IM NewsWatch, April 30, 2013 - Latest IM News including ‘10% Of All Web Ads Are Never Actually Seen – Business Insider’ and much more...

April 30th, 2013 at 4:00 am EDT

IM NewsWatch

Tuesday, April 30, 2013

‘The 4 Most Important Webpages In Your Business, And How To Tweak Them To Triple Your Revenue In The Next 12 Months‘ Bob Jenkins’ Webinar 3.00 pm EST

Bob Jenkins is hosting a webinar on Tuesday, April 30 at 3.00 pm EST. The topic of the webinar is “The 4 Most Important Webpages In Your Business, And How To Tweak Them To Triple Your Revenue In The Next 12 Months”. Webinar Details Organizer: Bob Jenkins Topic: The 4 Most Important Webpages In Your Business, And How To Tweak Them To Triple... [Read more]

‘Profitable Product Creation‘ Kathleen Gage’s Webinar April 30

Kathleen Gage is hosting a webinar on Tuesday, April 30. The topic of the webinar is “Profitable Product Creation”. Webinar Details Organizer: Kathleen Gage Topic: Profitable Product Creation Day/Date: Wednesday, May 1 Time: 1.00 pm EST – Time Zone Converter Register for webinar details. ‘Profitable Product Creation’ Webinar  [Read more]

‘How To Quickly Outsource Blog Ads and Website Headers on Fiverr.com‘ Jim Edwards’ Webinar May 1

Jim Edwards is hosting a webinar on Wednesday, May 1 at 1.00 pm EST. The topic of the webinar is “How To Quickly Outsource Blog Ads and Website Headers on Fiverr.com”. Webinar Details Organizer: Jim Edwards Topic: How To Quickly Outsource Blog Ads and Website Headers on Fiverr.com Day/Date: Wednesday, May 1 Time: 1.00 pm EST – Time... [Read more]

Titanium Backlinks: White hat method for traffic and rankings #ad

Do you have a social media strategy? Social media are the key to high rankings for your website, and for high traffic, too0. Erica Stone has just released Titanium Backlinks, a step-by-step course that shows you how to harness the power of great content and social media to promote your site in the search engines. When social platforms notice your site... [Read more]

‘Activate Connection & Sales With Copy‘ Lorrie Morgan-Ferrero’s Webinar 5.00 pm EST

Lorrie Morgan-Ferrero is hosting a webinar on Tuesday, April 30 at 5.00 pm EST. The topic of the webinar is “Activate Connection & Sales With Copy”. Webinar Details Organizer: Lorrie Morgan-Ferrero Topic: Activate Connection & Sales With Copy Day/Date: Tuesday, April 30 Time: 5.00 pm EST – Time Zone Converter Register for... [Read more]

‘How The Concept of “Isolation” Creates Increased Sales’ PsychoTactics Newsletter

Sean D’Souza has released the latest issue of PsychoTactics Newsletter. The featured article is titled “How The Concept of “Isolation” Creates Increased Sales”. How The Concept of “Isolation” Creates Increased Sales I remember flying to Pittsburgh in the year 2004 It was a 7am presentation in front of about 40 people... [Read more]

‘Get Your First Email List Done and Running’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Get Your First Email List Done and Running”. Collins Says, “Affiliate marketer Roger DeReu talked about the details and specific steps of getting your first email marketing list up and running at AWeber at the Affiliate Summit Meetup in Austin, TX on April 29, 2013. He wrapped up by telling... [Read more]

Covert Optin Player:Launching at 8 AM. Video for marketers #ad

Mark Dulisse is announcing Covert Optin Player today. It builds on his successful Covert Video Player, adding new features that marketers need. Marketers have stringent requirements beyond those of typical video users, and Covert Optin Player offers a solution: • You can ask for Optins when the player starts, pauses, at the end or at a particular... [Read more]

‘Enterprise Social, It’s Time To…’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Enterprise Social, It’s Time To…”. Rob Koplowitz says, “My father was never one to use profanity, with one exception. In those instances when I was taking just too long to make a decision or show progress, he’d say, “Rob, it’s time to … or get off... [Read more]

‘Five Compelling Insights From HubSpot’s 2013 State of Inbound Marketing Survey’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Five Compelling Insights From HubSpot’s 2013 State of Inbound Marketing Survey”. Daniele Hagen says, “The inbound marketing industry, still emerging, is already playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth... [Read more]

‘21 Content Marketing Tools’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “21 Content Marketing Tools”. Sig Ueland says, “Successful content marketing demands a wide range of skills. You must research and develop the right content for your audience, as well as execute and monitor your campaign. Luckily, there are plenty of online tools available to assist with... [Read more]

First World video problems quick guide: systematic video strategy #ad

Chris Reck has tackled the problem of using videos productively in your marketing. It’s more than just making a video and hoping it will bring traffic to your offer. If that’s all you do, you will probably fail. Reck’s new training, First World video problems quick guide, is an advanced video technique to get sales on almost any product.... [Read more]

‘How do Your Email Metrics Compare?’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “How do Your Email Metrics Compare?”. Pete Prestipino says, “The reason that email marketing has remained a mainstay in the digital promotion toolbox is that, besides it working really well for almost every size enterprise, it is incredibly measureable. And when you can measure it, you can... [Read more]

‘Marissa Mayer Explains Yahoo’s New Approach To Advertising’ – Business Insider

The latest article on Business Insider is titled ”Marissa Mayer Explains Yahoo’s New Approach To Advertising”. Julie Bort says, “Yahoo CEO Marissa Mayer has a new plan for generating more ad revenue. Today she announced two new types of ads: Yahoo! Stream Ads and a new interactive Billboard ad. This is all part of the big... [Read more]

‘An Insider’s Guide to Writing & Sharing Press Releases’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “An Insider’s Guide to Writing & Sharing Press Releases”. Skadeedle team says, “The earliest known example of a press release is a clay tablet that dates back to 1800 BC. Suffice it to say, public relations has been around the block, and though it may seem “ancient,”... [Read more]

Elite Email Marketing Academy: how to market with email #ad

Perhaps you have heard of Bertus Engelbrecht, a young but successful 6-figure marketer. For some time, now, he has taught other marketers the skills of the trade. Now Engelbrecht has just announced public availability of his private coaching program, called Elite Email Marketing Academy (or “EEMA”). In this program, he is revealing his... [Read more]

‘Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked”. Amy Gesenhues says, “With today’s announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released new... [Read more]

‘Despite International Expansion, Amazon’s Appstore Will Struggle To Compete’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Despite International Expansion, Amazon’s Appstore Will Struggle To Compete”. Brian S. Hall says, “Most people would agree that Amazon has turned itself into a pretty amazing company. It has turned itself from an e-commerce bookseller into one of the most dynamic companies in the world,... [Read more]

‘Yahoo Introduces 2 New Ad Formats’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Yahoo Introduces 2 New Ad Formats”. Lauren Indvik says, “Yahoo unveiled two new advertising formats Monday as the company continues to battle quarterly declines in ad revenue. One, called “Stream Ads,” are ad units that appear in-line with — and in the same format as — stories... [Read more]

Backup Plus: WordPress backup for when you really need it #ad

Back up your WordPress site at least daily, to protect from hardware crashes, from user errors, from hacker attacks, viruses and more. You need to back up both your database and your files to be able to recover quickly if there is a problem. Ryan Shaw has created Backup Plus,and it gives you the ability to fully restore any WordPress website at any... [Read more]

’6 Expert-Endorsed Ways to Improve Your Marketing TODAY’ – HubSpot

The latest article on HubSpot blog is titled ”6 Expert-Endorsed Ways to Improve Your Marketing TODAY”. Katie Burke says, “In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. Often in just three seconds... [Read more]

‘Competitor Research In An Inbound Marketing World’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Competitor Research In An Inbound Marketing World”. John Doherty says, “As more marketers are shifting from strict SEO to inbound marketing, competitor analysis is changing. In today’s post, John Doherty touches on a few key areas of inbound marketing where you should revisit your competitor... [Read more]

‘Case Study: How a “No Meat Athlete” Built His Profitable and Satisfying Business’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Case Study: How a “No Meat Athlete” Built His Profitable and Satisfying Business”. Beth Hayden says, “Matt Frazier has worked hard to build a loyal community of vegetarian and vegan athletes. His blog, No Meat Athlete, gives his readers fun and accessible information on their favorite... [Read more]

Kindle NanoNiche Goldmine: Small niches, no competition #ad

Rob Howard has scoured the Kindle marketplace, looking for what he calls “nanoniches”. The example he gives is “Weight loss for women over 50″, which has over 2000 searches on Google monthly, but only has 9 books in Kindle. When he finds niches like this, he considers it an opportunity for a new Kindle book. Howard just released... [Read more]

‘Landing Page Optimization’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: Simple color change increases conversion 10%”. John Tackett says, “When it comes to how color design affects a site’s performance, simple changes can produce a significant lift. So, in today’s MarketingExperiments blog post, we’re going to look at how the... [Read more]

Download: HubSpot’s ‘Evaluate a Marketing Agency’ Guide

HubSpot has released a free guide “Evaluate a Marketing Agency”. The HubSpot team says, “In today’s data-driven world, marketers have to be smart about which agencies they choose to partner with, especially when 72% of CEOs think marketers “are always asking for more money, but can rarely explain how much incremental business... [Read more]

Download: Marketo’s ‘Your Cheat Sheets to Social Success!’

Marketo has released “Your Cheat Sheets to Social Success!” document. The Marketo team says, “Become an expert in all the major social channels! Quickly learn all the most important strategies and success metrics for each one, as well as how to drive leads, optimize and automate your social activities, and much more. The series includes... [Read more]

WP Brute Force: Don’t let hackers corrupt your WordPress site #ad

WP Brute Force is a simple plugin that installs on your WordPress site, to completely hide your WordPress installation from hackers. When you create a WordPress site, our critical operational files are placed in pre-defined directories, the same directories they are placed in on millions of other WordPress sites. The crooks know where to find them,... [Read more]

‘How Your Business Can Age Gracefully in a Youth Focused World’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “How Your Business Can Age Gracefully in a Youth Focused World”. Gail says, “Over the past several months I have noticed more and more articles and blog posts aimed at individuals who are starting businesses over the age of 50. And, as I contemplated the content behind those articles... [Read more]

‘5 Ways to Find a Lead Developer for Your Startup’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “5 Ways to Find a Lead Developer for Your Startup”. Zoe Fox says, “Hiring a lead developer for your startup is a “make-it-or-break-it-moment.” This is the person whose creative vision and technical know-how will determine the success of your product. This is the leader who will guide... [Read more]

‘YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers’ – Business Insider

The latest article on Business Insider is titled ”YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers”. Dominic Green says, “The minimum bid for a YouTube advertising package dropped from more than $10 million to just $1 million in an attempt to ad steal dollars from television budgets, AdAge reports. Ads... [Read more]

Azondle Attack: A solid income from Amazon; genius not required #ad

You have heard and read many offers for products that help with Amazon affiliate marketing, but some of them are too complex to be practical for you to grasp. Now, Joe Friday has announced Azondle Attack, a basic, easy-to-follow system that will only take you about 15-30 minutes per day, to make a solid, decent income that you could live with, if you... [Read more]

‘Sales, Customer Service, And Marketing Top Technology Investment Priority List’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “Sales, Customer Service, And Marketing Top Technology Investment Priority List”. William Band says, “A few weeks ago, I shared results from Forrester’s Forrsights Software Survey Q4 2012, spotlighting the fact that strengthening customer relationships and driving revenue growth are... [Read more]

‘Turbocharge Your Content Marketing Machine’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Turbocharge Your Content Marketing Machine”. Alastair Kane says, “Content marketing is a precise art. It is an art because it relies on creativity for its successful consummation. It is precise because the right type of content, aimed at the right kind of people in the right type of place... [Read more]

‘New Google Display Planner & Demographics Reports Launch In AdWords’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “New Google Display Planner & Demographics Reports Launch In AdWords”. Ginny Marvin says, “Google has launched new tools and reports on the AdWords Web UI for researching and planning Google Display Network campaigns. The new Google Display Planner functions somewhat... [Read more]

Backup Plus: WordPress backup for when you really need it #ad

Back up your WordPress site at least daily, to protect from hardware crashes, from user errors, from hacker attacks, viruses and more. You need to back up both your database and your files to be able to recover quickly if there is a problem. Ryan Shaw has created Backup Plus,and it gives you the ability to fully restore any WordPress website at any... [Read more]

‘How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]‘ – HubSpot

The latest article on HubSpot blog is titled ”How to Use Keyword Tools to Brainstorm Blog Topics [Quick Tip]“. Lindsey Kirchoff says, “There are a ton of ideas out there on how tocome up with content inspiration when you’re stuck. But my favorite content trick comes from customer Marcus Sheridan – and it’s so... [Read more]

‘Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen’ – Business Insider

The latest article on Business Insider is titled ”Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen”. Jim Edwards says, “Google has finally fixed one of advertising’s worst-kept secrets: That advertisers frequently pay for web ads that have never been seen by consumers. Up to 10% of all ads appear in positions... [Read more]

‘The Company That’s Buying the Online News Ecosystem’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “The Company That’s Buying the Online News Ecosystem”. Robinson Meyer says, “In the past couple years, an ecology of sorts has come into being among online news sites. It’s the blogosphere metastized, maybe, or merged with the money of traditional media. A web writer, or a newspaper... [Read more]

Blog Curation Blueprint: Create an in-depth blog with other people’s content #ad

Curation is adding the creative work by other people in your niche to your site in a way the: • Gives the author credit and keeps them happy • Impresses the search engines with your expertise in your niche • Builds your site with only a fraction of the work of creating content from scratch. Dilip Kumar has created Blog Curation Blueprint... [Read more]

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