Tomy Wyher says, “E-commerce is quite a competitive industry to be no matter what is being sold. Taking advantage of everything possible is important to stay ahead of the competition whether it is repeat sales or winning over a new market. Trends can be one of these things to use to the advantage of a company. Trends can be social media trends,... [Read more]

Tony D’Anna says, “Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into better engagement. Integrated data is at the heart of a solid cross-channel strategy, but as you peel back some of the layers, you... [Read more]

Barry Schwartz says, “Google announced they will be increasing “the effect of the ranking signal” for the mobile friendly ranking update. Google said this boost will happen at the beginning of May and will roll out gradually over time. It is not expected that this update will be as significant as the initial update on April 21, 2015. Klemen... [Read more]

Unfortunately for marketers, email is a “tool with leaks”. A lot of people you send email to never see your mail: • They have changed email address without telling you • Your email goes into their spam folder. • They get so much email that yours isn’t noticed. • etc. There ought to be a way around these problems.... [Read more]

Lisa McDermott says, “In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. Everyone from CEOs to Directors to entry level associates understand the need and importance of determining just how much you can expect... [Read more]

Jason Moore says, “Webinars are great for educating others – they help you reach out to your audience, show off your product and even interact with attendees through Q&A. But even after the webinar is over, that doesn’t mean the communication with your audience should end. Why run a webinar? First though, let’s step back a bit. This... [Read more]

Patricio Robles says, “Google has unveiled Analytics 360 Suite, “a complete measurement platform” targeted at enterprise marketers. According to Google VP of Analytics, Display and Video Products, Paul Muret, Google Analytics 360 Suite is designed to give marketers “a complete view of the consumer journey and then make sense... [Read more]

Michael Chaney is an affiliate marketer of long standing. For many years, he has helped other people sell their products, and he has earned commissions for that help.... [Read more]

Danny Margulies says, “As a freelance copywriter, I’d always been excited by the thought of starting an online business. What could be better than having total control over your schedule, freedom to do the work you’re most passionate about, and the potential to make money while you sleep? But becoming a digital entrepreneur also sounded daunting... [Read more]

Nichole Elizabeth DeMeré says, “Can you recall Don Draper using statistics in a quote? Neither can I. Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was on to something: Research highlights stories as key to capturing an audience’s attention. Jennifer Aaker, a social psychologist... [Read more]

Emma Brudner says, “From a young age, most of us were told to “play nice with others.” When you’re a kid, this simple maxim covers the vast majority of social interactions that might crop up. Throwing the ball to a classmate? That’s playing nice. Stealing the ball away from a classmate? Not so nice. But in adulthood, social... [Read more]

Brett Ingram has just released new online marketing software, called 'SociDynamo Pro'. Ingram reports that if you use this new software, you can earn hands-free commissions. It automatically finds other people's viral content as well as other people's products that you can promote and it builds websites automatically to promote them with your affiliate link.... [Read more]

Shane Barker says, “If you’re an Internet marketer, you’ve probably heard of influencer marketing and might even be familiar with the concept. Influencer marketing is concerned with marketing your brand or product to individuals who may be able to influence your target audience’s purchase decisions. According to Tomoson, influencer... [Read more]

Dan S. Kennedy says, “In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. This... [Read more]

Tamar Weinberg says, “A Facebook spokesperson confirmed the test is live, stating “People have told us they’d like more options on Facebook to see and have conversations about specific topics they’re interested in. So we’re testing giving people the option to choose a topic tag for the type of post you’re sharing.” With topics, post... [Read more]

Walt Bayliss released 'Hydravid Cloud' last week, and planned to shut down his launch in just 3 days, Sunday night EDT. But as of this writing, it is still available.  Bayliss reports that you can multiply your traffic to you website by 40 times by using it, since in the time it takes to post a video on YouTube, it can post the video on 40 sites, not just 1.... [Read more]

JP Gownder says, “You’re probably hearing a lot of endless, excessive and short-term virtual reality (VR) hype. For example, at SXSW 2016, a great deal of time and energy is being devoted to VR experiments, new media announcements, and demonstrations. The reality? The vast majority of consumers aren’t there yet, don’t know or care about... [Read more]

Leslie Ye says, “There’s a ton of sales automation software out there. It’s supposed to help you crush quota, send better email, and make your job easier. These companies promise that once you implement sales automation, you’ll sell more, better, and faster. It sounds nice, but there’s something none of these vendors are telling you —... [Read more]

Matt Byrom says, “We’re three months into the New Year already. Can you believe it? A new year always brings new challenges, particularly for marketers. We all want to keep up with the hottest trends, making sure engagement and conversion rates stay high, and spend stays low. Video marketing is continuing to rise, becoming more and more... [Read more]

Skype lets you make unlimited phone calls in the US and Canada for a tiny monthly or annual fee. This can be the key to your prospecting for clients in your consulting business. Call as many people as you want for about $3 per month..... [Read more]

Dan S. Kennedy says, “In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. This... [Read more]

Tom Tate says, “We frequently talk about the impact of email marketing on our lives. Email saves us time, helps us grow our businesses, and empowers us to form relationships with people we value. But what about the industries we work in? How is email evolving the way we work? Digital marketing has the power to disrupt traditional industries. Content... [Read more]

Tamar Weinberg says, “A change may be imminent for Instagram users: Its feed will no longer feature familiar reverse chronological ordered photos and videos that most of us have grown to love. Following in the footsteps of its parent company, Facebook, Instagram is testing an algorithm-based feed that is personalized based on past behaviors, similar... [Read more]

Ben Davis says, “At Econsultancy’s recent Creative Programmatic conference, I was struck by a healthy scepticism towards some areas of personalization. Then this morning I read a beautifully concise post from the Ad Contrarian. I’ll quote from both the conference and the blog post and you can make up you’re own mind as to the... [Read more]

Rustam Singh says, “While hiring an agency to make the official website for your startup, the question arises on the order of priorities of events. Sure, if you’re a technology guy with advance knowledge of coding, programming or web designing then you’d be working the build yourself, but not many entrepreneurs have the luxury of that knowledge.... [Read more]

Sara McGuire says, “Clickbait. A word that is tossed around so often now that I think we are prone to forget how effective it really is. After all, just because you are aware of something’s existence doesn’t mean you’re able to extricate yourself from it. You know what clickbait titles are. They’re those titles so sensational, so absurd,... [Read more]

Jesse Mawhinney says, “As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table. Implementing... [Read more]