Allison Howen says, “For many brick-and-mortar businesses, the biggest challenge with building an online presence is using it to attract attention from a local audience. Google is looking to make local visibility less of a challenge with the launch of its new Google My Business platform. Local merchants and service providers can now create and... [Read more]

Pam Dyer says, “The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram,... [Read more]

Larry Kim says, “In this article, I’m going to discuss four common mistakes marketers make that drag their AdWords clickthrough rate (CTR) down, and I’ll show you how you can write ads that get 2-3 times the average CTR. We’ve analyzed millions of dollars in ad spend by advertisers of all sizes across all industries, and we’ve... [Read more]

It’s a little known fact that publishers make more money than their authors. Ben Shaffer discovered this fact and it changed his outlook on Kindle. He had been writing books, laboriously, one-by-one. And they had earned him a little money. But he realized that the growth of his business was limited by how quickly he could churn out book after... [Read more]

David Booth says, “At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search marketing platforms, your UX tools, your testing platform, your voice of customer solution, your bidding platforms, your retargeting... [Read more]

Olivia Perek says, “Years, months or weeks ago you created a Facebook Business Page because someone told you to. They said you’re crazy if you’re not on Facebook, right? Facebook is one of the best things to happen since sliced bread…or something like that. So, you’re on Facebook. Congratulations! How many followers do you have? 74?... [Read more]

Luke Summerfield says, “They say that hindsight is always 20/20. That when we look back at where we came from we can see things we wish we would have nown or done better. This couldn’t be more accurate when I look back over the years at my content marketing efforts. But you’re in luck! I’ve outlined seven of the most important ideas... [Read more]

If your videos aren’t bringing you enough sales, perhaps you need advice from an acknowledged expert like Mike Stewart. In Video Secrets Unleashed, Matt Bacak spends 2 hours grilling Stewart to find out what it takes to have a winning video strategy. There’s a lot of opportunity with video because the public loves good videos; the average... [Read more]

Maria Hayhow says, “Verner Panton, a design revolutionary once said, “You sit more comfortably on colours you like.” A statement that seems to disregard logic, and focus strictly on the intangible relationships which dictate preferences. So what does this statement say about design and more importantly how can YOU apply this to your online... [Read more]

Matthew Whitehead says, “Audience targeting is not new. However, the increasing complexity of the buying cycle now makes it much more challenging to execute. How can marketers join the dots to find and engage desirable audiences?”. Linking digital audience data to drive conversions ‘Econsultancy’ Blog  [Read more]

Shannon Johnson says, “If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’... [Read more]

FanBoom Pro V2 builds some of the slickest Facebook Fan Pages that you have ever seen. And they all are mobile-friendly. These beautiful fan pages come in 62 styles, that look good on any device. And, you get a visual editor that lets you customize the page without any programming whatsoever. What’s more, they include an opt-in capability that... [Read more]

Christina Warren says, “Two months after Heartbleed, 300,000 web servers are still vulnerable to the OpenSSL vulnerability. That’s according to an updated report from security researchers at Errata Security. Errata published updated findings, found by simply scanning port 443 on servers across the web looking for vulnerabilities, to its... [Read more]

David Moth says, “The advent of mobile technologies and an ever-increasing number of customer touchpoints have had a drastic impact on how businesses interact with their customers. Marketers no longer have the luxury of spending months working on a single campaign or project, and must instead innovate and respond quickly to evolving customer... [Read more]

Ayaz Nanji says, “Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix. Nearly three-quarters (73%) of marketers surveyed say they now create content as a part of their organic search marketing efforts, surpassing the number who... [Read more]

Matthew McDonald has just released Tube Exit Pop, software that let’s you place a high-interest YouTube video into an exit pop. Good Exit pops can rescue a sale; it has been proven over and over. But the exit pop you use needs to grab people’s attention and hold it. Nothing holds attention like an engaging video. That’s the premise... [Read more]

Martin Beck says, “It shouldn’t come as a surprise to savvy social media marketers, but consumers really aren’t interested in what you are selling. That is the main social media finding in a report released by Gallup today, showing that people say they use social media to be … social … with friends and family and don’t believe that... [Read more]

Jerod Morris says, “Mollie Politzer was 32 years old when she got sick. She was in the hospital for months, and when her condition eventually worsened to the point of death, her rabbi was called in. The rabbi arrived and proceeded to change her name. He did this to fool the Angel of Death — so that when the Angel of Death came, he wouldn’t... [Read more]

Diana Urban says, “It’s the World Cup everyone; a full month of Americans pretending to care about soccer while the rest of the world celebrates the beautiful game! While many look at it as nothing more than just a big soccer tournament, there is in reality quite a lot going on behind the scenes both during and before games to make everything... [Read more]

If you aren’t yet earning any money online, Paul Nicholls may have a good starting point, his $100 per Day Blueprint. Starting with no knowledge of selling online, Nicholls says, even the newest of beginners can get up to $100/day with his plan. He did it himself, and he says you can do it, too, by copying what he did., He has what he calls his... [Read more]