Derek S. says, “Today, consumers are demanding a personalized experience more than ever and merchants not delivering one will soon find themselves falling behind the competition. ShopKeep, a cloud-based technology provider to small and independent businesses, has recently announced a new integration with popular email marketing solution MailChimp. The... [Read more]

Baer says, “As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard fromMarketingProfs’ internal marketing expert; high-end realty company Corcoran Group; and Gartner’s digital marketing researcher. These Social Pros operate on different levels in very different fields. As always,... [Read more]

Chow says, “To be a successful online publisher, you must be savvy about earning revenue. While that may seem like a pretty straightforward concept, it’s easier said than done. There are a number of different factors that play into your potential earnings per click (EPC), and in this post, we will explore four easy ways to help you improve your... [Read more]

Richard FairBairn has been buying expired domains (that is, the owner decided to not renew the registration) and making a good living with them... [Read more]

Barry Schwartz says, “Facebook is launching their own version of YouTube’s playlists, TechCrunch reports. Facebook now has a video tab available to all businesses that let them choose a selected video to be shown in the extra-large format with a live comment feed on their Facebook page. ABC News has this happening on their Facebook video page... [Read more]

Business Insider is seeking an Associate Digital Media Strategist for its New York office. Stephanie Fogle says, “As the Associate Digital Media Strategist, you’ll be responsible for the following: Creating efficient media plans based on client’s budget and strategic objectives Communicating advertising specifications and creative... [Read more]

Jason Stewart says, “In the recent ANNUITAS B2B Enterprise Demand Generation Study, only 20.9% of the respondents indicated that they are confident that have been effective in their use of marketing automation — which isn’t exactly a new insight, as there has been a lot of coverage of the challenges associated with effective use of marketing... [Read more]

Liz Rutgersson says, “What’s in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Last year I wrote about my five predictions for real-time bidding (RTB) in and what a year it has been! The ever-changing nature of the digital industry is heightened in the highly dynamic and... [Read more]

Private Blog Networks can be the core of your SEO strategy or, if done poorly, they can be the death of all your SEO. They can pack a lot of ranking power if done right, but can result in a penalty for your site, if done poorly... [Read more]

Nicole Dvorak says, “According to App Annie, messenger service Snapchat is among the top 10 most downloaded apps in the US right now. Competitor WhatsApp lags behind in number of downloads, bouncing between the top 20 and top 30. But just because users are downloading an app does not mean that they are using it. In fact, Forrester’s US Consumer... [Read more]

Ryan Lynch says, “Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art. Every... [Read more]

David Moth says, “What’s that? You want one more SEO trends roundup before the end of the year? Well, okay then, but this is your last one. Following on from our posts looking at search predictions for next year and the SEO’s 2015 wishlist, it’s time to take a look back at the major trends from the past 12 months. Here’s what our panel of... [Read more]

CoolIce has just announced that he has a new Amazon affiliate site ready for you, this one selling baby clothing, toys, paraphernalia, and food. In keeping with his tradition, he calls it 'BabyClone'... [Read more]

Jerod Morris says, “Have you caught yourself at any time over the past few days and weeks daydreaming about what you plan to do in 2015? Maybe you have a new website idea you want to launch, or an old idea you want to complete. Maybe you want to double your number of clients. Maybe you have a new plan for positive personal habits you want to... [Read more]

Chuck Malcomson says, “Choosing to focus on a target market or vertical is a scary step for most agencies. Being selective can be seen as saying “no” to potential clients. But that’s not the case. Specialization is all about defining who you are and what type of work you can do best — you define your agency, not the client. This... [Read more]

Yuyu Chen says, “We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. As 2015 approaches, we all begin to look forward to the new opportunities that might await us in the months ahead. What can digital marketers expect to see in the new year? To answer... [Read more]

Chris Abraham says, “When it comes to getting your site organically to the top of Google Search, you must care as much about how your web server performs in response to requests, demand, load, and even denial-of-service attacks as you do about responsive design, meta tags, keyword density, social signals, inbound marketing, content marketing, or... [Read more]

Lara O’reilly says, “Flickr CC/Henry BurrowsThe once-modest photo sharing app Instagram is beating Twitter on yet another front: Engagement. Earlier this month Instagram revealed it had overtaken Twitter in terms of users: 300 million to Twitter’s 284 million. Now there’s more evidence underlining Instagram’s dominant... [Read more]

Allison Howen says, “Self-service analytics tool DataHero has unveiled a Google Analytics integration, which aims to help users make quicker data-driven decisions for their business. “The Google Analytics integration is one of the most requested by customers,” said DataHero co-founder and CEO Chris Neumann. “Every marketer uses... [Read more]

Kristin Kovner says, “This monthlong plan will help you develop a social media presence for your brand without having to pay for followers. Are you ready to get started? I’m often asked how a B2B company should start building a social presence. My consultancy works with many start-ups in the ad technology and digital media space, developing their... [Read more]

Lisa Calhoun says, “In the two seconds it takes you to read this sentence, 1,000 photos have been uploaded to Instagram. Its 300 million users, as I write this, share 70 million moments every day. As we move into 2015, agencies are in a new position. We no longer own “the most creative content.” Actually, creative content is a commodity... [Read more]

Rick Whittington says, “Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or service internationally. When you think about international websites, the first thing that comes to mind is translation. So I... [Read more]

Tyler Lessard says, ““Show the readers everything, tell them nothing.” —Ernest Hemingway Show, don’t tell. That is the simplest yet most powerful lesson a storyteller can learn. As marketers put more emphasis on content that tells a story, we need to remember that old writing adage—even though it’s much easier said... [Read more]

Rebecca Lieb says, “Fundamentally, content has become bigger than marketing; it spans across the enterprise, particularly in public-facing divisions such as sales, customer care, recruiting, PR and product groups. All these constituencies have the capability to create and to distribute content, to contribute to the overall content pool, and... [Read more]

Anjali Lai says, “Around this time of year, one can’t help but become reflective. I know I’m not alone when I say that, on the one hand, this year somehow shot past faster than the last one, but on the other hand, it was jam-packed with new discoveries, fresh ideas, and memorable experiences. In particular, this has been a milestone year... [Read more]

Amanda Durepos says, “Optimizing your marketing campaigns for mobile users isn’t just about having your landing pages render nicely on all smartphones and tablets. It’s also about considering the user behind the device; what they’re doing and thinking about while they’re using it. And while the same people tend to use both... [Read more]

Matt Asay says, “Data science remains the surest ticket to Big Salary nirvana. If only it paid equally large dividends for the companies paying those salaries. Part of the problem stems from getting enough qualified people into a market desperate for answers. But part of the problem stems from asking the wrong questions in the first place. Big Love... [Read more]