Mudit Vyas says, “Digital marketers keep on looking out for new trends emerging every year to tap into the vast unexplored market. If we look at a potential customer, he/she is networking into an array of social channels, through multiple devices and platforms in one or the other way. Businesses try hard to engage and grow consumers through these... [Read more]

Verónica Jarski says, “Smart marketers know that marketplace insight is one of the most valuable benefits of social media. But knowing about social media research and actually conducting it are two different things. Here’s what you need to know to get started in social media research, according to the following Insights in Marketing infographic. “Don’t... [Read more]

Austin McCraw says, “I recently overheard an interesting conversation at a Westin hotel check-in counter. It went something like this: “… and we’re energy efficient!” said the Westin receptionist. “That’s great …” the customer’s hesitating response was only met with her static smile. “So … What does that have to do with... [Read more]

Sadly, things can go wrong with the best website plans: • A server can crash, taking down your site and data, • Hackers can penetrate your best defenses and take over your site and hold it for ransom or use it to promote their ideology. • Your hosting company can go out of business and leave you with nothing. (It’s happened to us... [Read more]

Barry Levine says, “Adobe is unleashing today what it describes as the next-gen version of its Marketing Cloud. “Marketing is really the experience business,” director of product marketing Kevin Lindsay said a press briefing, adding that this newest release enlarges the Cloud’s customer experience capabilities. There’s a truckload of additions,... [Read more]

Steven Wright says, “In the days before Waze, Google Maps, or even Mapquest, when I needed to figure out how to get somewhere in Southern California, I relied on the Thomas Guide. Still available for many areas, the thick, spiral-bound tome was the location bible. It was not the easiest thing to use. Everyone’s copy was dog-eared through constant... [Read more]

Aaron Ross says, “What’s the difference between the sales email no one opens and responds to and the one that generates dozens of new customers? Is it the subject line, the length, the way the copy is written, or the ideas contained in the content? The answer is a combination of all of the above. Start tracking the performance of your sales... [Read more]

If you are like IM NewsWatch, you use Paypal to process all your receipts. That's normal since there are many advantages for you and for your customers when you use Paypal. That works pretty well for a consumer who makes a few purchases each year. But as a marketer, you need to have all your Paypal data at hand, quickly and easily. You don't want to have to crawl around in the depths of the Paypal site to find it... [Read more]

Dr. Peter J. Meyers says, “The wireless industry in the United States is both massive and competitive. According to an IDC report, over 184 million mobile phones were shipped to US customers in 2014, with an estimated 191 million in 2015. The vast majority of consumers, even in 2015, report browsing products online but purchasing in-store (73%,... [Read more]

Kym Reynolds says, “More data is not necessarily a good thing. It needs to be actionable, providing marketers with insight. If it’s not, then perhaps now is the time to invest in new technology. Real-time contextualisation is here Your customers are engaging with your business across an increasing number of touchpoints – websites, social... [Read more]

Abhishek Shankar says, “Mobile has transformed the economic and social landscape of the world. Internet access, either through a wireless network, wireless access point, or fixed broadband connection, gives individuals a gateway to an online experience that is expanding by the day. Entertainment, Utilities, services, whatever you can think of. The... [Read more]

Simon Lim has released a brand new set of marketing tools and resources for consultants who help local businesses start marketing online. Local businesses often are fearful of starting out online.  They worry about whether they will be pouring money down the drain.... [Read more]

Demian Farnworth says, “Perhaps you are a journalist by trade, dreaming of working in a big, bustling city like Seattle or a cozy college town such as Athens, Georgia. Maybe you are a die-hard copywriter, having cut your teeth on direct response campaigns through snail mail, but you’re looking for a faster-paced challenge. Or maybe you are... [Read more]

Tamar Weinberg says, “Content analytics platform TrackMaven has released interesting data in its 2016 Social Media Inflation Index, a report that deeply analyzes brand audience growth across Facebook, Twitter, Instagram, Pinterest and LinkedIn throughout 2015. Looking at nearly 27,000 brands in all industries, the report sought out the average... [Read more]

Matt Banner says, “You may have heard that the traditional marketing funnel is dead. It’s true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process than can start and stop in various parts of the funnel. With so many key entry and engagement points and possibilities, many... [Read more]

We don't know why, but for the last 6 weeks or so, hackers have been trying to get inside IM NewsWatch. So far, none has succeeded. We have worked hard to protect the site, so we are hoping that they never will... [Read more]

Thomas Husson says, “I quite like this provocative sausage dog picture because it forces marketers to think differently about responsive web design (RWD). More often than not, marketers scale content down to fit a smaller screen; because they then claim that they use RWD and have some mobile apps, they think they have checked the mobile box. In... [Read more]

Jill Rowley says, “Bad selling is nothing new — it’s as old as sales itself. But just as the internet heralded in new ways for sellers to research, connect with, and engage their buyers, it also gave shifty salespeople brand new ways to deceive, spam, and annoy. To me, the fundamental disconnect that leads to bad sales has to do with... [Read more]

Perry Marshall says, “It’s now impossible to go outdoors without seeing people with their heads buried in their mobile devices. At the store, at our kids’ soccer games, at a restaurant, and even in our cars, we’re addicted to our smart­phones. And your prospects are no different (in fact, many of those people you see buried in their phones... [Read more]

Andrew Darius has a new software tool, 'Push Response' that allows people to sign up for (and allows you to build) a list of people who visited your website Then it allows you to broadcast promotions to them without email. With this new technology, you can bypass all the email problems and get more traffic and sales by sending messages directly to people’s computer desktops and to Android mobile devices... [Read more]

Mark Leech says, “How do you drive more organic traffic by efficiently enhancing your content strategy using only free tools? Here’s a 2,500 word how-to guide. Why free Google tools? The range of tools available to big agencies and brands can unearth a plethora of useful data to help understand SEO and content focuses. Tools like SEMrush,... [Read more]

Ginny Marvin says, “To help publishers address the nitty-gritty activities involved in implementing ad viewability, the IAB published a primer with tactical tips and best practices on Tuesday. The primer focuses on what publishers can do on the ad tech side of the business, including managing relationships with vendors, agencies and advertisers. While... [Read more]

Andrew Werner says, “A recent survey from The Relevancy Group shows that marketing executives view email as the most trusted marketing channel for revenue generation. I work with clients every day that are driving real business results from their email programs. But it’s not as easy as hitting send. The email programs that drive results are... [Read more]

Tommy Wyher says, “Are you finding it difficult to communicate effectively online? If so, you should consider using the latest video technologies to solve this problem. The latest video technologies allow companies to interact with a wide range of audiences, like never before. Below are some of the most effective ways video technology can help... [Read more]

David Z. Morris says, “Last week saw a major shift in the new media landscape, as Twitter switched all of its users to a so-called “algorithmic feed.” That means users will be more likely to see tweets that match their own preferences, rather than just the most recent ones. At the same time, Instagram was reported to be testing similar changes. From... [Read more]