Brandon Olson says, “As Elana Donmoyer slowly rolled her collection of handmade clothing and accessories around the parking lot of a Phish concert over a decade ago, she never thought her humble efforts to fund her trips to watch her favorite band would someday transform into a business that would help support her family. As a crafter and DIYer... [Read more]

Allison Enright says, “The e-retailer says 47% of units sold in Q4 were by sellers on its marketplace, and that Prime membership grew 47% in the United States in 2015. Amazon.com Inc. today reaffirmed its leading position as the top e-retailer in North America, reporting 2015 full-year revenue of $107.01 billion, up 20.2% from $88.99 billion in... [Read more]

Jerry Low says, “Social media marketing has quickly become a high performing, relatively low-cost option to market your brand’s presence online. A Facebook ad campaign, in particular, can be an excellent way to improve your brand’s visibility, drive traffic to your website, and improve your overall bottom line. In this article, we will... [Read more]

Veteran online marketer, Nick Chou has revised and improved his popular Easy TV Money, training that shows how Chou has earned big from affiliate marketing with Clickbank and other affiliate networks. Starting with no experience and virtually no money, in the last 10 years he has earned millions of dollars. He immigrated to the USA in 2001, with almost... [Read more]

Pratik Dholakiya says, “Doing a search engine optimization (SEO) audit is no joke. It used to take time, the patience of a saint and too many spreadsheets. You may grow a white hair or two in the process. But, thanks to technical SEO audit tools, we are no longer doing those insane manual checks that we did in the past. Most SEO experts arm... [Read more]

Jim Yu says, “Since Google was first launched in 1998, the company has been continually refining its search algorithm to better match users with online content. Over the years, many algorithm updates have targeted spammy and low-quality content in an effort to surface this content less frequently in search results. Other algorithm updates... [Read more]

Shelley Kessler says, “Most Valentine’s Day shopping happens at the eleventh hour. With that in mind we put together some last minute tips to help boost your Valentine’s Day email marketing campaigns. We looked at 172 brands that mailed Valentine’s Day campaigns in January and February last year. While the findings provide valuable insights... [Read more]

Just launching today, 'AdExpress' is a web-based app, by Jay Venka and Abhi Dwivedi, that will let you design world-class, high-converting graphics for ads on Facebook, Twitter, Pinterest, Instagram, Mobile Apps and a lot more... [Read more]

Andrea Johnson says, “According to the CMO Council, digital ads will lead the way for global media growth in the next two years, accounting for 33% of total advertising revenue and growing from $133 billion to $194.5 billion. This month’s MarketingExperiments Web clinic examined how to make the most of this increasing digital investment by... [Read more]

Mike Orren says, “It was somewhere in the middle of a conversation with Brian Clark at one of Content Marketing World’s parties when it all became clear to me: While Rainmaker.FM has tremendous educational and inspirational assets for entrepreneurs, solopreneurs, and most general marketers, there’s no podcast that caters to the corporate... [Read more]

Jack Simpson says, “The content marketing gold rush doesn’t seem to be slowing, and articles advising brands they need to jump on the bandwagon continue to plague the internet like timeshare salesmen in 1970s Spain. But does your brand really need content marketing? Maybe. Personally I’m pro-content, but I also don’t believe enough thought... [Read more]

As a marketing platform, Facebook started small, but as more and more members started actively (even, vigorously) investing their time on Facebook, marketers became interested... [Read more]

Cyrus Shepard says, “Howdy Moz Fans, After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer. Make no mistake — I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about... [Read more]

Faizan Raza says, “Online marketing isn’t for the faint of heart. Every week brings news of another algorithm tweak, ad policy change or software version release that upends what we think we know about the business, tearing down long-established models and threatening drawing-board ideas with equal abandon. When change is the field’s only... [Read more]

DMD team says, “We know from experience that working with a small marketing team is great for communication, but the workload can be a bit overwhelming at times. Small business marketers are often juggling myriad tasks on a day-to-day basis, from email marketing to social media monitoring and more. That’s why so many marketers start looking... [Read more]

Well, there's a lot more, but we have to first give a nod to its main function: landing pages (also known as squeeze pages or opt-in pages) are its primary reason for existence, and it does them well... [Read more]

Owen Thomas says, “What went wrong? Most observers are scratching their heads over the surprising announcement that Facebook is winding down Parse, the app-hosting service it bought in 2013 as part of a larger effort to woo mobile developers. Developers will have a year to move their apps off of Facebook’s servers, and can download a version... [Read more]

Shaun Buck says, “Think about all your relationships past and present. How many of them started because you were introduced to someone through a mutual acquaintance who vouched for you? Most of our relationships, and even most marriages, come about from introductions, not random meetings at bars or in Target while you’re shopping. Let’s look... [Read more]

Ben Davis says, “For a while now, many have bemoaned the lack of creativity in display and programmatic advertising. The Economist bucked the trend last year, creating one of the most eye-catching and witty campaigns of 2015, and winning a Masters of Marketing award in the process. Proximity London was behind the work, marrying provocative... [Read more]

Walt Bayliss is still offering a free copy of his new report, 'The 5 biggest mistakes that webinar presenters make'. Bayliss is hard at work on new software that makes it easier to do successful webinars. He wants people to understand that webinars can form an important part of a marketing strategy, but only if they are used intelligently... [Read more]

Jawad Khan says, “Over the last few years, content marketing has evolved from just being a buzz word to a genuinely profitable and scalable marketing methodology. Some of the biggest corporations and businesses around the world are investing heavily into different forms of content with great success. Recent studies show that content marketing... [Read more]

Sandra Guy says, “Mobile payment volume jumps 45% while PayPal’s active users increase 10% to 179 million. PayPal Holdings Inc.’s revenue increased 16.9% to $2.56 billion in the fourth quarter from $2.19 billion in the year-ago period. It was PayPal’s second three-month reporting period since separating from online marketplace eBay Inc.... [Read more]

Greg Sterling says, “In 2012, investors were anxious that Facebook was behind the curve of consumer mobile adoption. Since that time, Facebook has built a massive multi-billion-dollar mobile business that captures a huge chunk of available mobile ad spending. Yesterday, Facebook announced a $5.8-billion quarter, the majority of which is ad revenue... [Read more]

Annie Pilon says, “It’s no secret that your prices can have a huge impact on the success of your eCommerce store. But there are plenty of secrets and strategies you can employ for better pricing that will make your store a success. Here are 20 secrets for best eCommerce pricing that will put you ahead of the competition. Customers Expect Free... [Read more]

Fareeha Ali says, “The online marketplace increased the number of active buyers. The gross value of goods sold on eBay Inc.’s marketplace fell 1.0% to $20.68 billion in the fourth quarter that ended Dec. 31 compared with $20.88 billion in the same period a year ago, the online marketplace reported Wednesday. It was eBay’s first holiday season... [Read more]

Brian Hughes says, “Are Google’s constant algorithm changes giving you whiplash? Keeping pace with SEO can be a challenge, especially when it comes to local SEO. First, the bad news: optimizing your site for Google search is not the same as optimizing it for local search. Now, the good news: many of the same SEO best practices still apply for... [Read more]

Entrepreneur team says, “Facebook Inc reported a 51.7 percent jump in revenue for the final quarter of 2015 as new advertising formats and an improved mobile app drove a sharp rise in ad sales. The company’s total revenue rose to $5.84 billion from $3.85 billion a year earlier, with ad revenue increasing 56.8 percent to $5.64 billion in... [Read more]