IM NewsWatch, May 20, 2014 - ‘7 Rules of Conversion-Friendly Content Marketing Design – HubSpot' and much more...

May 20th, 2014 at 8:10 am EDT

IM NewsWatch

Tuesday, May 20, 2014

‘Four Email Marketing Tips to Help You Get the Most Out of Gmail’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Four Email Marketing Tips to Help You Get the Most Out of Gmail”. Edward Touw says, “In the past few years, Gmail has been making a lot of waves in email marketing: priority inboxes, promotions tabs… Every new release seemed intended to make life harder for email marketers. But if we... [Read more]

‘2014 Social Media Marketing Industry Report’ – TopRank Blog

The latest TopRank blog post is titled “2014 Social Media Marketing Industry Report”. Lee Odden says, “Mike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report based on a survey of over 2,800 marketers. It’s a pretty robust report at 50 pages and covers the gamut of social media marketing... [Read more]

‘Google Adds More Recommendations To Its PageSpeed Insights Tool’ – ‘Marketing Land’ Article

The latest article on ‘Marketing Land’ is titled “Google Adds More Recommendations To Its PageSpeed Insights Tool”. Barry Schwartz says, “Google announced they’ve updated their PageSpeed Insights Tool to included five new recommendations around mobile usability and speed. The new recommendations include: Configure... [Read more]

Why Are Silo Sites So Effective? How can you build one? #ad

Peter Garety is releasing new software at Noon EDT today, called P1 Traffic Machine. It turns your website into a silo-based site. Silo-based sites are good for your visitors and for search engines. when you create Silo architecture for your site you divide your content into categories and link all the posts in a category together, and the whole chain... [Read more]

‘Google Analytics: Using Timeframe Comparisons’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Using Timeframe Comparisons”. Kevin Webster says, “Merely looking at graphs and numbers in Google Analytics for today, this week, or this month won’t tell an entire story. It will simply give you a glimpse of your current performance. To really analyze in depth, add... [Read more]

‘4 Simpe Steps To Improving Your Landing Pages’ by John Chow

John Chow’s latest blog post is titled “4 Simpe Steps To Improving Your Landing Pages”. Chow says, “First of all, it’s clear we all know what landing pages are, correct? If not, it’s basically the page on your site that users land on when clicking on an ad from a different site. Landing pages are crucial when it comes to PPC conversion rates,... [Read more]

Local Domain Empire: how to sell domains to local businesses #ad

The Local Domain Empire course is based on Gene Pimental‘s real experiences as a professional “domainer” (i.e., a person who buys domains to sell to others) and also based on the knowledge gleaned from others who have been selling local domain names for years. Local domain names are attractive to local businesses, and will continue... [Read more]

‘Social is the Key to Mobile Retargeting’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Social is the Key to Mobile Retargeting”. Allison Howen says, “Social is key when it comes to retargeting on mobile devices. In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important... [Read more]

’7 Rules of Conversion-Friendly Content Marketing Design’ – HubSpot

The latest article on HubSpot blog is titled “7 Rules of Conversion-Friendly Content Marketing Design”. Sam Kusinitz says, “Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part — and the part that’s a little less... [Read more]

‘How to assess if your site is at risk of a Google penalty’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to assess if your site is at risk of a Google penalty”. Marcus Tober says, “Many large brands are thought to have fallen victim to a Google penalty for infringing the search giant’s guidelines against web spam. How can you tell if your site might be at risk? The consequences... [Read more]

‘Report: Twitter Mulling Acquisition of SoundCloud’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Report: Twitter Mulling Acquisition of SoundCloud”. Seth Fiegerman says, “Twitter may be considering what could be its biggest acquisition yet. Peter Kafka at Re/code reports that Twitter is mulling a deal to buy SoundCloud, a popular online community for sharing and discovering music.... [Read more]

YouTube PowerSlam: YouTube videos that build your business #ad

Sandy DuPlessis has just released the third generation of her YouTube marketing training and software package, called YouTube PowerSlam. This package has stood the test of time. Each new generation of this training builds on the last and adds new helpful techniques that can improve your video marketing using the free Yahoo video platform. DuPlessis... [Read more]

‘A Product-Based Approach to CRO’ – MOZ Blog

The latest MOZ blog post is titled “A Product-Based Approach to CRO”. Craig Bradford says, “There are many best practices in product design that can be of immense help to marketers working on improving conversion rates. Craig Bradford’s background is in products, and he shares his tips in this post“. A Product-Based Approach to CRO MOZ... [Read more]

‘Are You Sacrificing Future Trust for Sales Today?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Are You Sacrificing Future Trust for Sales Today?”. Yael Grauer says, “The first lesson you learn in sales is how to qualify a lead. After all, speaking with someone who’s not legitimately interested in your product or service is a waste of your time — and theirs. But there’s something... [Read more]

‘Value Proposition: Which of your value claims is most appealing to new customers?’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: Which of your value claims is most appealing to new customers?”. Selena Blue says, “Is there another audience, beyond your current one, that could appreciate what you’re already doing right now? That group of potential customers could find value in what you have to... [Read more]

Sufferers from tinnitus seek solutions; get paid to help them #ad

Millions of people suffer from tinnitus, often called “ringing in the ears”. It’s a disease that plagues many, many people. For many, the noise in their ears “drives them nuts.” They would do anything for improvement. And they would reward the person who helps. There’s a high-converting product on Clickbank that addresses... [Read more]

Reminder- ‘Content Marketing World 2014′, Ohio, September 8-14

The Content Marketing Institute is hosting ‘Content Marketing World 2014′ event in , Cleveland, Ohio on September 8-14. Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content strategy... [Read more]

‘Three reasons why customers abandon your site and how to make them stay’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Three reasons why customers abandon your site and how to make them stay”. Rachel Serpa says, “In the classic late 80s film “Field of Dreams,” Kevin Costner is inspired to turn his cornfield into a baseball field after hearing a mysterious voice whisper the famous line,... [Read more]

‘Report: Facebook Working on Another Snapchat Competitor, Slingshot – ‘Mashable’

The latest post on ‘Mashable’ is titled “Report: Facebook Working on Another Snapchat Competitor, Slingshot”. Todd Wasserman says, “Just weeks after finally putting its would-be Snapchat killer Poke to rest, Facebook may be looking to test the disappearing-message waters again with a Snapchat rival called Slingshot. The Financial... [Read more]

Automated video blogs may make money for you #ad

Some blogs earn thousands of dollars a month by posting funny videos. How do they discover all those videos? Can you find videos like this, too? Yes, you can find videos that enhance your marketing in just about every niche imaginable using Video Jeet. This new software from Cyril Gupta is the video marketer’s friend. Video Jeet is the only 100%... [Read more]

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