IM NewsWatch, August 26, 2013 - Latest IM News including ‘Responsive Web Design: The Next Great Hope or All Hype? – MarketingProfs' and much more...

August 26th, 2013 at 4:00 am EDT

IM NewsWatch

Monday, August 26, 2013

‘Statisticians answer some of the most commonly asked A/B testing questions’ MarketingExperiments Webinar August 28

MarketingExperiments is hosting a webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”. MarketingExperiments team says, “A/B testing on the Web has become incredibly sophisticated in the last few years.... [Read more]

‘How To Create A Profitable Sales Funnel‘ James Francis’ Webinar 2.00 pm EST

James Francis is hosting a webinar on Monday, August 26 at 2.00 pm EST. The topic of the webinar is “How To Create A Profitable Sales Funnel”. Francis says, “On this rare LIVE event I’ll show you… The TRUTH: How Is Money Made Online? How To Structure Your Sales Funnel For Maximum Leads & Sales The Little-Known Secret... [Read more]

‘How Two Successful Bloggers Make Money In Very Different Ways’ – ‘Entrepreneurs-Journey’ Blog

The latest ‘Entrepreneurs-Journey’ blog post is titled “How Two Successful Bloggers Make Money In Very Different Ways”. Yaro Starak says, “Last weekend I spent Sunday writing Action Plan 3for my EJ Insider Interviews Club members, featuringDaniel Scocco and Joe Gilder. The action plans are short reports I write that come out once per... [Read more]

The Top Five List-Building issues #ad

Mailing Lists are the cheapest, most effective way to promote your brand and your products online. They consistently sell more than paid advertisements and social media marketing, combined. In fact, most of the other strategies are most effective when you send the traffic they generate to a traditional squeeze page and capture your visitors’... [Read more]

‘Introducing The Search Marketing Playbook’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Introducing The Search Marketing Playbook”. Elizabeth Komar says, “The ways consumers find information about companies or brands is changing. Where natural search results once were the primary way users discovered content or Websites,, now non-search engine media such as mobile apps,... [Read more]

‘Build SEO with an eBook? Digital Publishing Roundup' – ‘The Future of Ink’ Blog

The latest article on the ‘The Future of Ink’ blog is titled “Build SEO with an eBook? Digital Publishing Roundup?. Denise Wakeman says, “Welcome to The Future of Ink’s weekly Digital Publishing Roundup. Every week, we read and share dozens of articles about digital publishing, self-publishing, book marketing, content marketing and news... [Read more]

‘Social Media Strategy Is Now All About ‘Earned Media,’ Generating Free Exposure For Campaigns’ – Business Insider

The latest article on Business Insider is titled ”Social Media Strategy Is Now All About ‘Earned Media,’ Generating Free Exposure For Campaigns”. Marcelo Ballve says, “Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media... [Read more]

Silent Sniper SEO: Build Traffic from the ground up #ad

Even if you don’t know what SEO is, Phillip Snipes has training to show you how you can become your own SEO master. With a little guidance, he says you can do it and do it well. Snipes has just released Silent Sniper SEO to show you how it’s done. With help from Snipes, you will find out: • How to Set up your own Domain and Hosting... [Read more]

‘Publishing Shared Content? You Will Lose’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Publishing Shared Content? You Will Lose”. Kevin O’Brien says, “As content marketing continues to rule the lands, more and more businesses are looking for ways to publish articles and other forms of valuable content for their website visitors. Content is important for... [Read more]

‘Responsive Web Design: The Next Great Hope or All Hype?’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Responsive Web Design: The Next Great Hope or All Hype?”. Verónica Maria Jarski says, “Ever visit a company website via your mobile only to find that the site is too hard or irritating to navigate? Chances are you gave up on the site and went to the company’s competitor. Now, imagine... [Read more]

‘Google Analytics Email Marketing Dashboard For Beginners’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Google Analytics Email Marketing Dashboard For Beginners”. Carrie Hill says, “I received an email from an online retailer today that was a hot mess. It had no text, only one gigantic image, and the image had no alt text or anything to indicate what the email was about... [Read more]

PLR Decoder: Your guide to building a PLR Business #ad

Craig Tuttle has found a path to a long-term business using Private Label Rights (PLR) material,created by other people and made available at a small charge for selected marketers to profit from. Tuttle does well with reworking PLR and selling it as his own product. He says he has “broken the code”, and now he has created PLR Decoder to... [Read more]

‘The Resources You Need to Be an Awesome Email Marketer’ – HubSpot

The latest article on HubSpot blog is titled ”The Resources You Need to Be an Awesome Email Marketer [In Under 100 Words]“. Corey Eridon says, “First, make sure you’re following the rules. Read up on Sender Score and CAN-SPAM, andcheck that your email list is healthy. Now take that healthy list and segment it real good.... [Read more]

‘Google’s ‘Pay Per Gaze’ and the Future of Connected Advertising’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google’s ‘Pay Per Gaze’ and the Future of Connected Advertising”. Adam Ostrow says, “Google may currently have no plans to insert advertising into its nascent Glass product, but the patent the company was recently granted for “pay-per-gaze” technology hints at an ad... [Read more]

‘Google’s new paid and organic report: An expert view’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Google’s new paid and organic report: An expert view”. Ben Davis says, “Google yesterday released a new paid and organic report in AdWords to ’help you better understand how people searching on Google are connecting with your business’. According to the... [Read more]

WP Cliff Hanger: Create high-engagement pages on your site #ad

Keeping the visitor engaged with your site is often quite a challenge. There are so many distractions. Anwesh Rath has found that the “cliff hanger” technique, often used in serialized movies or radio/TV programs, can do a lot for keeping site visitors interested. Rath has created WP Cliff Hanger to make it easy to create “hooks”... [Read more]

‘How to Cut Out Advertising in Favor of Inbound Marketing' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Cut Out Advertising in Favor of Inbound Marketing?. Baer says, “Dan Moyle, inbound marketing evangelist at Amerifirst, joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company... [Read more]

‘7 Ways to Manage Comments on Your Site’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “7 Ways to Manage Comments on Your Site (Without Losing Your Mind)”. Beth Hayden says, “Comments. For some bloggers, they are the fuel that keeps their content creation engines running. For others, they are a nuisance and a hassle — something they try to deal with quickly in order to get... [Read more]

‘Solving the Pogo-Stick Problem’ – MOZ Blog

The latest MOZ blog post is titled “Solving the Pogo-Stick Problem – Whiteboard Friday”. Rand Fishkin says, “When people click through to our sites from a SERP and aren’t satisfied with what they find, they often pogo-stick back to find a different result, signaling to the search engines that the result wasn’t worth it. In today’s... [Read more]

Guru’s secret source of web Traffic #ad

Sean Mize has just announced his latest product, Guru’s secret source of Traffic, to help you find a steady flow of traffic to your site. And it’s traffic interested in what you have to offer, not just people clicking because they are paid to click. You may have tried sources like: –> SEO traffic –> Facebook traffic –>... [Read more]

‘Skimlinks Will Automatically Redirect New iTunes and Groupon Affiliate Links’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Skimlinks Will Automatically Redirect New iTunes and Groupon Affiliate Links”. Collins Says, “Skimlinks has announced that they will automatically rewrite old iTunes affiliate links to their new affiliate link format, so affiliates won’t be affected as iTunes takes their affiliate program in-­house. This... [Read more]

‘Content Marketing: How To Measure Its Effectiveness’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Content Marketing: How To Measure Its Effectiveness”. Pam Dyer says, “Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate... [Read more]

‘How to Build an Effective Conversion Rate Optimization Plan’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4”. Sean Ellis says, “A/B testing and optimization offer the potential of big rewards for businesses. Too often, though, testing falls short, yielding few insights or performance gains. Often, at the heart of the problem... [Read more]

WP theme for local entertainment businesses #ad

Peter Beattieand his company, PremoPress have just released a new WordPress theme tailored for local entertainment venues, such as night clubs. arenas, pubs and theaters. WP NightClub Theme lets you: • Create events to advertise on the site and sell tickets to these events, for one location or for many locations • Create a photo gallery... [Read more]

‘Facebook’s Latest News Feed Change Aims To Reward High-Quality Content’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Facebook’s Latest News Feed Change Aims To Reward High-Quality Content”. Matt McGee says, “Continuing its promise to be more transparent about how the News Feed works, Facebook has announced another tweak to how it decides what stories show up there. Facebook says... [Read more]

‘Why Do Mobile Banner Ads Stink So Much?’ – HubSpot

The latest article on HubSpot blog is titled ”Why Do Mobile Banner Ads Stink So Much?”. Ari Jacoby says, “When it comes to mobile advertising, less is more. We’ve all seen a barrage of under-pixelated, tiny banner ads — there’s nothing useful or valuable about that. In fact, they infuriate consumers who would rather... [Read more]

‘63% of Brands Have Multiple Twitter Accounts’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “63% of Brands Have Multiple Twitter Accounts”. Zoe Fox says, “For top brands, one presence on Twitter isn’t enough. In 2013, 63% of brands have multiple Twitter accounts, according to a report by Brandwatch. This trend represents an 800% increase from two years ago, when just 7% of... [Read more]

MarketingExperiments’ ‘Recent experiments reveal 2 common design mistakes that can kill microsite conversion rates’ Webinar on Replay

MarketingExperiments’ ‘Recent experiments reveal 2 common design mistakes that can kill microsite conversion rates’ webinar is on replay. The MarketingExperiments team says, “Companies have long been using microsites to connect potential customers with specific products or services. However, designing a microsite that ensures... [Read more]

‘Two ways to post blogs on LinkedIn that could get you banned’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Two ways to post blogs on LinkedIn that could get you banned”. Jeff Molander says, “Group discussion posts are part of any good LinkedIn content strategy. Yet most posts (and authors) pushing blogs are being labeled as spam by moderators, or moved to the Promotions tab. In... [Read more]

‘Make Your Content Marketing Strategy Sizzle’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Make Your Content Marketing Strategy Sizzle”. Jeff Bullas says, “We all know CONTENT IS KING! But, does your content marketing strategy inspire awe or awwww? Barry Feldman has some advice to pump up that boring content and drive more traffic to your site. Why? First, let’s... [Read more]

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