IM NewsWatch, December 18, 2013 - ‘Facebook Launches Auto-Play Video Ads – Mashable' and much more...

December 18th, 2013 at 2:47 am EDT

IM NewsWatch

Wednesday, December 18, 2013

‘B2B Marketing on Twitter: Turn Listening Into Social Insights and Influence’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “B2B Marketing on Twitter: Turn Listening Into Social Insights and Influence”. Carter Hostelley says, “I was at dinner the other night with a group of B2B marketers (sounds fun, I know). And guess what we talked about? Well, in-between discussing food delivery startups and... [Read more]

‘Want to Dominate Organic Search? How Blogging Can Help’ – HubSpot

The latest article on HubSpot blog is titled ”Want to Dominate Organic Search? How Blogging Can Help”. Rachel Sprung says, “We always hear that blogging is important for our search engine rankings. But like … why? It’s one of those things that we often just assume people know, but you know what they say about assuming. Since... [Read more]

‘Everything You Need to Master Email Marketing’ – HubSpot

The latest article on HubSpot blog is titled ”Everything You Need to Master Email Marketing”. Ginny Soskey says, “When you’re new to marketing, I’d argue that tackling email marketing is one of the hardest things you’ll do. Most of the other digital marketing channels — blogging, social media, landing pages,... [Read more]

Avoid copyright infringements; get Eric Holmlund’s Graphics Firesale #ad

We all like to have graphics on our sites because it makes a site more interesting to our visitors. However, we need to be careful where we get the graphics we use. We can be charged with copyright violations if we use a graphic without the creator’s permission. Eric Holmlund knows that danger, so he created this firesale package, full of graphics... [Read more]

‘A Guide to Google’s In-depth Articles’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “A Guide to Google’s In-depth Articles”. Pamella Neely says, “Google’s mission statement is to “organize the world’s information and make it universally accessible.” To fulfill that mission, last year it recruited 150 people to take part in its “Daily Information Needs Study.”... [Read more]

‘Personalized Marketing Connects with Customers’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Personalized Marketing Connects with Customers”. Pete Prestipino says, “Today’s consumer expects (sometimes demands) that retailers will show them something they’ll like. To do that of course, these modern merchants need to use data and create a comprehensive view of their customer... [Read more]

‘Earning Your Right to Invest More in Content’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Earning Your Right to Invest More in Content”. Jim Yu says, “It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content Marketing Institute, an umbrella organization for content marketers,... [Read more]

Twitter Marketing Made Easy: free report gets you started right #ad

Once again, there’s new free training available, leading up to a new product launch in a few days. Dr. Amit Pareek is releasing a free special report that will show you his tested and proven methods to properly use Twitter in your marketing. This report will expose a few Twitter marketing strategies that work for him. You can test them and, if... [Read more]

‘How Yelp Can Help… Small Businesses Take Advantage of Reviews’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “How Yelp Can Help… Small Businesses Take Advantage of Reviews”. Verónica Maria Jarski says, “If you work at a small business, you might consider establishing a presence on the popular Yelp review site. Small businesses that took advantage of Yelp business accounts recorded increases... [Read more]

‘Facebook Launches Auto-Play Video Ads’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Launches Auto-Play Video Ads”. Todd Wasserman says, “Facebook’s long-awaited and, for many, long-feared auto-play video ads are here.The company announced Tuesday morning that it’s testing such ads in the News Feed with a handful of advertisers. Among those are Summit Entertainment’s Divergent,... [Read more]

‘Google reveals most popular search queries in 2013′ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Google reveals most popular search queries in 2013″. David Moth says, “In the same way that Beyonce flung out her fifth albumunexpectedly last week, Google UK has just fired its 2013 zeitgeist list into my inbox without so much as a word of warning. Although it has almost... [Read more]

SaleJunction: The WP theme for e-commerce #ad

There are many WordPress products created each week to improve internet marketing. But few of them address the needs of a marketer wanting to do e-commerce, building a store where you can sell physical products. Neeraga, a marketer from India whose specialty is creating WordPress themes (he is the president of InkThemes.com) has created a new theme,... [Read more]

‘Email Marketing 2013: The top 10 MarketingSherpa articles for your New Year’s marketing resolutions’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing 2013: The top 10 MarketingSherpa articles for your New Year’s marketing resolutions”. Courtney Eckerle says, “As 2013 comes to a close, we’ve collected 10 MarketingSherpa email case studies and how-to articles that display the best marketing efforts of this... [Read more]

‘80% of Facebook’s Like and Share Clicks Come From Outside the U.S.’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “80% of Facebook’s Like and Share Clicks Come From Outside the U.S.”. Kurt Wagner says, “Facebook redesigned its Like and Share buttons last month, and the result has been a slight rise in clicks, all thanks to its international users.Exclusive data released to Mashable Monday revealed... [Read more]

‘Adidas’ Twitter feed shows that agile marketing isn’t always off the cuff’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Adidas’ Twitter feed shows that agile marketing isn’t always off the cuff”. David Moth says, “The Oreo super bowl ad is often held up to be the perfect example of agile marketing in action. In truth there have been a number of similarly effective and timely tweets... [Read more]

New fines for sending SMS messages without permission #ad

The USA government enacted the new Telephone Consumer Protection Act, effective October 16, 2013. Among other provisions, it prohibits sending marketing messages via SMS unless the receiver has given unambiguous permission for the messages. And it imposes large fines for every violation. The clear message is, “Watch out, because the risks of getting... [Read more]

‘Marketers Must Learn Martian (AKA, the Language of Business)’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Marketers Must Learn Martian (AKA, the Language of Business)”. Heather Fitzpatrick says, “In the 1992 best-seller Men Are From Mars, Women Are From Venus, author John Gray argued that men and women have fundamentally different psychological make-ups that drive miscommunication and can lead... [Read more]

‘Disavow Links Like a Boss: Cutts Says Two Strikes & You’re Out’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Disavow Links Like a Boss: Cutts Says Two Strikes & You’re Out”. Pete Prestipino says, “If you’ve been penalized by Google for violating the webmaster guidelines, (and you know who you are), consider yourself on double-secret probabtion. The next time, you could be... [Read more]

‘Influencer Marketing: How Google Will Change The Game’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Influencer Marketing: How Google Will Change The Game”. Daniel Cristo says, “I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans... [Read more]

Graphics Mystic Toolkit V3: Give your site a professional look #ad

Lucas Adamski & Andrzej Tomaszewski have just announced Product: Graphics Mystic Toolkit V3, a major collection of many types of graphics marketers need in their web sites and other materials. This brand new set is the newest volume of graphics from this talented team, not a repeat of volume 1 or 2. (If you missed these earlier volumes, they are... [Read more]

’20+ fascinating statistics from Econsultancy’s Q4 reports’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “20+ fascinating statistics from Econsultancy’s Q4 reports”. David Moth says, “As we’re fast approaching the end of the year it’s time to round up some of the most interesting stats from Econsultancy’s Q4 reports. In the past few months we’ve published... [Read more]

‘Top 10 Google Search Trends in 2013, According to Google’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Top 10 Google Search Trends in 2013, According to Google”. Stan Schroeder says, “Google released its annual year-end Zeitgeist report, a list of top global search trends for the year that includes a video overview of the search trends in 2013 and the year’s top 100 searches.Notable deaths... [Read more]

’7 Must-Know Keywords in Services Marketing’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “7 Must-Know Keywords in Services Marketing”. B2C team says, “Services marketing covers the marketing of both goods and services and typically refers to the marketing of both business to consumer (B2C) and business to business (B2B) services. This article will give you an overview... [Read more]

Ready Launch Profit – Sales Funnel: whole funnel ready to go #ad

Rohit Thakur has built a profitable sales funnel on the topic of list-building and is offering it to you for a low price, far less than if you built it yourself. This funnel, the Ready Launch Profit – Sales Funnel, which sells a series of videos on List-building, includes: 1. A blog, where you write about list-building to attract new clients and... [Read more]

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