IM NewsWatch, August 19, 2013 - Latest IM News including ‘Promoted Tweets Boost Offline Sales by 29% – HubSpot’ and much more...

August 19th, 2013 at 4:00 am EDT

IM NewsWatch

Monday, August 19, 2013

‘My 7 Favorite Content Marketing Tips and 29 More I Like A Lot' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “My 7 Favorite Content Marketing Tips and 29 More I Like A Lot?. Baer says, “It’s almost September, which means it’s almost time for Content Marketing World, the Lollapalooza of the content marketing industry. It’s thousands of smart professional content types, converging... [Read more]

‘Adventures in Visibility – Using Short Form Video to Get Your Message Out [video]’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “Adventures in Visibility – Using Short Form Video to Get Your Message Out [video]”. Wakeman says, “In this episode of Adventures in Visibility, my colleague Lou Bortone and I discussed short form video and how to integrate it into your marketing mix. By “short form” we are referring... [Read more]

‘Is Email Going To Die?’ – ‘Entrepreneurs-Journey’ Blog

The latest ‘Entrepreneurs-Journey’ blog post is titled “Is Email Going To Die?”. Yaro Starak says, “What is the one tool that every marketer recommends and uses no matter their specialty? It’s email. If you teach facebook, podcasting, youtube videos, blogging, twitter, pinterest, linkedin, or media buys, PPC, joint ventures - whatever... [Read more]

Digital Publishing Blueprint: How to do iPAD Publishing #ad

Digital Publishing expert, Ed Dale has just released some informative videos & extra goodies that will help you create your own “digital publishing empire”, step-by-step via Apple’s “Newsstand”. We just learned that Dale has released some excellent information over the past week that you may be interested in. In describing... [Read more]

‘Google Analytics: Landing Page Metrics’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Landing Page Metrics”. Kevin Webster says, “A brick-and-mortar store has only one front door. But a website has as many front doors as web pages published. Search engines like Google, Bing, Yahoo!, and Ask will make their own determination as to what door they should send... [Read more]

‘The Dark Side of Web Design’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “The Dark Side of Web Design”. Allison Howen says, “The majority of sites on the ’Net have light-colored backgrounds, as it can improve readability for the end-user and helps designers differentiate on-page content with the use of contrasting colors. This is a perfectly good strategy –... [Read more]

‘How Facebook’s New Payment Product Can Help Advertisers’ – Business Insider

The latest article on Business Insider is titled ”How Facebook’s New Payment Product Can Help Advertisers”. Laura Stampler says, “Thursday, reports emerged that Facebook was testing a new payment product, allowing users to purchase items within the website or app only with a Facebook ID and password, that analysts described... [Read more]

How to Sell on Teleseminars and Webinars #ad

Sean Mize is a trainer of internet marketers. He has created dozens of training packages. His latest is How to Sell on Teleseminars and Webinars. The title says it all. Well, almost. The actual full title is How to Sell on Teleseminars and Webinars – Quick and Easy High Powered Training Program – Exactly How to Script and Sell Live and that... [Read more]

‘Top 10 Free Social Media Monitoring Tools’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Top 10 Free Social Media Monitoring Tools”. Ruxandra Mindruta says, “The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights... [Read more]

‘Why Google’s Now Encrypting Data In The Cloud’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Why Google’s Now Encrypting Data In The Cloud”. Selena Larson says, “In what seems to be a response to increased anxiety about the privacy of data stored online among both consumers and businesses following revelations of extensive spying by US government agencies, Google announced that... [Read more]

‘Vine Challenge: Launch Your Own Vine Show’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Vine Challenge: Launch Your Own Vine Show”. Jeremy Cabalona says, “Great news! Vine has picked up your show for the season! You’re the programming director in this week’s Mashable Vine Challenge. Create a pilot or preview of your new Vine series. The contents of the show are... [Read more]

Nexius: The all-purpose WordPress Theme #ad

You probably don’t need or want a complicated theme. They are a pain to learn and customize. You want a simple, but flexible, theme that you can use on many projects. And the power and flexibility it offers should be available with simple clicks on a menu selection. Sean Lowery has just announced his Nexius Theme, designed to be easily customized... [Read more]

’10 ways to suck at social media’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “10 ways to suck at social media”. Luis Carranza says, “There’s no shortage of gurus offering up social media advice, which is why I believe there’s room in the market for an anti-guru. I’d like to show you how to be the worst practitioner of the social arts that you... [Read more]

‘Promoted Tweets Boost Offline Sales by 29%’ – HubSpot

The latest article on HubSpot blog is titled ”Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week”. Ginny Soskey says, “Warm and fuzzies are nice, but let’s get real — we’re not in marketing for sunshine, rainbows, and unicorns. This is our job, and we want to do it well. And if we do... [Read more]

‘Overcoming Client Objections – Whiteboard Friday’ – MOZ Blog

The latest MOZ blog post is titled “Overcoming Client Objections – Whiteboard Friday”. Brittan Bright says, “Finding ways to deal with a client’s objections requires both empathy and diplomacy. In today’s Whiteboard Friday, Brittan Bright guides us through some common objections and how we can best resolve them”. Overcoming... [Read more]

Webinar Organizer finally open for business #ad

Ben Gordon pre-announced  Webinar Organizer about 10 days ago, but it just opened for business Saturday. As mentioned before, this software replaces services like GoToWebinar and Webex, which has a hefty charge for a monthly subscription. It also replaces other software-based webinar services. For a small a one-time fee. you get software that runs... [Read more]

‘21 Content-Related Business and Revenue Questions Answered’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “21 Content-Related Business and Revenue Questions Answered”. Brian Clark says, “In this third edition of our content marketing Q&A series we focus on your questions about business structure and revenue models. Getting your head around the practice of regular and valuable content creation... [Read more]

‘2013 Affiliate Summit East Meet Market’ by John Chow

John Chow’s latest blog post is titled “2013 Affiliate Summit East Meet Market”. Chow says, “Affiliate Summit East opened today in Philadelphia with the always popular Meet Market. This is the place for networks andaffiliates to do quality face-to-face networking. The Meet Market is also popular with upstart networks that can’t afford the... [Read more]

Download: HubSpot’s Crash Course on the Facebook News Feed

HubSpot has released a Crash Course on the Facebook News Feed. The HubSpot team says, “On any given day, an average Facebook user’s News Feed filters about 1,500 possible stories. But after Facebook’s News Feed algorithm goes to work, only 20% of these stories actually land in the user’s feed. As marketers, it’s our job to ensure the... [Read more]

New Release: Affiliate Marketing For Beginners #ad

Today, Stig Villadsen has released his second product this week, Affiliate Startup Mechanic. It’s designed for the person who wants to get started in the world of affiliate marketing but who is confused by all detailed actions that seem to be needed. Affiliate Startup Mechanic is a simple effective guide to affiliate marketing. It will get you... [Read more]

‘How to Use Social Strategies to Drive Business Goals' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Use Social Strategies to Drive Business Goals?. Baer says, “Brian Solis, principal analyst at Altimeter Group, joins the Social Pros Podcast this week to discuss the biggest challenge most businesses face when integrating social media and social business, plus his views... [Read more]

‘Targeting online consumers using offline attributes: Understanding the Hispanic consumer‘ Experian Webinar August 29

Experian is hosting a webinar on Thursday, August 29 at 2.00 pm EDT. The topic of the webinar is “Targeting online consumers using offline attributes: Understanding the Hispanic consumer”. Experian team says, “Hispanics are an important segment of the US population and understanding their online behavior is critical to any marketer.... [Read more]

‘Driving smarter acquisition with Yahoo!‘ Experian Webinar August 27

Experian is hosting a webinar on Tuesday, August 27 at 1.00 pm ET. The topic of the webinar is “Driving smarter acquisition with Yahoo!”. Experian team says, “During this webinar Felix Escobedo, Director – Account Management, Yahoo! and Aly Baker, Director – Client Development, Experian Marketing Services will show how... [Read more]

“Newbie to Guru” Training: get your web business started quickly #ad

Andrew Anderson and faith Madison just released Newbie to Guru Rocket Training to show real beginners how to build an online business in record time. In your business you will need to have: • A website (and beginners should probably use WordPress to build it) • An email autoresponder so you can send out emails to your subscribers •... [Read more]

‘Psychology and Web Design’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Psychology and Web Design”. Drew Coffin says, “Our psychology affects how we interact with websites. Designers can use this to their advantage. Here are a few ways to use psychology when designing your site. Establish Trust Establishing visitors’ trust is among the highest priorities... [Read more]

‘Rewarding Email Recipients for Loyalty (and Clicks)’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Rewarding Email Recipients for Loyalty (and Clicks)”. Pete Prestipino says, “Loyalty and engagement platform Punchtab announced a rather interesting integration with ExactTarget which will provide marketer with the ability to reward email list recipients for opening, clicking, and forwarding... [Read more]

‘Yahoo Appoints Ex-eBay COO To Serve As Chairman’ – Business Insider

The latest article on Business Insider is titled ”Yahoo Appoints Ex-eBay COO To Serve As Chairman”. BI team says, “Yahoo Inc said it appointed veteran technology executive and Silicon Valley investor Maynard Webb as chairman, replacing Fred Amoroso at the company, which is struggling to jumpstart its advertising business. Webb, who... [Read more]

Niche Supremacy: How to build authority websites in any niche #ad

Google has a bias for authority websites. Sites that demonstrate expertise in a niche rank much higher in the search results than thin affiliate sites. Todd Gross, Radu Hahaianu and Shannon Murphy have created a training program called Niche Supremacy. It’s a 3 week training course on how to build and monetize authority niche websites. Perhaps... [Read more]

‘Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]“. Pam Dyer says, “Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks. Is there any such thing as a perfect social media post? Each... [Read more]

‘This Virus Creates Fake Followers on Instagram’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “This Virus Creates Fake Followers on Instagram”. Kurt Wagner says, “President Obama has them. So do many of the Fortune 500 CEOs. We’re talking about fake social media followers, and it’s no surprise that some of the Internet’s most popular social media accounts are bolstered... [Read more]

‘Mind games: using heuristic theory to increase customer spend online’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Mind games: using heuristic theory to increase customer spend online”. Andrew Nicholson says, “I want you to think long and hard about the time you last made a commercial decision. It could be a big decision, like the time you made an offer on your first house, or it could... [Read more]

Niche Evaluation Storm: find profitable niche, get free traffic #ad

You probably know of Peter Garety. He has been mentioned in IM NewsWatch many times. This weekend (through Monday, August 19) is is offering a special on his product Niche Evaluation Storm. In this training, Garety shows you how to evaluate a niche market and find real buyers to buy your niche products Garety says that marketers often focus on specific... [Read more]

’10 Brands’ Twitter Marketing You Can’t Help But Love’ – HubSpot

The latest article on HubSpot blog is titled ”10 Brands’ Twitter Marketing You Can’t Help But Love”. Anum Hussain says, “Social media conversations have evolved. Rather than broadcasting messages, users and brands are engaging in more direct communication. And the most prominent social channel for these one-to-one conversations... [Read more]

‘Congratulations To Our 2013 AWeber Scholarship Winner!’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Congratulations To Our 2013 AWeber Scholarship Winner!”. Rebekah Henson says, “For the third year in a row, AWeber is very proud to award a $1,000 scholarship to a deserving student. We’re excited to announce this year’s winner: Arjun Watane! We posed the following question to high school seniors... [Read more]

‘Understanding Facebook’s News Feed Algorithm Update’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Understanding Facebook’s News Feed Algorithm Update”. Kunle Campbell says, “Things move quickly in the world of social media. Just under two months ago I wrote about ways Facebook business pages can improve their EdgeRank scores. Then last week, on August 6, Facebook announced its News... [Read more]


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