IM NewsWatch, January 31, 2014 - ‘Seven on-page SEO tips for Baidu – Econsultancy' and much more...

January 31st, 2014 at 2:50 am EDT

IM NewsWatch

Friday, January 31, 2013

‘30-Plus Search Marketing Tools’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “30-Plus Search Marketing Tools”. Pete Prestipino says, “Search engine optimization remains one of the main drivers of website traffic today. And, like many digital initiatives, success depends on know-how and available tools. In today’s Mastering Search newsletter, Website Magazine... [Read more]

’5 Email Marketing Variables You Can’t Control (But Can Outsmart)’ – HubSpot

The latest article on HubSpot blog is titled ”5 Email Marketing Variables You Can’t Control (But Can Outsmart)”. Meghan Keaney Anderson says, “This month, Litmus, an email testing app, released an infographic featuring data from 3 billion email opens over the past year. The data was enlightening, though not surprising: Consumers... [Read more]

‘The Fight to Save Net Neutrality: 1 Million Signatures and Counting’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The Fight to Save Net Neutrality: 1 Million Signatures and Counting”. Lorenzo Franceschi-Bicchierai says, “A group of 86 organizations, with the support of more than one million signatures from online petitions, asked the Federal Communications Commission on Thursday to stand up for net neutrality.The... [Read more]

BeautyClone: Sell Amazon products in the popular beauty niche #ad

CoolIce is announcing a new Amazon affiliate site design today. BeautyClone is a complete, automated, Amazon affiliate store ready to upload. Just like his earlier stores, this beauty store addresses a Billion Dollar market (over $426 billion per year) worldwide, many billions of beauty products are sold each year. With your automated store, you will... [Read more]

’45% of companies say content marketing is ‘highly integrated’ with their SEO strategy’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “45% of companies say content marketing is ‘highly integrated’ with their SEO strategy”. Christopher Ratcliff says, “Organisations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline. Nearly... [Read more]

‘ContentTECH’ Online Event, February 26

‘ContentTECH’, a one-day online event dedicated to content marketing technology, is going to be hosted on Wednesday, February 26, 10.00 AM – 5.00 PM EST. ContentTECH team says, “ContentTECH is a FREE one-day event dedicated to the technology that can fuel your content marketing. Mark your calendars now and join us on February... [Read more]

‘Personas: The Art and Science of Understanding the Person Behind the Visit’ – MOZ Blog

The latest MOZ blog post is titled “Personas: The Art and Science of Understanding the Person Behind the Visit”. iPullRank team says, “With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that... [Read more]

Tink’s guide to writing popular fiction for Kindle #ad

Some of us would like to have fiction books earning us passive income (the Kindle platform has exploded the market for fiction), but we are hesitant, afraid that we don’t know enough to create a fiction book that would sell. Tink B.D. has a lot of experience in fiction writing and she has shown many less experienced writers how to be successful... [Read more]

‘Facebook Paper Is Content — But Don’t Call Facebook a Media Company’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Paper Is Content — But Don’t Call Facebook a Media Company”. Lance Ulanoff says, “Is Facebook Paper short for Facebook NewsPaper?Thursday’s unveiling of a new standalone content curation app, Facebook Paper, comes after weeks of speculation and rumors about Facebook hiring... [Read more]

‘Before & After: 6 Beautiful Website Redesigns’ – HubSpot

The latest article on HubSpot blog is titled ”Before & After: 6 Beautiful Website Redesigns”. Sana Bakshi says, “It’s already the end of January. I know — I can’t believe it either. Though you may’ve decided to give up on a New Year’s resolution or two, there’s one I think you oughta have your... [Read more]

‘Why a Personal Media Brand Beats “Marketing” Every Time’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Why a Personal Media Brand Beats “Marketing” Every Time”. Brian Clark says, “?Fame. Celebrity. Stardom. There are many words to describe this thing that so many are after … and many reasons they are after it. But is there any real value in celebrity for celebrity’s sake? If you’re... [Read more]

Notification Ninja: Don’t let the sale get away #ad

Brennen Noble is holding a “pre-launch sale” on his new software, Notification Ninja. This is a WordPress plugin that lets you present sophisticated messages to your site visitors, even after they have gone elsewhere. For example, if you are selling an item sold by other merchants as well, people will Google the item and click on each results... [Read more]

‘The Mobile Makeover Of Digital Marketing’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “The Mobile Makeover Of Digital Marketing”. Lionel White says, “As far as classic channels go, search and display are Internet advertising legends. They arose in the proverbial stone age of digital technology, when ad capabilities were limited to standard banner ads that... [Read more]

‘Seven on-page SEO tips for Baidu’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Seven on-page SEO tips for Baidu”. Ian Harris says, “Baidu is often referred to as the Chinese Google, and while its respective dominance in its market is similar to Google’s, this can lead to the misconception that the two search engines differ only in name and region. This... [Read more]

‘The Boston Globe: Discovering and optimizing a value proposition for content’ – MarketingSherpa Video

MarketingSherpa has published a video titled “The Boston Globe: Discovering and optimizing a value proposition for content”. MarketingSherpa team says, “The Boston Globe has been black, white and read all over for more than 100 years. The media giant’s established readership of 6 million-plus provided a perfect opportunity... [Read more]

ROI Sales Machine: The consultant’s sale-closing tool #ad

Credibility is key to success as a marketing consultant. Offline businesses, in particular, are bombarded, almost daily, with brochures, emails, and phone calls from people who want to help them get online. If you are pursuing this niche, you need tools that will establish you are a trustworthy, knowledgeable, expert they will like doing business with.... [Read more]

‘Online Testing: Defining type I and type II testing errors’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: Defining type I and type II testing errors”. Taylor Lightfoot says, “When it comes to website testing, maybe you’ve heard of the terms type I and type II errors, but never really understood what they mean. Perhaps you’re thinking they might have something to do with... [Read more]

Download: i-on interactive’s ‘The Case for Marketing Apps’ White Paper

i-on interactive has released a free white paper titled “The Case for Marketing Apps”. The i-on interactive team says, “More content. More messages. More clutter. Content overload is everywhere. Marketing apps cut through the clutter with useful digital experiences. Reduce bounce rates, improve engagment and increase conversions. Your... [Read more]

Reminder- ‘The Always-On Consumer Customize your mobile campaign for maximum engagement by key segments‘ Experian Webinar February 6

This is our second chance to tell you about Experian’s webinar with Bill Tancer on Thursday, February 6 at 2.00 pm ET. The topic of the webinar is “The Always-On Consumer Customize your mobile campaign for maximum engagement by key segments”. Experian team says, “Find out what worked, what didn’t and lessons learned for... [Read more]

Covert PinPress: Build traffic and reduce bounce for your WordPress sites #ad

Just one final reminder that in less than 24 hours the special deal on Covert PinPress 2.0 will be taken down and the price will revert to its normal $97. If you need a fresh look for your WP site, there’s no more time for delay. But the discounted price is only valid until the count-down on this page hits zero. Covert PinPress builds your site... [Read more]

‘Facebook’s Paper Doesn’t Scare Other News Apps’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook’s Paper Doesn’t Scare Other News Apps”. Jason Abbruzzese says, “Whatever you want to call Facebook‘s Paper — be it a magazine, a newspaper, a content platform or just a fancy-looking newsfeed — the app brings the social media company into a crowded media platform... [Read more]

‘The BBC Experiments With Video News Coverage on Instagram’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “The BBC Experiments With Video News Coverage on Instagram?. Baer says, “Inspired by the rise of mobile and tablet viewership, the BBC is experimenting with a new initiative on Instagram called Instafax, where news clips are featured in 15-second video formats. From the content... [Read more]

‘Tablet users expect desktop content and an optimized browsing experience: report’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Tablet users expect desktop content and an optimized browsing experience: report”. David Moth says, “Tablets, what are they good for? Primarily shopping and entertainment, according to a new study into how consumers use their devices. It found that two-thirds of US and UK tablet... [Read more]

‘Moz’s 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More’ – MOZ Blog

The latest MOZ blog post is titled “Moz’s 2013 Year in Review: More Than You Ever Wanted to Know About Moz, and Then Even More”. Sarah Bird says, “Time for the 2013 end-of-year wrap-up. You can read Rand’s 2012 wrap-up here. The “T” in TAGFEE is for “Transparency,” so let’s get this show started. This... [Read more]

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