IM NewsWatch, July 24, 2014 - ‘Privacy and personalization: a marketer’s Catch-22 – Econsultancy' and much more...

July 24th, 2014 at 8:25 am EDT

IM NewsWatch

Thursday, July 24, 2014

‘Has Google Penalized Your Website? SEO Can Help’ – ‘MarketingProfs’ Blog

Joe Chierotti says, “Search engine optimization is a burgeoning industry that continues to experience a fast rise in popularity—due, in large part, to an enthusiastic effort by Google engineers to create more relevant and organic search results for users. With constant updates and tweaks to its algorithms, Google is attempting to improve how... [Read more]

‘Email Deliverability: 4 Horrible Myths On The Rise’ – ‘Marketing Land’ Article

Tom Sather says, “As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing “delivered” with “inbox placement,” insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word “free” in all caps are oldies, but still goodies. Here are some other myths I hear more... [Read more]

‘Bad Advice Time: Let an Intern Do Your Social Media Marketing’ – ‘Business 2 Community’ Article

Margie Clayman says, “Often times, when a company decides that they need to begin engaging in social media marketing, the first question is, “OK, so who is going to implement that?” The idea of hiring someone just to run social media marketing efforts can seem pretty intimidating, especially because so many companies are convinced these days... [Read more]

Sales Automation Engine builds your sales funnel automatically #ad

Bertus Engelbrecht is releasing his latest product today, his Sales Automation Engine. This WordPress plugin creates automated sales funnels on any of your WordPress sites in just a few clicks. In fact, it: • Creates a professional squeeze page with a free report • Creates a one-time offer for a high-quality niche product • Creates... [Read more]

‘Strategic Thinking: Social Media + Social Business Strategy’ Business 2 Community Webinar July 29

Business 2 Community is hosting a webinar Tuesday, July 29 at 2.00 pm ET. The topic of the webinar is “Strategic Thinking: Social Media + Social Business Strategy”. The ‘Business 2 Community’ team says, “You will learn: Fundamentals of a strong global social strategy How to activate & instill a social business culture from... [Read more]

‘7 Charts With All You Need to Know About Facebook’s Blowout Q2 Earnings’ – ‘Mashable’

Kurt Wagner says, “Facebook has earned a reputation for delivering the goods on earnings day, and Wednesday was no exception. The social giant reported record totals for revenue, profits and user figures across the board on Wednesday, beating Wall Street estimates on a day when company stock rose nearly 3%. The new numbers show that despite more... [Read more]

‘A Lot Of People Still Use Facebook A Lot’ – ‘ReadWrite’

Selena Larson says, “People in the U.S. now spend 40 minutes per day on Facebook, CEO Mark Zuckerberg said on the company’s Q2 earnings call on Wednesday. He qualified that statement by saying people spend about nine hours total on digital media, mobile use and television included. But 40 minutes is still four percent of your waking hours”. A... [Read more]

Free eClass: “Press Release Secrets”; Simon Greenhalgh & Steve Benn #ad

Free eClass: “Press Release Secrets”; Simon Greenhalgh & Steve Benn #ad In preparation for their new product being released today, Simon Greenhalgh [Read more]

‘Privacy and personalization: a marketer’s Catch-22′ – ‘Econsultancy’ Blog

Rachel Serpa says, “Coined in Joseph Heller’s classic satirical novel of the same name, ‘Catch-22′ is a term that refers to a situation in which a person is trapped by completely contradictory goals or circumstances. In Heller’s book, the only way for a pilot to escape his WWII flying mission is to request psychiatric evaluation... [Read more]

‘Dear Google, Links from YouMoz Don’t Violate Your Quality Guidelines’ – MOZ Blog

Rand Fishkin says, “Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google’s Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott’s) include sites and links that... [Read more]

‘How to Market Your Freelance Business Without Feeling Like an Impostor’ – ‘Copyblogger’ Blog

Samar Owais says, “You’ve felt it, haven’t you? That sick feeling clawing at your stomach every time you think about marketing your freelance business. You’re worried you won’t be able to convince prospective clients you’re the right person for the job — that you’re the answer to their problems. You may still feel like an impostor... [Read more]

Curate top YouTube video content on autopilot #ad

IM NewsWatch is supporting Leah Butler-Smith‘s launch of EasyAutoTube with bonuses for our readers. This is a new WordPress theme specifically designed to curate niche videos from YouTube. Install the theme in minutes. Choose your niche. Insert your niche definition into the theme. Turn it loose to earn money for you around the clock. The reason... [Read more]

‘Customer-centric Marketing: How New England Biolabs increased time spent on site more than 74%’ – MarketingSherpa Case Study

Allison Banko says, “We all outgrow things. As we grow and mature, things that once worked for us before may or may not still be a fit for us now. The same can be said for our organizations as they, too, evolve.New England Biolabs’ growing pain came in the form of its website. To adapt, the company implemented a redesign effort driven by... [Read more]

‘A Well-Balanced Content Menu for Your Blog’ – ‘MarketingProfs’ Blog

Verónica Maria Jarski says, “Keep readers coming back to your blog by regularly serving them generous portions of hearty content. The following infographic by LinkedIn offers content ideas from the various blogging “food” groups: whole wheat and grains, vegetables, meat, desserts, and condiments. The whole wheat and grains group... [Read more]

‘How to use Google Analytics URL builder to track campaigns’ – ‘Econsultancy’ Blog

Graham Charlton says, “We’re pretty big on measurement on this blog, and we use analytics to identify key topics, improve our content, and prove our effectiveness. To this end, we’re big users of Google Analytics, supplemented by paid tools from Moz and others. We use a bunch of custom reports, segments and dashboards for measurement... [Read more]

Social Post Suite: Gather leads from Facebook automatically #ad

Just suppose every single one of your Facebook Timeline Posts could effortlessly gather leads for you without requiring any external apps. Social Post Suite was just announced and with it, you can build your mailing list from Facebook. We have seen a large number of Facebook tools for the last year or two, and most of them allow you to make an improvement... [Read more]

‘Facebook Revenue Surges to $2.91 Billion in Q2, Beating Wall Street Estimates’ – ‘Mashable’

Seth Fiegerman says, “Facebook revenue surged to nearly $3 billion in the June quarter on the strength of its ad sales, handily beating Wall Street estimates. Facebook reported earnings of $0.42 per share on revenue of $2.91 billion for the June quarter, compared to the consensus estimate among analysts for earnings of $0.32 per share on revenue... [Read more]

’6 Common Mistakes Of Acquisition Marketers’ – ‘Marketing Land’ Article

Dax Hamman says, “New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns to drive new interest, and measure it to the point of conversion. Yet, despite its importance and the extent of the investment, there are six errors that are repeated time and... [Read more]

‘How to Get AWesome Reviews for Your Small Business’ – Aweber Blog

Kristen Dunleavy says, “Did you know that a whopping 65 percent of consumers are more likely to use a business which has positive online reviews (up from 52 percent in 2012), yet only 13 percent of small business owners proactively ask for them? Reviews are a ridiculously powerful (and sadly overlooked) means of attracting and converting new customers.... [Read more]

Tube Jammer uses other people’s videos to build your business #ad

You probably know that YouTube allows you to embed other people’s videos in your website or blog. Sharing on your site is considered a sign of your appreciation of the video. Tube Jammer shows you how to go beyond simple sharing to create a steady stream of income from the videos you share, and to do it in “record time”. The potential... [Read more]

‘Researchers Won’t Reveal How To Break Tor’s Anonymous Web Browsing’ – ‘ReadWrite’

Selena Larson says, “Attendees of the Black Hat security conference were looking forward to finding out next month how the average person can identify people using Tor, a browser that masks the identity of users so people can do things like buy and sell drugs online and communicate privately without fear of people intercepting their chats and emails. But lawyers... [Read more]

‘How to Increase YouTube Engagement Rapidly’ – ‘Business 2 Community’ Article

Priyanka Ravani says, “Are you looking for ways to increase your YouTube engagement? What if I told you, you can increase your YouTube traffic by a whopping 374%? But before I dwell any further on that, a small recap on the earlier infographic where I discussed the importance of incorporating videos in your social strategy. By making YouTube... [Read more]

‘The era of data-driven marketing’ – ‘Econsultancy’ Blog

Graham Charlton says, “Analytics produces insights which drive business improvements, though more companies need to provide the staff and resources to make the most of this technology. Our Measurement and Analytics report, produced in association with Lynchpin, found that there is an analytics skills gap which is holding back implementation. Skills... [Read more]

How to build you list and earn a profit from WSOs #ad

For better or worse, the Warrior Forum is a major force among small businesses and individuals that do internet marketing. Thousands of people visit each day, many of them explicitly go there to find tools and training to help them do a better job of selling on the internet. That means that the Warrior Special Offers section of the forum is a fertile... [Read more]

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