IM NewsWatch, January 28, 2014 - ‘12 inspiring marketing campaigns from Google – Econsultancy' and much more...

January 28th, 2014 at 2:23 am EDT

IM NewsWatch

Tuesday, January 28, 2013

‘Disavow & Link Removal: Understanding Google’ – ‘SEO Book’ Blog

The latest ‘SEO Book’ blog post is titled “Disavow & Link Removal: Understanding Google”. Aaron Wall says, “Few SEOs took notice when Matt Cutts mentioned on TWIG that “breaking their spirits” was essential to stopping spammers. But that single piece of information add layers of insights around things like: duplicity on user... [Read more]

‘Affiliate Marketing 101: Learning the Lingo’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Affiliate Marketing 101: Learning the Lingo”. Radhika says, “Starting out in a new industry or field can be daunting. Affiliate marketing is no different. You feel like there is so much to learn, so much to achieve, but the worst part? It seems like there is a whole new language... [Read more]

‘36% of Tweets Contain Links, Top Brands Love Twitter’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “36% of Tweets Contain Links, Top Brands Love Twitter”. Pete Prestipino says, “Social media analytics solution Simply Measured has published a new report which reveals that the top 100 brands are actively participating on Twitter and are seeing some positive return on their involvement. The... [Read more]

Covert PinPress: 3 day sale of “Pinterest-like” WP theme #ad

Today, 10 AM EST, through Thursday, The IM Wealth Builders (Cindy Battye, Soren Jordansen, John Merrick) are dropping the price on their WordPress theme, Covert PinPress, bck to the lowest price it even had, the introductory early-bird price from 2 years ago. Since that day, thousands of customers have used it to build WordPress sites around the world. Now... [Read more]

‘Twitter Releases Card Analytics: Here’s How to Use ‘Em’ – HubSpot

The latest article on HubSpot blog is titled ”Twitter Releases Card Analytics: Here’s How to Use ‘Em”. Ginny Soskey says, “If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I’d bet that most people on the platform would do it. More followers? More clicks? More retweets?... [Read more]

‘How Do 20% Of Marketers Outperform The Rest?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How Do 20% Of Marketers Outperform The Rest?”. Angela Hausman says, “A recent IBM study of global marketers found 20% outperform the rest? Of course, this begs the question of how do 20% of marketers outperform the rest and how to I become one of the 20%? The effective... [Read more]

‘Is Pinterest With GIFs A Recipe For Tackiness?’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Is Pinterest With GIFs A Recipe For Tackiness?”. Lauren Orsini says, “Pinterest, the last bastion of good taste in social media, is opening the floodgates to animated GIFs. In the company’s announcement, which already looks like a Buzzfeed listicle, Pinterest on Thursday demonstrated... [Read more]

SchemaPress: Tell the search engines the details about your site #ad

Savvy marketers have always known that by giving the search engines the information they want about their site, their rankings will rise. The problems is that in its quest to give searchers the best results possible, Google is constantly changing its algorithm. As Google changes, marketers have struggled to keep up. The latest changes (known as “Hummingbird”)... [Read more]

‘Government Loosens Limits on What Tech Companies Can Reveal’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Government Loosens Limits on What Tech Companies Can Reveal”. Fran Berkman says, “The U.S. government and a group of top technology companies have reached an agreement on transparency.The Department of Justice said it will grant the request of top tech companies who had previously petitioned... [Read more]

‘What type of content should be served to potential customers?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “What type of content should be served to potential customers?”. Shane Jones says, “In February 2011, Google Panda was released and the nature of the content seen by individuals searching on Google began changing. Google Panda was an algorithm that was meant to serve higher... [Read more]

‘6 Reasons Univision Got a 13% Engagement Rate on a Facebook Post’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “3 Scientific Studies With Real Insight Into Social Media?. Baer says, “You may remember January 7. You may remember January 7 forever, actually. It was the first icy finger of the infamous Polar Vortex, spawning thousands of social posts in the “you think YOU’RE cold,... [Read more]

27 Animated Powerpoint Templates for Videos with Audio #ad

A while back, Tom Reed concluded that most of the inexpensive background templates for Powerpoint videos could be improved upon. He believed that marketers needed something better in order to be taken seriously. That’s when he started working on Powerpoint Templates for Videos. You could certainly get good video templates if you paid a professional... [Read more]

‘Applying Lessons from the Publishing Industry to SEO Consulting’ – MOZ Blog

The latest MOZ blog post is titled “Applying Lessons from the Publishing Industry to SEO Consulting”. Sarah Kershaw says, “”None” was another person’s response to my question about the role of SEO within her company. “There’s very little of actual value in it for us.” This from a respected British magazine. In... [Read more]

‘Could This Headline Technique Double Your Click-Throughs Too?’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Could This Headline Technique Double Your Click-Throughs Too?”. Jerod Morris says, “It was a slow morning in my feedly folder for content marketing. My eyes skimmed headline after headline. There was nary a flinch from my oft-twitchy index finger indicating it was itching to click and read... [Read more]

‘Tips on writing effective marketing emails’ – ‘ITProPortal’ Blog

Matthew Sarrel has posted an article titled “Tips on writing effective marketing emails” on the ITProPortal. Sarrel says, “Promotional emails are a tricky subject – you don’t want to waste time and effort crafting and sending out a big marketing email if it’s going to fall on deaf ears. You not only need to make sure you compose the email... [Read more]

6 Second Blaster: The viral power of Vine videos #ad

Vine is a popular piece of software the thousands of people are using to create compilations of videos, funny, inspiring, or “you name it” videos. It debuted just one year ago, but it’s responsible for some of the most watched videos ever. Marketers can use Vine to build videos to promote their product or an affiliate product they... [Read more]

‘Copywriting: Call-to-action testing and optimization’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Copywriting: Call-to-action testing and optimization”. Erin Hogg says, “For Michael Aagaard, Copywriter, ContentVerve.com, optimizing call-to-action copy is one of the most fascinating aspects of improving conversion rates, and one of his favorite research areas. “In the last critical... [Read more]

Download: StrongView’s ‘A Practical Guide to Modern Marketing Analytics’

StrongView has released “A Practical Guide to Modern Marketing Analytics”. The StrongView team says, “Marketers are learning how the promise of big data for marketing can help them understand individual customer context and channel that context into highly targeted and relevant communications. Download this guide to simplify the future... [Read more]

Download: Silverpop’s ’31 Tactics for Building Your Database’ White Paper

Silverpop has released a free white paper titled “31 Tactics for Building Your Database”. The Silverpop team says, “Without new customers, you’re forced to rely on existing ones to boost revenue, making it difficult to grow at the pace outside investors and internal stakeholders often require. Get 31 list growth tips for building... [Read more]

How to Build Subscriber Lists directly on Facebook without ads #ad

Aravindh S has just released his new software Fanpage List Builder. With it, you can turn your fan pages into squeeze pages. This is a tool to make high converting landing pages and do it easily and quickly. It comes with a range of templates you can use to build your pages. In fact, it is a suite of three tools that will help you build high converting... [Read more]

’12 inspiring marketing campaigns from Google’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “12 inspiring marketing campaigns from Google”. Ben Davis says, “Google helps us all market our services. That statement can start a healthy debate amongst many in the media, but I think I’ll stick with it. Of course, Google has to market itself, too. Even the biggest... [Read more]

‘Evaluating the ROI of a Performance Marketing Campaign’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Evaluating the ROI of a Performance Marketing Campaign”. Matt Swan says, “The customer path to conversion is a complex journey and one that spans across a number of touch points. As a result, it is becoming increasingly challenging for advertisers to attribute sales to a specific channel. In... [Read more]

‘Who Wore It Best? Marketing Campaigns Edition’ – HubSpot

The latest article on HubSpot blog is titled ”Who Wore It Best? Marketing Campaigns Edition”. Sana Bakshi says, “The beauty of the marketing industry is that every campaign is different from the next. Each one has a unique challenge and a different end-goal, resulting in a different look, feel, and message for each individual campaign. When... [Read more]

CurationSoft 3.0 Pro: Better sites through better curation #ad

Your WordPress website can attract traffic from people interested in your niche around the world, and when it does, it can become a source of steady income for you. The main hurdle you have to overcome is creating top content that people will be so interested in reading that they will return day after day. Content curation can help you create this... [Read more]

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