Pratik Dholakiya says, “Businesses are falling all over themselves to get social media right. There is no doubt that being present on all the prominent social media channels leads to better credibility and improved brand recall in the minds of your target consumer segments. However, companies consistently fail to realize that a Like or a Follow... [Read more]

Ryan Stewart says, “With over a billion users and a history of introducing fine-tuned advertising controls, paying for ads on Facebook is one of the best uses of your advertising dollar. The level of control Facebook allows you to have over who sees your ad makes it an ideal platform for local businesses. With these five simple approaches, you... [Read more]

Jonathan Long says, “Hiring an online marketing agency to help expand your brand’s reach online can be one of the best decisions you make in 2016 — provided you onboard the right agency. Related: 10 Skills Online Marketing Teams Must Have to Succeed What does that mean? It means that, as with any relationship, this one needs to establish... [Read more]

Andrew Darius has just released SyncLeads, software that can change the way you do Facebook marketing. Darius says this new software is “3rd Generation Lead Ads Tech [that is] Facebook Approved”. If you invest a lot of energy in Facebook marketing, this new application is for you. All your Facebook marketing operations can become synchronized... [Read more]

Julia Jornsay-Silverberg says, “Facebook’s News Feed algorithm prioritizes video over other content types. As a result, video on Facebook (in the form of paid ads and status updates) is becoming an increasingly powerful tool that businesses can use to engage with their audiences and build brand awareness. Before jumping in and spending precious... [Read more]

Barry Schwartz says, “AdAge has confirmation that Google is launching AMP search results mid-next week, on Wednesday, February 24th. AMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile devices. Searchers should be able to begin seeing AMP in the news... [Read more]

Olivia Dello Buono says, “We’re calling it: Interactive email is the next big thing. Completely dispelling the idea that email is stale and outdated (their words, not ours), interactive elements deliver a fresh take on email marketing and invite subscribers to engage with your brand. In yesterday’s #emailchat, we asked the AWeber community... [Read more]

Stefan Ciancio, Tim Miranda and James Canzanella have teamed up to create a process that any marketer, regardless of experience level can use to build an ongoing online business. They call it 'Elite Commission Machines', and it is an in-depth over the shoulder video series showing you how to set up profitable commission machines with precision-targeted penny clicks to achieve maximum return on your investment... [Read more]

Daniel Burstein says, ““Most email clients nowadays pull and display a preview text in addition to the sender (or ‘from’) name and subject line of an email. While all inbox fields are fertile ground for optimization and A/B testing, optimizing preheader snippet is frequently a quick win,” Laz Tyrekidis, Digital Marketing and Audience... [Read more]

Patricio Robles says, “Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook. Facebook offered a sweet revenue sharing deal, and prominent publishers like The New York Times signed on. Up until now, Instant Articles has been available to... [Read more]

Marisa Smith says, “Many businesses find social media overwhelming – there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy... [Read more]

He used 'Project Supremacy'. This may be your path to a better online income, too. This new software brings SEO (which had started to be less effective) back to life for websites. On-page (site-wide) SEO is key to your success as an online marketer... [Read more]

Jerod Morris says, “In any description of WordPress features, there’s one word you’re sure to see: Free. This is, of course, true. The files necessary to install WordPress on a server and run it are indeed free. A casual content producer could even sign up at WordPress.com and run their entire website for free, never paying a dime if all... [Read more]

Austin Iuliano says, “A trending hashtag at one time was #DescribeTwitterIn3Words. That can only be described as an avant garde approach to constructive criticism. Or, at least, that is what I hope. The general sentiment for what Twitter has been turned into lately is “Scrollin’, Trollin’, Scrollin’”, “marketers ruin everything”,... [Read more]

Lindsay Kolowich says, “There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter... [Read more]

'eCom Pages Pro', being released today, is the world's first "drag and drop" Shopify store builder that is hosted in the cloud. Regardless of your technical skills or your experience, you can uses this new software to build attractive Shopify stores in a matter of minutes... [Read more]

Fergal Glynn says, “Enterprise marketers are faced with juggling multiple marketing channels, from social media to email marketing, lead generation campaigns, and more, all of which rely on effective, relevant content to capture and nurture leads through the buying journey, at every touch point. Enterprise marketers have been grappling with content... [Read more]

Patricio Robles says, “While marketers are justifiably attracted to the Facebooks and Twitters of the world, stats from Radium One show that nearly 70% of global sharing activity takes place in dark social channels. These are channels in which sharing activity takes place out of public view. But just because dark social channels are harder to... [Read more]

Rogelio Rodriguez says, “One of the chief jobs of an inbound marketer is to convert readers into customers. A particularly effective way to do that is to write frequent, interesting content that establishes your company or client as experts in their respective fields. However, creating compelling blog posts and articles three to four times a week... [Read more]

'Amplifire' has been available for 2 days, now, and has sold well over 1000 copies. This intuitive software can help you build your opt-in list , sell products, gather CPA commissions and more... [Read more]

Matt McGee says, “The holidays saw a big increase in online sales in the US, according to the Census Bureau’s latest quarterly e-commerce sales report. The bureau estimates $89.1 billion in e-commerce sales during Q4 of 2015, a 14.7-percent jump from Q4 2014. The figure also represents a quarterly gain of 2.1 percent over the third quarter of... [Read more]

SBT team says, “Should marketers “Snap” to it? Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing. In many ways, Snapchat has similar photo-sharing and video-messaging capabilities as Instagram. What makes the app unique is that Snapchat... [Read more]

Andrea Francis says, “Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go? Not... [Read more]

Ginny Marvin says, “Twitter as customer service engine is getting a bit more powerful for companies. On Wednesday, Twitter announced the rollout of two new tools for companies to provide support and get feedback from customers. Customer Feedback is a new feature that enables businesses to solicit customer feedback after a Twitter conversation... [Read more]

Seth Rand says, “Trade shows remain a key factor to the success of any business. No matter the size of the company or the type of industry, the act of attending large gatherings where like-minded individuals with similar goals and aspirations mix it up often results in the exchange of new ideas, the forging of new relationships and the creation... [Read more]

Shayla Price says, “Studies show that “both companies and agency clients have a greater focus on customer acquisition than retention.” Some SaaS businesses waste time and money by focusing on quick fixes. But your company can acquire more customers with limited resources by concentrating on the right strategies. “For e-commerce startups,... [Read more]

Ayaz Nanji says, “Most senior marketers are somewhat or very confident that their company’s personalization strategies will create stronger relationships with customers, according to a recent report from the CMO Council and Microsoft. The report was based on data from a survey of 179 senior marketers (48% work for organizations that are... [Read more]