Peter Kafka says, “Did you think that Facebook’s amazing mobile ad story — mobile was a big, troublesome zero two years ago, and 62 percent of the company’s ad revenue yesterday — was fueled by app install ads? Sheryl Sandberg wants you to know that this isn’t the case. Or, at least, that Facebook isn’t dependent on app install ads,... [Read more]

Barry Schwartz says, “Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google... [Read more]

Ben Davis says, “Great native advertising cannot be automated. To think about selling on a CPM basis and defining native advertising as simply a question of format, rather than content, is wrong. The value of a native ad campaign resides in the quality of the content, therefore the engagement with the piece – and that’s more than... [Read more]

Brandon Pierce, Anwesh Rath and David Kirby have a plan that earns a marketer $100 or more per day, they say, and does it on autopilot. And, they say (and many users confirm), it’s not hard to get started and money should begin coming in quickly. Even better, this 3-step system is easily duplicated by anyone, regardless of their skill level or... [Read more]

Gabbie Keegan says, “Most writers have to produce content every day, even when they are tired, maybe even sick or uninspired. It can be even more difficult for Internet professionals – who aren’t writers necessarily by trade – to generate content that is click and share worthy, but fierce competition requires them to try. Whether... [Read more]

Ryan Harris says, “If you’re a marketer for a North American company, chances are high that you send commercial email to consumer or business recipients in Canada. You may be aware, then, that new commercial email regulations are being introduced as law in Canada. Called the Canadian Anti-Spam Law, the legislation is designed to deter... [Read more]

Ted Schadker says, “Facebook’s steely revenue march is fueled by mobile ads: 62% of Facebook’s Q2 2014 advertising revenue came from mobile ads, up from 41% just a year ago. This ad revenue may still just be a paper castle waiting to fall — my colleage Nate Elliott’s analysis that Facebook is still failing marketers suggests... [Read more]

Doug Yuschalk, the creator, calls it “The Most Important, Vital, and Valuable Plugin Every WordPress Site”. Perhaps we must forgive a little parental pride, but he does have a point. This plugin creates the critical information every site needs, because the search engines are looking for it, and the Federal Trade Commission also expects... [Read more]

Chow says, “When it comes to getting to six figures a year in your online business, there are several ways to get there. One way though is MUCH easier than most others! Think Of It This Way Let’s say that you need to travel somewhere, and it’s quite urgent. And from where you’re at right now, it’s about a 2,000 mile journey. Now, if your health... [Read more]

Allison Howen says, “Facebook isn’t the only social network looking to make a splash in the social commerce industry, as Twitter has announced that it recently acquired payments infrastructure company CardSpring. CardSping helps merchant work with publishers to create online-to-offline promotions. According to an announcement from Twitter,... [Read more]

Re/Code team says, “Baidu, China’s biggest Internet search company, blew past Wall Street’s targets with a 34.1 percent jump in quarterly net profit, helped by a surge in mobile revenue. It shares climbed 7.3 percent in after-hours trading to $219.20, from a close of $204.27 on the Nasdaq. On Thursday, the company often likened to a Chinese Google... [Read more]

Mark Bishop, British online marketer, spent years looking for a simple way to earn a living online. He determined that he wasn’t going to get some blockbuster site that would make him rich, but he could make a profitable site in a niche, and then do it again, and do it over and over, in multiple niches. By using this “rinse and repeat”... [Read more]

Sam Kusinitz says, “You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actuallydoing marketing on Facebook is a whole other story. Wouldn’t it be nice to have a little pocket guide to navigating Facebook? You’re... [Read more]

Parry Malm says, “We’ve all done it – perhaps early in the morning when putting off waking up, or perhaps when at work putting off… erm… work. Maybe you won’t admit it to your friends, but we’ve all done it. It’s nothing to be embarrassed about. It’s ok. I do it too. Maybe it’s a “wisdom of the crowds” thing, or... [Read more]

Rand Fishkin says, “By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today’s Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for... [Read more]

CoolIce has just released his latest Amazon affiliate store. This one in the per supplies niche. Predictably, he calls it PetClone. He has done his usual thorough job of assembling Amazon products into an attractive store that you can customize in many ways. In your store, you can advertise and sell thousands of pet products that are in high demand.... [Read more]

Tessa Wegert says, “Twitter users: Have you noticed a trend? Has anything about the way companies are tweeting these days caught your eye? It seems that brands are doing a Twitter marketing about-face. In other words, brand communications on Twitter are looking up. We’ve seen a huge shift in the way brands have embraced and employed Twitter... [Read more]

Rachel Balik says, “Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call it... [Read more]

Ayaz Nanji says, “The volume of US Google searches about financial topics spikes in the beginning of the year; travel searches are most popular during the summer months; and retail searches start building for the holiday season in September; according to a recent report by WhosOn. The analysis examined five years of US Google Trends data for... [Read more]

Their new product is called Siroo..and it will become available at the close of the webinar. This is desktop software, and it runs on both PCs and Macs, because it is built on Adobe AIP. It will automatically provide you with detailed, expert analysis on all your potential traffic, link and syndication partners, including the top sites in your niche.... [Read more]