The ‘Business 2 Community’ team says, “In this webinar, mobile brand leaders AccuWeather and Urban Airship unveil the secrets to success for establishing a strong relationship with their mobile customers. You will learn how the most-loved apps win over loyal audiences, stay relevant and downloaded on their devices – arguably the most valuable... [Read more]

Sylvia Montgomery says, “In professional services marketing, we still occasionally hear the ghostly echoes: “Cold calling – that’s the way we did it back in the day and we grew our businesses just fine.” Well, sure. But this millennium is all about online lead generation and social media marketing. In fact, research shows that a firm getting 60%... [Read more]

Allison Howen says, “Businesses that have finally finished their new websites are generally really excited to see what kind of sales they will generate. However, just because a website is done and looks “awesome” doesn’t necessarily mean a company is going to get positive return on investment (ROI) out of it. A truly “awesome” website... [Read more]

If you are one of the many who are finding the tee-shirt business online a good money maker, you will be interested in this new product. (If you haven’t looked into the T-shirt (or “tee-shirt”) business, you can get more information here: Covert Tee-shirt Store.) The problem all merchants have is to keep people coming back for... [Read more]

Julia Peavy says, “Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights and key takeaways from Return Path’s recent study, Email Win-Back Programs: Everyone Recommends Them, But Do They Work? 1. Over 25% of email addresses in the databases... [Read more]

Michael Litt says, “Although your entire audience hasn’t gone mobile just yet—especially in the case of B2B—it’s still important to consider how your brand’s video marketing assets appear on different devices. Your top-of-funnel marketing videos are designed to get you broad reach, but if the content doesn’t load quickly... [Read more]

Martin Beck says, “Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its open-source platform for deep linking within mobile apps, Facebook says more than three billion urls have been updated to work in the system. A month ago that total was said to be one million.... [Read more]

A mascot is often used to make a business or organization look more friendly or approachable. That’s why marketing giants like Proctor&Gamble, IBM, the Olympic Games and others have used mascots to represent their product. You (and, if you are a consultant, your clients) can see some of that same benefit by using a mascot in promotions. You... [Read more]

Katie Oakes says, “It’s that time of the year again; the time of sharpening pencils, meeting new teachers and buying new supplies. It’s the back-to-school season, and parents and kids from kindergarten to college are preparing to begin the new year. At Experian Marketing Services, we’ve been watching the online behavior of back-to-school... [Read more]

Neil Patel says, “Back in 2012, Max Nisen wrote, “Content marketing is one of the biggest new trends.” He reported NewsCred’s CEO Shafqat Islam as saying, “Every Fortune 2000 company today is a candidate for content marketing. If they’re not doing it, they will be.” Two years later, Nisen and Islam’s prophecies have come to... [Read more]

Selena Larson says, “Twitter has a problem: New users just don’t know how to use it. To help newbies sign up and start tweeting, the company has made a number of recent changes. Redesigned profiles, a giant World Cup marketing push, and rejiggering the Home timeline are just part of Twitter’s many attempts to make it friendlier for... [Read more]

Suzanne Bucciarelli (known as The Domaining Diva) has just released a new software package for people who want to tap into the income potential of an e-commerce store. If you want to sell any product online, whether products you build, products you procure through drop-shippers or even niche affiliate products, you need an online store where you present... [Read more]

Richard Joyce says, “The acquisition of [X+1] by Rocketfuel signals the beginning of the end for “programmatic” ad networks. Since the industry’s shift to programmatic, countless ad networks have changed how they market themselves, adjusting their sales language to mimic legitimate programmatic platforms. The “programmatic” ad network... [Read more]

Adam Sutton says, “Marketers focus on the content of a page and let developers worry about the load time. Does it matter if the customer has to wait another two seconds to see a page? The answer in this case study is “yes.” This ecommerce team increased conversion rates nearly 17% sitewide by reordering when content displayed on... [Read more]

Chow says, “There are many reason I am successful, but one of the biggest has to be my level of consistency. When this blog started, Iaverage over two blog posts a day everyday for five years. And it was this constant posting level that allowed the blog to be successful. If you want to succeed online, you must be consistent. You pick one program,... [Read more]

James Bradley and Paul Walker have been working on new software that they say requires no expertise, knowledge or experience to use, and has the potential to build your business without requiring you to spend anything on advertising. Their new software, Project Fast Income is a WordPress plugin that can help you pull quality content from around the... [Read more]

David Moth says, “One of the best ways of improving your digital marketing skills is to try and learn from the best. That’s why awards season is always a fruitful time at Econsultancy, as we receive loads of entries detailing inspirational case studies from a massive range of companies. Applications for The Digitals 2014 are currently rolling... [Read more]

Tom Stewart says, “You would not knowingly ignore 80% of the online market in the UK, would you? Yet many websites, generally designed by younger people, forget that older consumers may not share their abilities or tastes. So their websites probably don’t work as well as they should for the growing army of silver surfers. However, designing... [Read more]

Greg Sterling says, “There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile apps are gaining momentum as consumers spend increasing amounts of time on smartphones and tablets. The U.S. Mobile App Report, released today by comScore, lays out an array... [Read more]

Josée Bédard has just released the new beautiful Urbania WP Theme for all internet marketers who need to be sure their sites work properly on mobile devices. Bédard knows that many of us are consultants who have clients who need to improve their sites, so a Developer’s License included so we can make as many sites with this theme as we choose. Urbania... [Read more]

Emma Snider says, “Great news, marketers! A new infographic fromDocurated shows that the work you do pays off:83% of companies cite high-quality content as a top driver of winning new customers. But there’s a slight glitch in the baton handoff to Sales. Those awesome pieces you’re putting out? Reps can’t find them. According... [Read more]

Brian Anthony Hernandez says, “Like a child shaking an Etch A Sketch with both hands, celebrities on Monday’s Emmys red carpet will be shaking a new toy created by Facebook. Facebook told Mashable that on Aug. 25 it will debut the Facebook Mentions Box, an interactive device that stars will wield to answer questions from fans. It’s... [Read more]

Selena Larson says, “It’s still impossible to use mobile applications the same way people use Web browsers. Apps each live in their own silos, and unless they’reproduced by the same company—like Foursquare and Swarm—bouncing between them the way we bounce between browser tabs can be challenging. Facebook has been pushing hard to get mobile-app... [Read more]

Michael Harris struggled with getting his YouTube videos ranked so he could increase his traffic (and ultimately his sales.) Then he realized that not only does Google own YouTube; it also owns Google+ Hangouts, and by using the Hangouts along with YouTube, he could quickly improve the ranking of his videos. In his new Tube Ranking Secrets, Harris... [Read more]