havard says, “Do marketers suffer from schizophrenia? Do we unwittingly switch between being “normal people” to being blinkered marketers? Do we lose sight of our own emotions and passions and turn into metric... [Read more]

‘Small Businesses Find ROI in Social Media’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Small Businesses Find ROI in Social Media [Infographic]”. Verónica Maria Jarski says, “Small businesses can find a return on investment (ROI) in social media, but they have a hard time with Facebook. A new study from Manta provides insight from more than 1,200 small-business owners regarding... [Read more]

‘Only 7 Tickets Left for The Home Business Summit’ by John Chow

John Chow’s latest blog post is titled “Only 7 Tickets Left for The Home Business Summit”. Chow says, “I was given 50 tickets to give away for the Home Business Summit happening June 7-9 in beautiful Long Beach, California. I am now down to the final seven tickets. Would you like one of them? I am speaking at”. Only 7 Tickets Left for The... [Read more]

Local Business WP Mobile Themes Vol.4, for five more businesses #ad

Mark Sandquist has released his latest set of mobile sites for offline businesses. If you consult for local businesses, these templates will enable you to quickly set up sites for your clients. Businesses included in this latest set are: • Coffee Shop • Pet Shop • Pub • Hotel • Daycare Each template in Local Business WP Mobile... [Read more]

‘Feedvisor Takes the Rules out of Repricing’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Feedvisor Takes the Rules out of Repricing”. Allison Howen says, “Wouldn’t it be nice if your repricing solution took into consideration the amount of money that your customers are willing to spend for products? Well, that is exactly what Feedvisor does. This self-learning repricing solution... [Read more]

‘Online Videos More Effective Than TV Advertising’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Online Videos More Effective Than TV Advertising”. The BusinessNewsDaily team says, “Advertising executives admit the tide of ads is changing and online video ads are taking the lead, new research has found. 75% of ad agency executives say that online video ads are more effective than traditional... [Read more]

‘Eight brilliant mobile product pages’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Eight brilliant mobile product pages”. David Moth says, “There is no exact template for designing mobile product pages as the small screen size means its up to each retailer to work out which features are most important for their customers. On an ecommerce site you can afford... [Read more]

‘WordPress Hits The Decade Mark: An Appreciation’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “WordPress Hits The Decade Mark: An Appreciation”. Brian Proffitt says, “On Memorial Day, while the U.S. was basking in the glow of the first holiday of unofficial summer, the software known as WordPress celebrated its tenth anniversary. WordPress began as a forked project in 2003, when Matt... [Read more]

Don’t let social media sap your energy and time

Guy Kawasaki has something to say to all marketers about productivity, effectiveness and authenticity in our use of social media. On May 13th, Hubspot.com posted his explanation of how he uses social media. Now he has made that article available in a MS Word file, and he has given us permission to make it available to you. You can download it here: Guy... [Read more]

Reminder- ‘Conversion Conference Chicago 2013′, June 11-13

The ‘Conversion Conference Chicago 2013′ is taking place at McCormick Place – West Building, 2301 S. Lake Shore Drive, Chicago, Illinois on June 11-13. The ‘Conversion Conference Chicago 2013′ team says, “Whether you’re a marketer, analyst, web designer, or you are involved in generating results and revenues... [Read more]

Reminder- Econsultancy’s Google+ Hangout on ‘Managing Integration’, May 29

Econsultancy is hosting a Google+ Hangout on ‘Managing Integration’ on Wednesday, May 29. Ryan Sommer says, “Here is a bit more background on the panelists and the topics/agenda we have in store. You can set a reminder with your Google+ profile by following the link above, and don’t forget to join the conversation live Wednesday... [Read more]

Reminder- ‘Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement‘ – Third Door Media Webinar May 30

Third Door Media is hosting a webinar on Thursday, May 30 at 1.00 pm EDT. The topic of the webinar is “Increase Shares, Tweets, Likes, and Pins to Fuel Search and Drive Engagement”. The TDM team says, “Social signals including shares, Likes, Tweets, and Pins are changing where, when, and how people search. Up to 70% of the visitors... [Read more]

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