Liz Willits says, “Imagine spending hours writing the best email subject line in history but leaving no time to write the content of your email. That’d be bad planning, right? Although you have an amazing subject line, it doesn’t really matter. You’re missing a huge part of your email: the content. Without planning, this same thing can happen... [Read more]

Scott Shane says, “Email is a great marketing tool. A study by the global information services company Experian found that companies generate more than $44 in email sales revenue for each dollar of email marketing expense. That’s a massive return. There’s just one problem. Customers are getting inundated with sales emails, and fewer of them... [Read more]

Ken Bowen says, “Editor’s note: I would like to extend a heartfelt apology to those of you who experienced difficulties streaming portions of today’s special live Web clinic. We’re working to identify the problem, determine why it effected some of you but not others and prevent it from happening again in the future. In the meantime, the... [Read more]

Vadim Sirbu has released a new eCommerce solution, BigSales Generator. This new software is a complete tool for building your eCommerce sites. Sirbu knew that most people don’t have the training or skills to do heavy-duty technical work, so he designed Big Sales Generator as a tool that can be used by ordinary, non-technical users. So, fortunately... [Read more]

DMD team says, “Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper prospect engagement and contribute to business... [Read more]

Barry Levine says, “Email personalization is common these days, especially where rules are set for which kinds of emails — or even which parts of an email — are sent to specific segments of users. Boomtrain specializes in going beyond rule-making, with machine learning-driven personalization for email and mobile notifications. Today, it is... [Read more]

Steve Gumm says, “I’m driving to an appointment and fly past hundreds of signs for local businesses. Billboards, store signage and small yard signs on corners covering the landscape, all begging for my attention. On my passenger seat, resting on the leather as if to beg for my attention like a puppy, is the mail from my office with a local... [Read more]

Kurt Chrisler has released a new edition of his popular WordPress plugin 'AutoZon v. 2', that can build complete Amazon  affiliate websites in under 60 seconds. This is store automation at its best. You tell it what kinds of products you want in your store, and it handles the process for you... [Read more]

Lindsay Friedman says, “We all know that if you want to be a serious contender in the public eye, a website with the right domain name is a must. This is why huge companies and public figures (including former New York City Mayor Michael Bloomberg) have gone to extraordinary lengths to buy a range of domains, both positive or negative, to protect... [Read more]

Michael Barnes says, “Six months after our highly successful Summit for Marketing Leaders in Australia, I’m excited to announce that Forrester’s CX Marketing Sydney 2016 event is less than 7 weeks away. As all organizations operating in Australia understand, the line between brand, marketing, and customer experience (CX) disciplines has blurred... [Read more]

Lindsay Kolowich says, “Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that’s worthy of our audience’s time and emotional investment.But what’s the best way to cut through the clutter to make sure our content gets seen? Well,... [Read more]

Andrew Darius has just released 'SyncLeads', software that can change the way you do Facebook marketing. Darius says this new software is "3rd Generation Lead Ads Tech [that is] Facebook Approved"... [Read more]

Ben Davis says, “Every tech and media publisher has written about a reported leaked document showing Facebook’s plans to introduce ads to Messenger. ‘Advert’ seems a strong word, given they will be more like email; messages sent to customers who have opted in. Whatever we call them, what might Facebook Messenger ads mean for... [Read more]

Demian Farnworth says, “According to Google Trends, interest in content marketing has been on the rise since January 2011. But this should not surprise anyone. We all seem to be awash in content marketing. What’s surprising is that many content marketers don’t have a documented strategy. So, let’s fix that. Today, content marketer, we’ll... [Read more]

Matthew Kane says, “Here’s something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. Yes, you read that right. Nearly half of history’s most educated generation would prefer to revert back to some sort of cave painting-esque proto-language... [Read more]

'eCom Pages Pro', coming to the end of its launch pricing, is the world's first "drag and drop" 'Shopify' store builder that is hosted in the cloud. Regardless of your technical skills or your experience, you can uses this new software to build attractive Shopify stores in a matter of minutes... [Read more]

Jack Simpson says, “Content comes in so many formats, with so many silly names attached to them, it’s hard to keep up. But thankfully user-generated content is a fairly self-explanatory one. With the help of social media, brands are increasingly turning to the general public to come up with creative ideas and share them with the world. In this... [Read more]

Jeff Charles says, “As an entrepreneur, your reputation is everything, isn’t it? If you don’t maintain a positive reputation, your business won’t survive. Prospects won’t be attracted to your brand and you will find it increasingly harder to gain more business. Managing your reputation is one of the most crucial things you will need to... [Read more]

Ginny Marvin says, “AOL announced Monday that it is expanding the reach of its premium ad formats for brands to Microsoft and Millennial Media inventory. The formats will now appear on Microsoft’s MSN.com and within apps in Millennial Media’s network, which AOL acquired last fall. AOL’s Halo, Devil, Devil Full-Page Flex, Billboard and Loft... [Read more]

There are a lot of resources you can use to build a business, without having to come up with the yourself. Crowd funding let's you use other people's money to build your business.  Now there's a way to use other people's videos, too... [Read more]

Daniel Newman says, “What matters more than getting a lot of customer leads? Connecting with people who will actually do business with you. Quality trumps quantity when it comes to lead generation; whatever the size of your business, growing your customer base is what creates success. Don’t get me wrong, attention is great but new leads add... [Read more]

Nick Barber says, “Virtual reality and 360 videos continue to gain momentum, but one obstacle that could stop them in their tracks is the lack of an analytics standard. Virtual reality or 360 video (synonymous for this post) deliver immersive experiences. If you have never consumed VR video, imagine standing inside a globe with content flowing... [Read more]

Patricio Robles says, “Messaging is one of the hottest social channels today, but it’s also one that’s hard for businesses and marketers to access. That could, however, be changing. According to a document obtained by TechCrunch, Facebook plans to bring ads to Messenger, its messaging app, in the second quarter of the year: The document…says... [Read more]

Mike Renahan says, “According to TOPO, prospects open less than 24% of sales emails. That means three out of four emails you’ve agonized over and sent to buyers in the past month were likely not worth writing at all. Salespeople today rely on email more and more in their prospecting efforts. But what’s the point of sending emails if the recipients... [Read more]

Jimmy Rodela says, “Is it just me, or is there an abnormally high demand for real estate online marketers nowadays? I mean, I have always known that there is a strong demand for them since at one point, the total real estate ad spending reached about $27 billion. Just lately though, I’ve been getting quite a lot of inquiries from prospective... [Read more]

Robert Berris says, “It’s rare for your first website build to be the perfect fit for your users—or even for your business objectives. In the six (or more) months it takes for a traditional digital agency to build your website, business goals have likely shifted, users have demanded new features, and a competitor may have beat you to market. Yet,... [Read more]

Matt McGee says, “Google’s desktop search results page is undergoing a change that will mean fewer ads displaying for many queries. The company is rolling out a change worldwide that eliminates ads on the right side of a desktop search results page. It affects all queries in all languages around the world. It also brings Google’s desktop search... [Read more]

Valerie Levin says, “Sometimes, realigning your marketing and sales efforts after losing momentum or motivation takes getting back to basics. Revisiting your original strategies and taking advantage of existing leads through nurturing can be a winning game plan for converting at higher rates and lower costs. Companies that excel at lead nurturing... [Read more]