IM NewsWatch, June 28, 2013 - Latest IM News including ‘Facebook Advertising Ecosystem Explained – Business Insider’ and much more...

June 28th, 2013 at 3:49 am EDT

IM NewsWatch

Friday, June 28, 2013

‘Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing” – Business Insider

The latest article on Business Insider is titled ”Facebook, Twitter and Pinterest ‘Drive As Much In Store Purchasing As Online Purchasing’”. Ishbel Macleod says, “Networks such as Facebook, Twitter and Pinterest drive as much in store purchasing as online purchasing, but affect purchasing behaviour in sharply different ways,... [Read more]

‘The Secrets to Successful Search and Social Integration‘ ‘Business 2 Community’ Webinar July 9

‘Business 2 Community’ is hosting a webinar on Tuesday, July 9 at 2.00 pm ET. The topic of the webinar is “The Secrets to Successful Search and Social Integration”. The ‘Business 2 Community’ team says, “Search engine algorithms continue to evolve, and one of the most important factors influencing your current rankings are... [Read more]

‘Should You Use Twitter DM for Marketing?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Should You Use Twitter DM for Marketing?”. Kyle Lacy says, “Yes and no. No, if you automate your DMs (i.e. write generic DMs to respond to anyone who follows you). There’s nothing more annoying than getting a DM from someone that says: “Thanks for following me. I look forward... [Read more]

Page Speed Mechanics: Improve your site’s speed and good things follow #ad

IM NewsWatch has always had a problem with the time it takes to load: Usually, just under 4 seconds for the home page. It’s understandable because of the large amount of data included; understandable but still a problem. Google favors fast-loading sites. Even more important, real people also want the sites they visit to load quickly; waiting... [Read more]

‘Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use’ – HubSpot

The latest article on HubSpot blog is titled ”Bye Bye, Google Reader: 3 Viable RSS Reader Alternatives You Can Use”. Corey Eridon says, “On July 1, 2013, Google Reader will be shutting down for good. It seems like forever ago that wewrote about this (in reality it has only been about 3 months), but since most people do things at... [Read more]

‘Microsoft Sees Its Next Big Thing In The Internet Of Things’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Microsoft Sees Its Next Big Thing In The Internet Of Things”. Brian Proffitt says, “It’s not often that you see Microsoft ahead of the curve. Its recent history is replete with stubbed toes and dropped balls — such as, for instance, missing the early significance of the Internet. Or... [Read more]

‘Global Ecommerce to Hit $1.2 Trillion This Year, Led by Asia’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Study: Global Ecommerce to Hit $1.2 Trillion This Year, Led by Asia”. Lauren Indvik says, “Ecommerce sales are forecast to increase 17% to $1.2 trillion worldwide this year, led by growth in the Asia-Pacific region.Indonesia is expected to experience greater ecommerce growth, proportionately... [Read more]

Rapid Authority Site Creation #ad

The definition of Authority Site is mushy. Clearly Amazon is an authority site for books and ESPN is an authority site for sports. And most solo entrepreneur internet marketers would agree that IM NewsWatch is an authority site for internet marketing. But practically speaking, the issue comes down to profitability. Authority sites, by virtue of their... [Read more]

‘How will the introduction of new gTLDs change the internet?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How will the introduction of new gTLDs change the internet?”. Kelly Salter says, “With new gTLDs due to start appearing on the web, it’s time again for brand owners to stop and think about their domain strategy. ICANN (Internet Corporation for Assigned Names and Numbers),... [Read more]

‘Transcribe ALL The Things! Benefits, Strategies, and More’ – MOZ Blog

The latest MOZ blog post is titled “Transcribe ALL The Things! Benefits, Strategies, and More”. Steve Morgan says, “It’s an SEO’s duty to try to utilise and leverage as many opportunities as possible for clients and employers in order to drive relevant traffic to their websites. One technique that I sometimes feel is overlooked —... [Read more]

‘6 Simple Steps to Writing Seductive Web Copy’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “6 Simple Steps to Writing Seductive Web Copy”. Henneke says, “How seductive are you? I’m not a great seducer. I don’t have a string of conquests to boast about. I’m no modern Cleopatra. But as a marketer and copywriter, I’ve studied the seductive techniques that big brands use to... [Read more]

Comment Commander Pro: drive targeted traffic and build ranking #ad

David Henry says you don’t need to trick Google into giving you high rank, you just need to understand what they consider to be indicators of quality and supply those indicators for your site. He has just released Comment Commander Pro to show you how to build your standing in the eyes of search engines by giving them what they look for. Whatever... [Read more]

‘How Internet Marketing Saved my Business’ by John Chow

John Chow’s latest blog post is titled “How Internet Marketing Saved my Business”. Chow says, “Last week, I introduced you to Wong Kog, the Asian restaurant owner turned Internet marketer. Most of you had a great time watching Wong’s crazy video on how to make money online. You might have assumed that Wong is just a happy go lucky guy based... [Read more]

‘Website A/B Testing: 4 tips to beat an unbeatable landing page’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Website A/B Testing: 4 tips to beat an unbeatable landing page”. Taylor Kennedy says, “Have you ever had a landing page you just couldn’t beat? I know I have. I tried everything I could think of, and yet, one treatment after another was beaten by the control. Today’s MarketingExperiments... [Read more]

‘Ad Retargeting: How Corel Software increased revenue 106% with hyper-retargeting’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Ad Retargeting: How Corel Software increased revenue 106% with hyper-retargeting”. Adam Sutton says, “Basic ad retargeting can earn a positive ROI, but the marketers at Corel Software wondered if it could do more. Could the targeting improve, and would that increase returns? Corel upgraded... [Read more]

Mass Muscle Building In Minutes PLR for your Fitness site #ad

Health and fitness is one of the biggest niche markets on the planet. Some have estimates over $60 Billion annually, and a lot of that is spent on the internet. You can participate in this marketing opportunity with a site for fitness buffs. Rick Warid has just released a package of PLR you can use to quickly enter this niches. He calls it Mass Muscle... [Read more]

Download: HubSpot’s ‘Conversion Centered Design’ eBook

HubSpot has released a free ebook titled “Conversion Centered Design”. The HubSpot team says, “On average, marketers see a 10% website conversion rate on landing pages. Now think about all those missed opportunities with the other 90%! How can you optimize your landing pages to increase your conversion rate and ultimately generate... [Read more]

‘Twice as Many Top 100 Brands Use Instagram Video as Vine’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twice as Many Top 100 Brands Use Instagram Video as Vine”. Seth Fiegerman says, “It looks like Instagram‘s new video feature is already beating Vine in the battle to attract the biggest brands.Since Instagram introduced video a week ago, 14 of Interbrand’s top 100 global brands... [Read more]

‘Econsultancy announces The Digitals 2013 winners’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Econsultancy announces The Digitals 2013 winners”. Graham Charlton says, “Last night we announced the winners of the Econsultancy / NMA The Digitals awards, which celebrated the best of digital marketing and ecommerce. At a posh do at the Grosvenor House Hotel, Park Lane,... [Read more]

Lose the Belly Fat PLR for your fitness site #ad

Here’s something many people want, to lose weight, especially the fat around their waist. If you are marketing in the fitness niche, you may want to get Aurelius Tjin’s new product, Lose the Belly Fat. It will be a good match for many, many searches by many desperate people. This is a complete “business in a box” product, including: •... [Read more]

‘The Facebook Advertising Ecosystem Explained’ – Business Insider

The latest article on Business Insider is titled ”The Facebook Advertising Ecosystem Explained”. Josh Luger says, “Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. Advertising on... [Read more]

‘Google Plus is the Next Yellow Pages, Not Facebook’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Google Plus is the Next Yellow Pages, Not Facebook”. Garrett Button says, “Google plus was announced at the height of the social media fever pitch, a year before the Facebook IPO tanked and a year after the Arab Spring showed the power of a connected population. There was nothing... [Read more]

‘Keeping Social Media Marketing Loose & Fun, While Staying on Top of Your Business Game’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Keeping Social Media Marketing Loose & Fun, While Staying on Top of Your Business Game”. Alexander Vesia says, “So have you done your update yet? Got your feeds going? How about tagging a few photos? If this language is foreign to you, don’t worry. You probably aren’t... [Read more]

FB Pages Blueprint: A guide to successful Facebook marketing #ad

Bill Guthrie has just released the latest version of his FB Pages Blueprint. In it, he shows you how and why to use Facebook to improve your marketing in ways that SEO no longer can. For example, : • The psychology behind Facebook users and how to exploit it while making everyone happy • How to harness the power of Facebook (which he calls ”... [Read more]

’8 Data-Backed Ways to Get More Repins on Pinterest’ – HubSpot

The latest article on HubSpot blog is titled ”8 Data-Backed Ways to Get More Repins on Pinterest”. Ginny Soskey says, “There are all sorts of do’s and don’ts out there onoptimizing your content for Pinterest. Keep descriptions short and hashtag-rich. Don’t use shortened links. Include price information. Verify your... [Read more]

‘Windows 8.1: It’s Getting Better And Stronger — Just Not Fast Enough’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Windows 8.1: It’s Getting Better And Stronger — Just Not Fast Enough”. Owen Thomas says, “ Nature abhors a vacuum, a truism that seems very evident in the current race in the marketplace to replace Google Reader when the doomed service closes down for good on July 1. For a service... [Read more]

‘A New Golden Age Of Productivity Software Is Dawning’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “A New Golden Age Of Productivity Software Is Dawning”. Brian S Hall says, “As Microsoft struggles to bring its lucrative Office franchise to Android, iPhone and iPad, investors and developers are seizing the opportunity to create business and productivity software optimized for the new era... [Read more]

‘Is Google Building a Games Console?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Is Google Building a Games Console?”. Chris Taylor says, “The Sony PlayStation 4, Micrsoft Xbox One and Nintendo Wii U can look forward to yet more competition soon, if a new report is to be believed. Googleis building a videogame console based on the Android OS, according to theWall Street... [Read more]

‘Google’s Enhanced Campaigns: what we’ve learned from migration’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Google’s Enhanced Campaigns: what we’ve learned from migration”. Heledd Jones says, “With less than a month to go before the Enhanced Campaigns (EC) migration deadline, we’re starting to hear more and more about the impact of the biggest change to AdWords in... [Read more]

‘Beyond Pinterest: The Best Of Other Social Commerce Business Models’ – Business Insider

The latest article on Business Insider is titled ”Beyond Pinterest: The Best Of Other Social Commerce Business Models”. Josh Luger says, “Facebook and Pinterest may be the biggest players in social media – but they don’t own the social commerce space. Social commerce is still a young category, with room for new formats... [Read more]

’4 Simple Newsjacking Formulas for Content Teams of Any Size’ – HubSpot

The latest article on HubSpot blog is titled ”4 Simple Newsjacking Formulas for Content Teams of Any Size”. Ginny Soskey says, “Newsjacking — really great newsjacking — isn’t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry — a la “X... [Read more]

‘Facebook Now Has 9 Million Users in Pakistan’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Now Has 9 Million Users in Pakistan”. C. Custer says, “Facebook is growing like a weed in Pakistan. In fact, the social networking service just broke the 9 million user mark — an especially impressive feat considering it only reached 8 million users earlier this year. One million... [Read more]

‘How is real money made online?’ by Charlie Page

Charlie Page’s latest article is titled “How is real money made online?”. Page says, “I’m seeing a LOT of hype these days about shortcuts, 23 day systems and other “instant” systems. I know you know that’s a bunch of bull. But it DOES beg the question … how is real money made online by average people. It really comes down to what Zig... [Read more]

‘Free and Paid Ways to Promote Your Brand on YouTube’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Free and Paid Ways to Promote Your Brand on YouTube”. Alesia Krush says, “Just as with Google search, you have both free and paid advertising options with YouTube. The free ones include optimizing for YouTube search and social networking, while the paid alternative is using AdWords for video. Now,... [Read more]

‘Tumblr Climbs 12 Spots On comScore’s Media Metrix List Of Top 50 US Web Properties’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Tumblr Climbs 12 Spots On comScore’s Media Metrix List Of Top 50 US Web Properties”. Amy Gesenhues says, “According to this month’s comScore Media Metrix report, Tumblr has climbed 12 places up the list of top 50 US Web properties in the last two months, moving... [Read more]

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