IM NewsWatch, March 20, 2013 - Latest IM News including ‘Attract Customers to Your Community with Content – SEOmoz’ and much more...

March 20th, 2013 at 4:00 am EDT

IM NewsWatch

Wednesday, March 20, 2013

‘This Ad Agency Charges $999 For A Single Tweet’ – Business Insider

The latest article on Business Insider is titled ”This Ad Agency Charges $999 For A Single Tweet”. Laura Stampler says, “The self-proclaimed World’s Fastest Agency launched yesterday, and it has a strange new business pitch: 1) Deposit $999 via PayPal to Ideas@FloydHayes.com 2) Send client brief via DM to @fastestagency 3)... [Read more]

‘Social Media Strategy Step 1: Find Your Audience’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Social Media Strategy Step 1: Find Your Audience”. Jon Thomas says, “I’m a child of the 80s and a teenager of the 90s. Though my parents didn’t spoil me with riches, they did hop on the Internet bandwagon early. It’s a pretty impressive and serendipitous thing, if you... [Read more]

Reminder- ‘Why AuthorRank is the Future of SEO and What You Need to do About it Now‘ ‘Business 2 Community’ Webinar May 8

‘Business 2 Community’ is hosting a webinar on Wednesday, May 8 at 2.00 pm ET. The topic of the webinar is “Why AuthorRank is the Future of SEO and What You Need to do About it Now”. The ‘Business 2 Community’ team says, “If you’ve followed SEO and Internet marketing news over the past year or so, you’ve no doubt come... [Read more]

Auto Reputation Suite: software for Marketing Consultants #ad

Dan Lew just released Auto Reputation Suite, a suite of software to help consultants provide reputation management services. This software is the consultant’s solution for quickly finding clients in need of repotation improvement, quickly get your offer in front of them, and then quickly providing the service they need. Auto Reputation Suite searches... [Read more]

Second Reminder- ‘Five Common Pricing Roadblocks’ MarketingProfs Seminar March 21

MarketingProfs is hosting a seminar with Heidi Cohen on Thursday, March 21 at 12.00 pm ET. The topic of the seminar is “Five Common Pricing Roadblocks (and How to Get Around Them)”. MarketingProfs team says, “Pricing is tough. It has a direct impact on your business’s ability to make money. Compound that with today’s... [Read more]

Reminder- ‘Boost Sales by Starting and Developing Your Business Blog‘ ‘Business 2 Community’ Webinar April 3

‘Business 2 Community’ is hosting a webinar on Wednesday, April 3 at 2.00 pm ET. The topic of the webinar is “Boost Sales by Starting and Developing Your Business Blog”. The ‘Business 2 Community’ team says, “Are you still trying to figure out how to incorporate a blog into your company’s activities? The concept of blogging... [Read more]

‘Make Traffic Count – How To Convert Traffic Into Sales’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Make Traffic Count – How To Convert Traffic Into Sales”. Mary Ann Tordecilla says, “The primary goal of internet marketing is to bring traffic to a website. But let’s face it: While a lot of us are successful in bringing in traffic to our website, this does not mean... [Read more]

SquidCrafter for Amazon affiliate Squidoo lenses #ad

Squidoo is one of the most popular sites on the web. Savvy marketers have learned to piggy-back on that market penetration to build what Squidoo calls “lenses” to market all kinds of goods and services. A while back, the Squidcrafter tools was released to make building lenses so much easier than the native Squidoo process. Now there’s... [Read more]

‘The Power of Marketing Personalization in President Obama’s Re-Election’ – HubSpot

The latest article on HubSpot blog is titled ”The Power of Marketing Personalization in President Obama’s Re-Election”. Steve Hall says, “Content is king, right? Everybody says that, so it must be true … right? Well, to a certain degree, it is. But content on its own is worthless unless it’s high quality, relevant,... [Read more]

‘Google Gets Set To Babble — Maybe — In A Bid To Eclipse iMessage’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google Gets Set To Babble — Maybe — In A Bid To Eclipse iMessage”. Nick Statt says, “Google reportedly plans to roll up all of its texting/calling/video services — that would include Talk, Chat, Voice, and Hangout — into one platform called Babble, multiple unnamed sources are telling... [Read more]

‘Facebook’s Lookalike Audiences Lets Advertisers Expand Targeting’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook’s Lookalike Audiences Lets Advertisers Expand Targeting”. Todd Wasserman says, “Facebook on Tuesday offered advertisers another tool to target consumers on the platform with Lookalike Audiences, a feature that lets them reach users similar to those in their Custom Audience... [Read more]

The Chase Formula: 8-step proven prospecting system for marketing consultants #ad

Marketing Consultants need a prospecting system that continues to bring in new clients day and night. The Chase Formula is that kind of system. No gimmicks, no loopholes and no silly busy-work. This system can be followed by any consultant to do the prospecting work in record time, so most of your time is spent serving the clients that are found by... [Read more]

‘Hiring a social media manager who sells’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Hiring a social media manager who sells: three ‘red flag’ phrases to watch out for”. Jeff Molander says, “In the last few years of hiring social media managers what have we learned? After all the blogs, tweets, posts and updates, what can we say we learned, took action... [Read more]

‘Why Content Marketing is a Long Game (and How to Play It)’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Why Content Marketing is a Long Game (and How to Play It)”. Beth Hayden says, “The Copyblogger Media team returned from Austin last week, where (almost) all of us gathered for a company-wide meeting amidst the madness of SXSWi. We flew in for three days — from all corners of the US and... [Read more]

‘Announcing the March Mozscape Index!’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Announcing the March Mozscape Index!”. Carin Overturf says, “It’s our favorite time again; the latest Mozscape index is now live! Check out the fresh data across all the SEOmoz applications, including Open Site Explorer, the Mozbar, PRO Campaigns, and the Mozscape API”. Announcing the March... [Read more]

WP Ad Burn Plugin makes your ads interactive #ad

WPAdBurn Plugin increases your click-through rate by givng your ads new life with its social features: • Each ad is given a “hotness” rating based on how many times it has been clicked. • Using short codes, you can place an ad anywhere in your content to lead more people to click it. • Clicking on an ad can trigger a whole new page... [Read more]

‘9 Tools to Improve Social Media Productivity' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “9 Tools to Improve Social Media Productivity?. Baer says, “Do you find that the daily demands of social media promotion are increasing? Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help.... [Read more]

‘Hotmail and The New Outlook’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Hotmail and The New Outlook”. Schoemaker says, “As I am sure most of you have heard all Hotmail users got a facelift the other day when Microsoft phased out Hotmail forever and upgraded everyone to Outlook. This was of major importance to us around the office considering the PAR Programrelies heavily on... [Read more]

‘How to Get Rich and Famous with Video Interviews’ by John Chow

John Chow’s latest blog post is titled “How to Get Rich and Famous with Video Interviews”. Chow says, “I’ve been getting into the video marketing space a lot recently. They are a great way to connect with you readers / viewers. It is a very personal way to communicate with people. If you want to make a connection with people, there is... [Read more]

Blogs for Sale: Blog of the month program for marketers #ad

Actually, you get three blogs per month (and see below for a surprise fourth), all with fresh content written just for these blogs. Your blogs will cover a variety of niches, and you can easily upload them to get started. The built-in content gives you a blog that provides value to visitors from day one. Just add your own content over time to make your... [Read more]

‘Email Marketing: 142% higher open rate, 15% bigger list from retailer’s strategy’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: 142% higher open rate, 15% bigger list from retailer’s strategy”. Adam Sutton says, “Successful email marketing does not come from a single tactic or campaign. It has many parts, each working in concert to win more customers. This retailer uses a holistic approach.... [Read more]

Download: ExactTarget’s ‘A Marketer’s Guide to Cross-Channel RFP Success’

ExactTarget has released a free guide titled “A Marketer’s Guide to Cross-Channel RFP Success”. The ExactTarget team says, “Selecting a partner for your cross-channel marketing needs can be a daunting task. As the industry moves at warp-speed and technology platforms all begin to look alike, it is more important than ever to cut... [Read more]

Download: HubSpot’s Blog Editorial Calendar Template

HubSpot has released the ‘Blog Editorial Calendar’ template. The HubSpot team says, “Blogging is critical for attracting visitors and leads to your website. When you’re generating topic ideas, targeting your content, and optimizing for search, your blogging should never be slowed down due to a lack of organization or preparation. That’s... [Read more]

LGS – Air Duct Cleaning: An offline lead generation website #ad

Every offline business is trying to generate leads, people interested in the kind of service they sell. PD Laughlin has made a specialty of creating lead gen websites for offline niches. His latest is LGS – Air Duct Cleaning. This is the season when heating contractors are looking for clients for their duct cleaning services, a natural service... [Read more]

‘Google Adds Search Filter for GIFs, Transparent Images’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Adds Search Filter for GIFs, Transparent Images”. Neha Prakash says, “It’s become common practice for the Internet to express its feelings through animated GIFs, however it’s not always easy to locate the perfect situation-worthy GIF. Google is easing the woes of GIF addicts... [Read more]

‘Here’s What Furious Sellers Are Saying About Amazon’s New Fees’ – Business Insider

The latest article on Business Insider is titled ”Here’s What Furious Sellers Are Saying About Amazon’s New Fees”. Dominic Green says, “Amazon, the most publicly respected corporation in the U.S., is generating some hate mail. The e-commerce giant has been hiking fees for its third-party sellers over the past year-and-a-half,... [Read more]

‘5 Elements of a Smokin’ Hot Pinterest Marketing Strategy’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 Elements of a Smokin’ Hot Pinterest Marketing Strategy”. Genia Stevens says, “Pinterest has quickly become one of the best ways to market your products and services through referrals from individuals who have a genuine interest in what you have to offer. Marketers understand... [Read more]

Conversion Profit Surge System for consistent daily profits #ad

Cameron has created this multimedia guide to getting better conversions from your traffic (and getting more traffic, too), and ultimately, getting more profits. He calls it CPS System There are five videos with five accompanying PDFs. In these 5 modules, you discover how Cameron is able to consistently create profitable sites with good traffic. His... [Read more]

‘8 Hard-Earned Innovation Tips For Startups’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “8 Hard-Earned Innovation Tips For Startups”. Scott Gerber says, “Tech startups need to innovate in order to survive, much less grow and thrive. But when there’s so much else to do, from fixing bugs to business development to sales and customer support, how do you fit innovation in? Just... [Read more]

’20 Critical Do’s and Don’ts for Clickable Calls-to-Action’ – HubSpot

The latest article on HubSpot blog is titled ”20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]“. Jessica Meher says, “Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct... [Read more]

‘Should we be rethinking the content we’re producing?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Should we be rethinking the content we’re producing?”. Peter Meinertzhagen says, “I was prompted to write this post after a Twitter conversation was initiated by Simon Penson by asking: “How long is too long for a blog post before people switch off? 1000 words,... [Read more]

Offline Prospecting Pro (Vol2) for offline marketing consultants #ad

Anwesh Rath, creator of many products for online marketers, has now tackled the challenge fo getting clients from the offline world. Like many of us, he was reluctant to enter this niche, because of a fear of rejection and humiliation. But another marketer, Niranjan, who has been successful with offline businesses, led him to reconsider, and he found... [Read more]

‘Attract Customers to Your Community with Content’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Attract Customers to Your Community with Content”. Mackenzie Fogelson says, “Content is a powerful tool that can be used to grow your business and your community, but it can’t be all about you. Consider using foundational and community building content to add value and draw customers to your... [Read more]

‘How to Be Happy as a Digital Entrepreneur’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Be Happy as a Digital Entrepreneur”. Nellie Akalp says, “People are drawn to the entrepreneurial lifestyle for a variety of reasons. Some dislike having a boss or dealing with office politics. Others are tired of the cubicle monotony or feel like they can do it better on their own.... [Read more]

‘Fury At Amazon Over Fee Hikes’ – Business Insider

The latest article on Business Insider is titled ”Fury At Amazon Over Fee Hikes”. Alistair Barr says, “A brewing conflict between Amazon.com Inc and its merchants over fee hikes could benefit rival eBay Inc, and provide an opening for Wal-Mart Stores Inc and Google Inc, which are just getting into the space. Amazon’s... [Read more]

YouTube Implant: Improve the effectiveness of YT videos, yours or a client’s #ad

You can add clickable content to a YouTube video to make it a more powerful magnet for clicks. YouTube Implant shows you how. Offering this service can be a “Unique Selling Proposition” for drawing new clients. Many businesses aren’t getting the maximum mileage from their videos. This training shows you how to improve their results... [Read more]

‘Are Your E-mail Campaigns Getting Read? This Flow Chart Will Tell You’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Are Your E-mail Campaigns Getting Read? This Flow Chart Will Tell You”. Elie Ayrouth says, “Even with the advent of Facebook and more and more communication occurring over social media, e-mail has still remained the constant for companies vying for attention. While e-mail marketing has... [Read more]

‘Reddit, Craigslist and 30,000 Other Websites Oppose CISPA’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Reddit, Craigslist and 30,000 Other Websites Oppose CISPA”. Alex Fitzpatrick says, “Reddit, Craigslist and more than 30,000 other websites are flying the flag of opposition to the Cyber Intelligence Sharing and Protection Act, or CISPA, a controversial cybersecurity bill that was recently... [Read more]

‘Five cost effective SEO tools for SMEs and digital startups’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five cost effective SEO tools for SMEs and digital startups”. Pratik Dholakiya says, “SEO Tools are a time saver for everyone. However, the majority of the tools are too costly for small businesses or digital startup. So, here are five cost-effective SEO tools that would be... [Read more]

Backlinks Made Easy: raise your site from search engine backwaters #ad

Chris Cole says he has found that getting good backlinks in this post-penguin age isn’t all that hard, and it doesn’t require any fancy software. He shows how it is done in Backlinks Made Easy, his new training in the fine art of cultivating powerful backlinks. You want backlinks that bring not just any traffic, but buyer traffic. to your... [Read more]

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