Corey Barnett says, “It’s perfectly natural as a business owner to want your business first in Google. After all, it’s the most visited website in the U.S. and the top destination for finding a product or service. As a result, search engines are the largest source of traffic to websites in most industries. Since Google owns more than... [Read more]

Entrepreneur team says, “A good website design and a strategy for attracting visitors takes you three-quarters of the way to success. The final step is getting people to try your offerings and to come back for more. The best way to do that is to treat each customer as unique. Fortunately, the web lends itself to the kind of personalization that’s... [Read more]

Martin Beck says, “Facebook today announced a new advertising targeting feature that gives marketers the ability to reach the 92 million expats on Facebook. The feature enables marketers to target expatriates living within a given country or people from a specific country who are living abroad. Such nationality-specific targeting is currently... [Read more]

This is a different way to make money online, using free software. You may recall the old shopkeeper’s adage that you depend on volume for profit. The principle applies in a lot of situations. In general, you can use a lot of small gains for a big advantage Chris Freville and Victor Lambert just posted a video on their blog about how you can trade... [Read more]

Kristen Dunleavy says, “Across email campaigns, social media ads, organic search, paid search ads and other online campaigns, we have one goal that usually overrides all others: get the click! You want qualified audience members to click YES! on your subscribe button. You want Facebook or Twitter followers to click through on your ads. You want... [Read more]

Brian Clark says, “Google rankings are dynamic and ever-changing, especially when searches are made by different people in different locations. For example, a search for “car insurance” yields five out of 10 localized results for local directories like Yelp, local car insurance agents, and then national companies. SEO is no longer about one... [Read more]

Entrepreneur team says, “It’s hard to believe, but some businesses are still slow to embrace social media for marketing and brand-building purposes. These businesses cling to outmoded methods of marketing without taking into account just how influential and far-reaching social media has become for consumers in B2C and B2B. “Not having the... [Read more]

Anton Nadillo and his team are releasing a new viral WordPress plugin today at 11:00 EDT. You might want to get there a little early and sign up as an early bird. They call it WP She’s Viral Pro , and it’s different from most viral plugins. Most give an incentive to visitors to share by offering a free item for anyone who shares. WP She’s... [Read more]

Jessica Webb says, “Marketers often think of running contests for things like branding, customer delight, and fan engagement — but that’s not all they’re good for. Created a certain way, contests can also help you fill your funnel, making your audience and your boss happy at the same time. We’ve seen this happen first-hand... [Read more]

Matthew Whitehead says, “Mobile is driving major changes in how consumers research and buy across a wide range of industries. So for online marketers it is no longer enough to rely on responsive site design and a mobile app. You need to think mobile-first. Every marketer understands that the mobile channel is growing rapidly. By 2018 analysts... [Read more]

Matt Asay says, “Cloud computing now totals nearly $20 billion, but not everyone shares equally in those cumulus riches. According to a new Synergy Research report, Amazon Web Services dominates the cloud with 28% of the overall market, with Microsoft Azure making gains but still commanding just 10% of the market. And while that AWS lead isn’t... [Read more]

Jimmy Mancini looked at the many whiteboard video tools released in the last year, and said, ”They are good, but I can do it better.”  That’s how 'TTS Sketch Maker' was born... [Read more]

Lara O’Reilly says, “Facebook is set to announce an important new measurement tool for advertisers that could help it take on Google and propel its position even further up the mobile advertising market. The social network is set to announce, at its annual F8 developers conference that kicks off on March 25, a service that will enable brands... [Read more]

Sara Mccord says, “Please tell me you’ve read Adrian J. Hopkins’ recent Daily Muse article, “How to Handle Requests for Favors or Your Time.” If not, make sure you check it out (and bookmark it). Hopkins examines what connecting with someone really entails and walks through the steps of assessing whether you have the time... [Read more]

Ken Bowen says, “For decades, Radio Shack was one of America’s most trusted and beloved brands. It was a place where DIYers sought parts and advice, where the brightest minds gathered to share ideas and where the latest in technological innovation was showcased. Radio Shack was a mecca for tinkerers looking for that specific part, students looking... [Read more]

The important thing about marketing messages, however well crafted, is that they need to be presented to people who have a need and a desire for what you are selling.  Otherwise the effort (and expense) is wasted... [Read more]

Rand Fishkin says, “Today I’m excited to announce the launch of a new feature inside Open Site Explorer—In-App Social & Contact Data. With this launch, you’ll be able to see the social or email accounts we’ve discovered associated with a given website, and have one-click access to those pages”. In-App Social &... [Read more]

Return Path team says, “According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar will help you unlock the secrets from the Top 3,000 retailers. Hear from Tom Sather, Sr. Director of email Research, and a panel of Return Path email marketing experts to learn... [Read more]

Adario Strange says, “Microsoft’s beleaguered web browser gets its fair share of critique from frustrated users, but it seems just as many Windows users love the browser, including actress Zooey Deschanel. Upon hearing news that the browser may be shelved in favor of the as yet unnamed Windows 10 browser, currently codenamed Project Spartan,... [Read more]

The partnership between Mark Thompson and Matt Callen has produced another new product, FunnelTrax. This new product is addressing a need all smart marketers have... [Read more]

Alyson Shontell says, “In January Snapchat launched a news curation tool, Discover, with big-name partners like CNN, ESPN, and Vice. And apparently, the publishers and their ad partners are loving Snapchat. Discover allows publishers to curate five of the day’s most popular stories in a mobile-friendly format and sell accompanying video... [Read more]

JP Mangalindan says, “Facebook’s long-awaited payments feature is finally here. On Tuesday, the social network announced a new feature for Messenger that lets users send and receive money to one another. The feature will roll out to Facebook users in the U.S. across desktop, Android and iOS over the next few months. SEE ALSO: Facebook Messenger... [Read more]

Mitch Meyerson says, “If you’ve created a blog, started a social media account, or even read a few articles online, you’ll almost certainly have noticed that people reading online have short attention spans. There are several reasons for this—including the fact that it’s tougher to read on a screen than in print, and that many websites... [Read more]

Danielle Irigoyen says, “When it comes to building a strong brand, no matter what your industry, every company’s key to success starts with stellar content and equally stellar design. Whether you’re creating a website, infographic, print ad, email campaign, blog post, social media account, etc., there’s always a need for some degree... [Read more]

Return Path team says, “According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar will help you unlock the secrets from the Top 3,000 retailers. Hear from Tom Sather, Sr. Director of email Research, and a panel of Return Path email marketing experts to learn... [Read more]

Cynthia Price says, “Scientists have conducted research for years to unlock the secrets of the human mind — and more and more marketers are starting to take notice. Here, four ways you can incorporate the latest study results into your marketing to better cut through the clutter and get big-time results. 1. Tell a story Gut reactions... [Read more]